how to really turn your blog into a marketing powerhouse [nmx 2014]
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www.BlogMarketingAcademy.com
The Next LevelHow To REALLY Turn Your Blog
Into A Marketing Powerhouse
Saturday, January 4, 2014
www.BlogMarketingAcademy.com
What blogging usually looks like...
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Content quotasSaturday, January 4, 2014
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Questionable ROISaturday, January 4, 2014
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No SalesSaturday, January 4, 2014
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• The constant pressure to post more content
• No idea if it is paying off
• Very little audience response
• Flatlined traffic
• Frustration
Saturday, January 4, 2014
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What it CAN look like...
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Blog Marketing• Content isn't a stressful thing.
Little pressure.
• Your blog is a key component your marketing
• Your blog generates leads - and classifies them - automatically.
• Expanding traffic, more sales.
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Hi, Iʼm David.
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What We'll Cover• How to ensure that every post you create has a
strategic reason to exist.
• How to never have to wonder what you should be posting - and when.
• How to have your blog "listen" to your readers' activities and respond automatically.
• How to magnify your blog’s marketing power beyond what most people do.
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Let's get movin'
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Call to Action
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Never forget the call to action.
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Make your own call to action map.
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www.BlogMarketingAcademy.comSaturday, January 4, 2014
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CTA Map
• Include all optin offers
• Include social share campaigns (i.e. Social Locker)
• Include any products you sell (your own or affiliate)
• OPTIONAL: Categorize CTAs based on category or type of content
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Magic Action Box
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LeadPagesSaturday, January 4, 2014
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Ten Minute Pages
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But, what do your write?
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Do you think TV show producers wonder what's
going on the air tomorrow?
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Content PlanningPlanning is one of the key factors which
differentiates a professional from a “newb".
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Editorial Calendar
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What Mine Looks Like
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Editorial Calendar Data• Type
• Title / Headline
• Due Date
• Publish Date
• Transcript?
• Feature Image
• Campaign
• Channels
• Keyword?
• Call to Action
• Created (Y or N)
• Published (Y or N)
• Syndicated (Y or N)
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Why do this?• Reduces the worries about what you should write and
when
• Gives each piece of content a reason to exist.
• To promote something
• To act as a lead magnet
• Pre-launch content
• To further along a story (which itself is a marketing campaign)
Saturday, January 4, 2014
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How?• List any campaigns or launches you intend to do.
• List any general ideas you want to do.
• Look at upcoming holidays or events you may want to do a campaign around.
• Use call to action map.
• Plan content around the campaigns you come up with.
• Fill in the “gaps” with content which builds the community, builds new leads, and serves as a long-term asset.
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Planning Tips
• Don’t limit yourself to writing blog posts.
• Videos, webinars, podcasting, etc.
• You can have “themes” to the week or month.
• Have one piece lead into another. Think about “24”.
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Making your blog into the ultimate lead
builder.
Next up…
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The #1 goal of your blog is to build your
list.
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The #2 goal of your blog is to segment
your list.
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Segmentation allows you to send the right message at the right time, to the right
person.
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How Your Blog Segments
• When somebody opts into a different opt-in form, segment them based on the BEHAVIOR that opt-in represents.
• Hook up your blog to your lead database so that your blog will “listen” to what your prospect does on-site.
• Different lists vs. tagging
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ToolsStandard email list providers:
Full CRMs with taggingand ability to “listen”:
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Blog + CRM• Auto-tag prospects based on blog posts they read
• Automatically follow up with an email (or offer) after they have read a blog post
• With lead scoring, automatically rank subscribers based on how often they visit your blog.
• Based on interest, email them hand-picked stuff from your archives which is more relevant to them.
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Let’s wrap up…
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What I Hope You’ll Get From This
• Your blog is a very powerful marketing tool… when used in the right way.
• Never, ever forget to tell your readers their next move.
• Real results come with planning.
• Build - and segment - your list, thereby magnifying the power of your blog substantially.
Saturday, January 4, 2014
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For more information…
www.blogmarketingcademy.com/nmx2014/
• Download these slides
• Links to relevant tools
• Links to further reading
• Download my editorial calendar template
• Ask me followup questions
Saturday, January 4, 2014
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