how to make friends and influence people...in social media

How to Win Friends and Influence People…In Social Media

Chris Marentis, Author & Owner, Surefire Social Lead Generation SystemAlyssa Gagen, Social Media Marketing Manager, Surefire Social

September 21, 2010 at 5:00 p.m. EST

…focusing on the fundamentals that already make your business great, and enabling your

customers to spread the word about your exceptional products or services.

The key to turning your business into a social media marketing success is…

AgendaI. What is Social Media?II. Benefits of Social MediaIII. Social Media for Lead Generation

I. Step 1. ListeningII. Step 2. CreatingIII. Step 3. SharingIV. Step 4. ConnectingV. Step 5. Measurement

IV. ReviewI. Social Media Steps for Lead GenerationII. Surefire Social Social Media Expertise

“Social media is like a snowball rolling down the hill. It’s picking up speed. Five years from now, it’s going to be the standard.”

– Jeff Antaya, CMO, Plante Moran

The Overall Goal of Social Media is…

To Drive Quality Traffic to Your Site.

Be an Active Listener.

Step 1.

“Keep Your Ear to the Street..”Online To Help Businesses Manage Online Active Listening

Content is King.Step 2.

Content Ideas to “Hook” Your Readers

• Tell Stories• Create a short informational video• eBooks• Interviews with industry leaders• Provide links to interesting content

Always follow the 80-20 Rule

Where Does the SEO Come In?

Spread the Love.

Step 3.

Sharing is Caring…In Social Media

It’s All About Networking.

Step 5.

Where Does Your Business Need to be?

Facebook

FourSquare

LinkedIn

Twitter

ForumsMeet

UpYouTube

Flickr

Blogs

Ning

The Rules of Social Media Networking

o Focus on content, not marketing

o Don’t over optimizeo Become a valuable

resourceo Build Rapporto Customer comes first

The Truth is in the Numbers.

Step 5.

How to Know if Your Social Media Personality is Working...

The Power is Now in the Hands of the Consumer…

Why is Social Media so Important?

1. Become an active listener in the online community.

2. Create meaningful and informative content (Don’t forget about SEO!)

3. Share your information and expertise through different online outlets.

4. Participate and brand your business.

5. Measure your social media efforts and test different methods to ensure online success.

What’s Next for Your Business…

Surefire Social is a online lead generation system for home improvement contractors and small businesses.

Providing turn key services to help your business increase its online lead generation with:• Website Development• Search Engine Optimization• Social Media Networking• Online Directory Submission

Lead Generation with Surefire Social

Members of the Surefire Social have access to:• Advice from Leaders in the Internet Marketing Industry• Educational Member Portal• Turn Key Services• One-on-One coaching

For more information, email us at: info@surefiresocial.comor

Visit our blog at: http://www.bestcontractorleads.com

Surefire Social Members