how to podcast mike mcintee timescape media

How To Podcast

Mike McIntee • Timescape Media

www.timescapemedia.com

Types of Media

•Web Audio

•Audio Podcasting

•Web Video

•Video Podcasting

•User-generated content

Audio Podcasting

•Inexpensive—most tools are cheap or free

•Tools: Podpress, Garageband, Audacity

•Most people listen to a podcast on their computer—even if they own an iPod or other MP3 player

Who listens?

Source: comScore, Inc., May 2007

63% are males

Who listens?

Source: comScore, Inc., May 2007

Let’s Make APodcast!

Putting it on the web

•Text descriptions (metadata) so search engines can find it

•A way to play it on your website

•RSS feeds—permit your audience to easily find your latest stories

•Submit it to podcast services (iTunes) to give your audience “subscription” access

Delivering a podcast

Integrating audio/video into your workflow•Train everyone to use a camera and a

microphone

•Make it part of the process, not a separate process

•It’s a culture change. Top management needs to make it a priority

•Solicit audience feedback to get staff buy-in

Sucess secrets

•Define success

•Be authentic, relevant and compelling

•Choose talent carefully, they represent your brand

•Humor and spoof are popular

User Generated Video

•Pro: It’s less expensive than producing it yourself

•Con: It’s not always on brand

Friend or Foe? Pro:

A lot of people might see it

You don’t have to pay for bandwidth

You can post it on your site as well

You Tube has an established community

Con:

You’re driving traffic to You Tube and getting nothing back from it

You Tube owns the user info. You have no way of monitizing the video except with banner ads

You have no control over the ads Google/You Tube might start placing in the video or the player

Conclusion:

You Tube is good for promotion, but not for profit

Your own user generated video

solution

Slides available at TimeScapeMedia.c

om