how to make a content buffet taste good! casper vestereng ... · o to direct people to choose only...
TRANSCRIPT
How to make a content buffet taste good!
Casper Vestereng, TV3 SPORT
TV3 SPORT sports rights in Denmark:
”Online journalism never had a content problem. The problem is distribution.”
Max Koziolek, founder of Spectrm
What do you want?
Viaplay
conversions Traffic Permissions Reach/fans
The right mix!
To be continued
Test and fail Keep it simple
Tips & tricks:
Subtitles on videos
Links in comments
Short captions – positive/likeable
Emoji language
“If you talk to a man in a language he understands, that goes to his head.
If you talk to him in his language, that goes to his heart.”
Nelson Mandela
People spend 5X more time looking at videothan on static content.
Video on Facebook – my way
Duration: 1.00 – 5.00 minutes.Optimal: 1.30 minute.No intro or breakerStart with 3-5 sec of the bestSubtitlesPost as a link thumbnail
Inform colleagues – create ambassadors
Don’t make tv Make fun tv
Reach:
928.069
Reach:
472.543
Reach:
453.527
Reach:
451.393
Reach:
437.219
Reach:
404.492
Reach:
390.933
Reach:
384.085
Reach:
370.319
Reach:
344.767
Reach:
342.929
Reach:
325.449
Reach:
311.411
Reach:
304.085
Reach:
298.532
Reach:
292.481
Reach:
283.571
Reach:
264.846
Reach:
263.488