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Vera Trubacheva Business Analyst, DLP Research

Kaspersky Lab

How to make people enjoy security

and raise their user awareness via gamification ?

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How to raise security?

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Humans are the weakest link

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Humans are the weakest link

70% of

companies

named humans

as their

greatest

vulnerability

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User awareness reduces risks

User awareness is 1 of top 3 security

initiatives for big companies for 2013

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“Security training… uhh”

Users

Why traditional training failed?

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How to raise security?

1. Gamification can raise user awareness

2. Gamification can raise people’s loyalty

to security policies

Gamification can raise security

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Levels

1. What?

2. Where?

3. How?

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Level 1:

What is gamification?

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Gamification is effective

70%

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Gamification is effective

50%

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Gamification is effective

1. Education

2. Innovation

3. Employees performance

Gartner

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Gamification is effective

Pleasure

Dopamine

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Level 2:

Where is gamification used?

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Gamification is good for learning

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Gamification is good for learning

1. Simulation

2. Stories

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Gamification to learn

CyberCIEGE – used to teach network security

by US Navy

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Cybersecure: Your Medical Practice used to

teach how to comply with HIPAA

Gamification to learn

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Gamification to learn

Anti-Phishing Phil – used by US Airforce and

worldwide

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Who does security education via gamification?

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Who does security education via gamification?

Security

vendors?

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Level 3:

How can we use gamification?

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Gamification at Kaspersky Lab

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Gamification to raise user awareness

1. Train in context

2. Tell a story

3. Mock situations

4. Force to make decisions

5. Provide feedback

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To raise user awareness

Play game to learn

what phishing is

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Gamification to raise user awareness

Integration with training from experts

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Gamification to raise user awareness

1. Simulated games - easy

2. Part of real games - challenge

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Gamification to raise user awareness

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Gamification to comply with policies

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Gamification to comply with policies

Security points

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Gamification to comply with policies

Building things

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Gamification to comply with policies

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Gamification to comply with policies

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Gamification to comply with policies

Security statuses

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Gamification to comply with policies

Security statuses

Good rating Bad rating

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Gamification to change behavior

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Gamification to change behavior

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Summary

1. Gamification can raise user

awareness

2. Gamification can raise people

loyalty to security policies

3. Let’s use gamification in our

products!

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Have fun ;)

How to make people enjoy security and raise their user awareness via gamification?

Vera Trubacheva

Business Analyst, DLP Research

Kaspersky Lab

Vera.Trubacheva@kaspersky.com

+7 495 797 8700 x4201

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