how to reach high conversion rates with quality traffic? conversion day - laurens van der laan

How to reach

high conversion rates

with quality traffic?

Who am I?

Laurens van der Laan

Head of Sales Belgium

Laurens84

#ConversionDay

Taking you through the

Customer Journey

Conversion Challenges

Faced Online

50% 80% 50% 50% = 2,5% Conversion Rate

Conversion Challenges

Faced Online

50% 80% 50% 50% = 2,5%

1000 500 100 50 = 25 Visitors

Conversion Rate

Conversions

Conversion Challenges

Faced Online

Scale of the Issue

ABANDONMENT RATE:

78%

Link to video: https://www.youtube.com/watch?v=3Sk7cOqB9Dk

Tactics used to overcome

online challenges

Analyze and improve your customer journey

Keep visitors on your site with remarketing

Remarket your lost visitor when they have left your site

Retarget your lost visitor and Prospect for new traffic

Optimize your

customer journey

Clear navigation

Experiment

Clear check-out

Clear costs

More payment options

Save wish lists

Bounce

exit

Why do

people

Bounce?

How to

reduce your

bounce rate

Engage with

onsite remarketing

Offer to send

your customers

their basket

Convert abandoned

transactions with

targeted email

Tailor to your visitor

Product feed

Promotional offer

Multi-lingual & globally compliant

A/B testing

Not just

an(other) email

Display Advertising >

Search

Display

Advertising

Prospecting for

quality & relevant

traffic

Prospecting for

quality traffic

Types of targeting

Premium sites Context People

Premium Sites

Prospecting for

quality & relevant

traffic

26 Categories:

….

Computers & Electronics

300 Sub-categories:

Audio Players & Systems

Cameras and Camcorders

…

Prospecting for

quality & relevant

traffic

Context

Context

Prospecting for

quality & relevant

traffic

Semantic:

Use key words which

your brand can

relate to.

CONTEXT CAN BE IMPORTANT…

… and keep your

Brand Safe!

People

Sell to people who match your buyers profile.

Prospecting for

quality & relevant

traffic

Retargeting

Re-engage with personalized and dynamic ads

Creative freedom

Separate strategies for different moments on the site

Upsell & cross sell

Cross device/platform capabilitiesRetargeting your

relevant traffic

Analyze your customer journey

Optimize your customer journey

Remarket onsite

Remarketing email

Start with display advertising

Take aways(Really, they are free!)

Questions?

Laurens van der Laan

Laurens.vanderlaan@veinteractive.com

Laurens84

www.veinteractive.com