how to make a great video

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HOW TO MAKE A GREAT VIDEO:Le Basics

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What made that video so good?

Necessary components:• Lightning• Camera (image)• Sound• Editing• Scripting• Cinematography• Acting

Coin Video:• Simple language• Showed use cases• Call to action

(thumbnail)• Regular dude explaining• “Why don’t already have

this?”

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Process: Key ElementsIdea

Scripting

Equipment

Lighting + Image

Acting

Sound

Editing

Launching

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Process: Key ElementsIdea

Scripting

Equipment

Lighting + Image

Acting

Sound

Editing

Launching

Pre-Production

Production

Post-Production

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How do I find a great idea?

Choose something

you like YouTubecomponent:Shareable?

Brainstorm:no

restrictions Aligned withthe brand?

Don’t targetEVERYONE

1.2.

3.4.

5.

Resources

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Production

Lighting Sound Image Set

Day light Good micTripod +

good camera

Where? Items

needed?

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Getting out of your comfort zoneYour comfort zone is any type of behavior that keeps you at steadily low anxiety level.

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Getting out of your comfort zone

Make theset fun

F*** whatothers think

Intimidatingbut not

impossible

The firstis the worst

Watch eachsegment

1. 2. 3. 4. 5.

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How is this useful?

• Final Cut Pro (editing): Listed as huge resume builder

• Choose a company you would like to work for

• Brand-consumer interactive marketing: Da Future

• Video production: Huge industry

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EDITING!Super fun things

and stuff

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Final Cut Pro vs. iMovie vs. Adobe Premier

• iMovie = Beginner + not very user friendly

• Final Cur Pro = “YouTube” standard• FREE for a month

• Adobe Premier: Film

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Library

Event

Project

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Import Files

Imported Files

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Playback

Video + Audio Settings

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Where the magic

happens

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Name

Image

Sound

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Text + Extra Clips

Main Clips

Music + Extra Sound

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Case Study: YouTube Nation

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Case Study: YouTube NationThey had everything:• Funding and production from Dreamworks• YouTube stars as guests• Amazing teamYet… They failed

Problems:• A +30 year-old targeting teens (we usually watch

our age group, but not always true)• Tosh.O and RayWilliamJohnson were already there…• Content discovery became more social• There was no need

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Practical Procrastination