how to make money with webinars

How To Make Moneywith Webinars

Presented by Duncan Wierman

Agenda

•Why Webinars?•Major Uses for Webinars.•Inbound Marketing and Webinars•Creating The Webinar Presentation•The Steps to a Successful Webinar•7 Deadly Mistakes •Best Practices•The Webinar Technology•Questions and Answers

… a presentation delivered online in real time. Presenters can be a soloist or a group.

Webinars range anywhere from 15 minutes to several hours. Some are free, many have a fee to attend. Topic possibilities are unlimited.

A Webinar is …

Why Webinars?Blocking your Message!

Outbound Messages

Outbound Messages Are Easily Blocked

“Inbound” Messages

BlogsSearch Engines

Social Media

Purpose: Building Trust → People Act

For What Purpose?

• Raising your Image as Thought Leader or Expert.• Lead Generation to Find Prospects • Demonstrating or Teaching.• Supporting Customers • Selling and/or Order Taking

Poll

© Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved

Inbound Marketing and Webinars

Making knowledge and learning resources available

– targeted audience– easy for people to view – links – notices in appropriate media.

Inbound Marketing is about:

Building Trust

Build Trust

© Copyright 2003-2009 – The Webinar Mentor - All Rights Reserved

→ People Act

Share Your: Knowledge Experience Capabilities Goals History Beliefs

Inbound Marketing is about:

4 P’s still apply – • People Place: targeted messaging to the right group

on the right site. • Product: Information that educates and solves

problems. • Price: Combo of Free and Paid content establishes

customer’s perceived value points. • Promotion: Thru email, SM, Connections, etc

The Funnel Where Webinars Fit

Components of an Online Marketing Strategy

• Ongoing Monitoring of Current Dialogues

• Track Where your Customers and Prospects Search

• Create and Publish Valuable Content

• Search Engine and Social Media Optimization

• Establish and Measure of Results against Goals

Creating the Webinar Presentation

The Justification– Presentation Objectives – Get leads, teach, sell, etc.– The ROI Calculation – Effort & Resources vs “End Game”?– Content and Information that the audience wants – based

on:» High amount of Buzz OR» Inbound messages strong – emails, calls, papers OR» Marketing data – Surveys, website analytics etc

Creating the Webinar Presentation

Script– Title– Key Points– Key Benefits or Learning’s– Stories and Experiences– Best Practices– Summary– What do you want Audience to Start, Stop or Do

Different? – Call to Action

Creating the Webinar Presentation

Images– PowerPoint Lists– Pictures– Docs– Web Pages– Drawings

Increase Engagement / Interaction

PollsDirect questions to attendees, then publish resultsInterview expertsDirect question to a single attendee Play video clipsComplete a formAnnotation ToolsQ & A“Open Mic”Visit Web Pages

Creating the Webinar Presentation

The Steps to a Successful Webinar

• Creating the Webinar – Develop a Plan– Develop the Script– Identify Illustrations

• Rehearsing the Webinar– Content Rehearsal– Content Review and Edit– Broadcast Rehearsal

• Webinar Marketing Campaign– Campaign Planning– Invitations– Publishing/Promoting

• Conducting the Webinar– Technology Tools for Presentation– Broadcasting– Recording and Editing

• Post-Event Distribution– Participant Surveys– Follow Contacts– Product and Services – Seles, Distribution, etc.

7 Deadly Mistakes

• Not Prepared• Going Solo• Not Engaging

Your Audience• Mediocre Illustrations• Lack of Energy,

Being Boring• No Solutions• No “Calls to Action”

Summing Up …

Best Practices …

Best PracticesBest Reasons to use Webinars

• Build Trust and Brand

• Build “On-Demand” access

• Reduce Costs and ROI

• Increase Training Effectiveness

• “Lead” Generation

• Use eMail Campaigns

• Word of Mouth and Social Media

• Clarity for Topic, Time, Date, Agenda, Cost

• Use “How-To” and “Numbers” Titles for Style Hook

• Headlines, Objectives, Date & Time Critical

• Start eCampaign 3 weeks out, repeat 3 x

Best Practices Promotional Methods

• Be the Solo Speaker.

• Use Polls, no more than 3 per 45 minutes.

• Invite Attendees to submit Questions during Webinar via text or phone #.

• Be interactive—Polls, ask Questions, interview Experts and use streaming video if appropriate.

Best Practices Content & Presentation

Attendee’s Participation

• Learn the online Tools.

• Use Polls, no more than 3 per 45 minutes.

• Present, not read. Energy is critical.

• Rehearse 2 to 3 times.

• Record presentation.

• Publish all Polls and Questions.

• Offer something; Action Plan.

Best Practices Content & Presentation

the Presenter

Best Practices

Webinar Event Management

•Registration: Make it easy, get only what needed.

•Schedule: Know your audience. Ask them.Mid-week, 30-60 minutes

•Narrow the Subject, Deepen the info

•Monitor and Engage – or they will multi-task

•The Perceived Expert answers the questions

•Record and Edit Every Event

• Sum up your Presentation and Create a Call to Action.

• Special Offer to Attendees to Act On.

• Offer recording for a limited time, sell it after it expires.

• Offer Articles, White Papers, Downloads.

• Direct them to your Website for specific items.

• Send Thank You within 1 day. Remind of your “offers”.

• Follow up with MIAs.

Best Practices Post Webinar Follow-Up

Thanks For Your AttendanceToday

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