how to make your marketing matter
Post on 15-Apr-2017
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How To Make Your Marketing Matter
The Hump Day Coffee Break - weekly trainings for nonprofit marketers
How To Make Your Marketing Matter - with Debra Askanase
Matterness Consulting
@afine Author, Matterness, The Networked Nonprofit, Momentum Speaker, consultant, trainer
@askdebra Founder, Digital Engagement Strategist, Community Organizer 2.0.Speaker, consultant, teacherFaculty, Marlboro College Grad School
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
How To Make Your Marketing Matter - with Debra Askanase
Matterness is a different way of working that turns passive stakeholders into active participants by making each person known, acknowledged and invested in your success.
Matterness is making others feel known, heard, valued, and powerful.
The Hump Day Coffee Break - weekly trainings for nonprofit marketers
How To Make Your Marketing Matter - with Debra Askanase
Tip #1
Make your constituents feel like they Matter
The Hump Day Coffee Break - weekly trainings for nonprofit marketers
How To Make Your Marketing Matter - with Debra Askanase
Tip #2
Work with people not at them.
Take your lead from their interests and conversations.
The Hump Day Coffee Break - weekly trainings for nonprofit marketers
How To Make Your Marketing Matter - with Debra Askanase
Tip #3
Engage in co-creation to solve problems and create capital
The Hump Day Coffee Break - weekly trainings for nonprofit marketers
How To Make Your Marketing Matter - with Debra Askanase
Bonus Tips!
Engage weak and dormant ties across your organization’s network.
Reach out to unusual people and places for fresh ideas.
The Hump Day Coffee Break - weekly trainings for nonprofit marketers
How To Make Your Marketing Matter - with Debra Askanase
Matterness Checklist Am I . . .
Using jargon-free language? Giving more credit than I take? Acknowledging that I don’t have the answers (and checking my need to be right)? Actively seeking advice, and acknowledging publicly the advice? Connecting people to one another? Owning our mistakes (when applicable)? Putting my real self into conversations? Focused on the needs, interests and concerns of members?
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How To Make Your Marketing Matter - with Debra Askanase
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Notes: Action items:
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
About John
Consultant, Trainer, Coach - Helping nonprofits build loyal communities and create
smarter digital marketing and fundraising campaigns.
Author: Facebook Marketing for Dummies, 3rd , 4th and 5th Editions
Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s
BBCon, New Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of
Philanthropy, NetworkForGood.
Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental
Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community
TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts,
Community Music Center of Boston, National Wildlife Federation, Razoo Foundation.
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