how to reach millennials
Post on 17-Jan-2017
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MILLENNIALSHow to Reach
a WWF Case Study
We all want to be relevant!
HIP, COOL &POPULAR
WE WANT OUR BRANDS TO BE
That means connecting withMillennials & GenZ
Why?
Because Millennials have anestimated spending power of
$200 Billion...
... and GenZ is already a biggergeneration in the U.S. thanMillennials & Baby Boomers
Gen
Z
Gen
Y
Boomers
World Wildlife Fund always findingenius ways to connect to
younger generations...
... Like with their use of emoji intheir #EndangeredEmoji
campaign
#LastSelfie campaign targetedMillennials on Snapchat, focusing
on their love of taking selfies
WWF would Snapchat images oftigers, pandas and dolphins...
then ask their followers toscreenshot the selfies and post toTwitter before they disappeared
Did it work?
You bet!
Posted by40,000TwitterUsers inone week
Seen by 120million
Twitter usersin one week
It took 3days toreach themonthlytarget
Read the whole story:
Click Here
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