1. The Rules of 1. Rule of Thirds Composition 2.Close-cropped face for photo and video 3. No visual or audio noise 4. Steady Camera 5. 10 Seconds for b-roll

2. Presentation Matters.

3. On the internet, people scan they dont read

4. So, its important to engage users with photos and video

5. ? What makes a good photo?

6. rule of thirds 3

7. Vincent LaForet

8. Vincent LaForet

9. Vincent Fournier

10. Vincent Fournier

11. Vincent LaForet

12. Vincent LaForet

13. Vincent LaForet

14. Vincent LaForet

15. agros

16. agros

17. agros

18. agros

19. agros

20. agros

21. agros

22. agros

23. close crop

24. Vincent LaForet

25. Vincent LaForet

26. agros

27. agros

28. agros

29. Vincent LaForet

30. Close vs. Far

31. No visual noise!

32. ? Whats wrong with this photo?

33. casestudy charity: water

34. Charity: Water tells a story with their pictures

35. Review 1. rule of thirds 2. close crop 3. no visual noise

36. ? Who wants to try?

37. The same rules apply to video

38. 1. Rule of thirds 2. Close Crop 3. No distraction

39. Extra video rules

40. 5. Steady Camera 6. B-Roll/10 seconds 7. Look across camera 8. No noise!

41. Keep your message concise An ideal online video is about 1 minute long; max is 3 minutes

42. casestudy The Girl Effect

43. The Girl Effect has the higest traffic of any project on our site.

44. engage with video

45. (video)

46. (videos)

47. call to action

48. call to action: donate

49. How can you do it on GlobalGiving.org?

50. Follow the rules!

51. Tell a story: Rule of thirds Close Crop faces No visual/audio noise

52. Use pictures to tell donors a story.

53. use video to update donors in an engaging way

54. (videos)

55. The call to action is already built into globalgiving.org

56. Remember to follow the basic rules.

57. create an account on youtube.com and post your video

58. post great photos to globalgiving.org

59. promote your globalgiving.org project page