From 50 to 100 in a year. How to recruit in IT? Netguru Case Study

Aleksandra Pszczoła

Aleksandra PszczołaHR Business Consultant & Recruiter

beetalents.com

What are we going to talk about?

Vision MethodsObstacles

VisionOur goals

We want to:● strongly expand the team in a short time but at the

same time not to lose our "startup" organizational culture and flat structure

We want to be: ● the best workplace for Ruby on Rails and iOS

developers in Poland

We want to be:● known as a softwarehouse open to juniors with a

large potential for growth

Values

Goal

100 people on the team until the end of 2014.

Who are we looking for?

◦ Ruby on Rails developers

◦ iOS developers [from IX 2014]

◦ IT professionals

Why it was not easy?

Obstacles

EXPERIMENTmove fast, break things

1

Experiment

◦ acting using the trial and error methods

◦ ambitious plan

◦ 1 dedicated person to carry out the experiment

Specificity of the IT market2

◦ Focusing exclusively on one specialization, Ruby on Rails (then iOS)

◦ lots of competition in the programmers market

◦ high financial expectations of potential candidates

Specificity of the IT market

Brand Awareness3

◦ branding is a process

◦ low brand recognition in cities outside of Poznań

◦ lack of marketing actions aimed at raising awareness of the Netguru brand

Netguru?

Methodshow we were able to expand the team by 100%

Netguru, 2013

Netguru, 2014

Transparencywhy culture matters

1

Career Paths

Disclosing salaries in job offers

netguru.cocompany website

2

◦ prosty i przejrzysty desig

◦

Simple and clean design

3 clicks to “apply”

Call to Action

◦

Contact form

City-specific division of offers

Knowledge Sharingwhy do we talk about what we know?

3

Knowledge Sharing

◦ Free Ruby on Rails workshops

◦ internal webinars

◦ lectures at universities and fairs

◦ monthly newsletter Ruby Brief (~2000 recipients)

◦ blog posts on netguru.co/blog

Social Mediaour way of communicating

4

Social Media

Instagram: ● spontinuos coverage of current events ● less professional, more honest

Other: ● twitter ● dedicated specialized forums

Facebook:● employer branding posts● presence on dedicated group● fb messenger - quick Q&A

Eventswhere you can find us?

5

Events

◦ IT job fairs around Poland

◦ Poznań Ruby User Group

◦ Free Ruby on Rails Workshops

◦ Supporting IT events

Netguru’s stand, beginning of 2014

Netguru’s stand, 2015

Dedicated websiteswhere can our potential co-workers be found?

6

Dedicated websites

LinkedIn - IT professionals● inMail● updates● Company profile

GoldenLine - IT professionals● Job offers

Stack Overflow - developers● Candidate Search● Job offers● Guest Blog posts● Company profile

Flexibilitymore of our offices in Poland

7

◦ From 2 to 8 offices all around Poland in 2014

▫ using coworking offices

Remote work

▫ for non-juniors the opportunity to work from different parts of the world

▫ juniors work exclusively at our offices

Increase in the number of Netguru offices

HR Marketing and salesWhat do they have in common?

8

HR Marketing and sales

◦ promoting the company through the prism of its values

◦ a proactive attitude ▫ candidates must be sought after the same way

customers are

◦ parallel techniques of reaching the employee

◦ event and marketing activities

Summarythings to remember

Things to remember

Act fast - the IT market is an

employee market

Act based on partnership

- take care ofCandidate Experience

Gender neutral- do not let stereotypes

get to you

Move fast, Break things

- it is worth to constantly try new things

Less is more - a bigger budget does

not necessarily mean greater success

Personal Branding

- Brand of the recruiter says a lot about the employer

Thank youBee Talents - the best way to find talents in ITola@beetalents.com@olapsz