how to make a content buffet taste good! casper vestereng ... · o to direct people to choose only...

How to make a content buffet taste good!

Casper Vestereng, TV3 SPORT

TV3 SPORT sports rights in Denmark:

”Online journalism never had a content problem. The problem is distribution.”

Max Koziolek, founder of Spectrm

What do you want?

Viaplay

conversions Traffic Permissions Reach/fans

The right mix!

To be continued

Test and fail Keep it simple

Tips & tricks:

Subtitles on videos

Links in comments

Short captions – positive/likeable

Emoji language

“If you talk to a man in a language he understands, that goes to his head.

If you talk to him in his language, that goes to his heart.”

Nelson Mandela

People spend 5X more time looking at videothan on static content.

Video on Facebook – my way

Duration: 1.00 – 5.00 minutes.Optimal: 1.30 minute.No intro or breakerStart with 3-5 sec of the bestSubtitlesPost as a link thumbnail

Inform colleagues – create ambassadors

Don’t make tv Make fun tv

Reach:

928.069

Reach:

472.543

Reach:

453.527

Reach:

451.393

Reach:

437.219

Reach:

404.492

Reach:

390.933

Reach:

384.085

Reach:

370.319

Reach:

344.767

Reach:

342.929

Reach:

325.449

Reach:

311.411

Reach:

304.085

Reach:

298.532

Reach:

292.481

Reach:

283.571

Reach:

264.846

Reach:

263.488