how to leverage the productivity of facebook ads with power editor

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HOW TO LEVERAGE THE PRODUCTIVITY OF

FACEBOOK ADS WITH

1

Do you want to optimize the goals

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of your marketing campaign such as

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Awareness and Consideration?Do you want to

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increase conversionson your website by

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getting people to purchaseyour valuable products?

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Take advantage of Facebook Power

Editor now!NOW!

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What is?

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Face Power Editor is a bulk ads creation and

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management tool, tailored specifically

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for large advertisers.

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It is the best tool for advertisers

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who work at scale and need

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precise control of their campaigns.

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5 Reasons Why You

Should Use © Your Keen & Crisp VP | KevChavez.com | All Rights Reserved

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to Create Facebook Ads

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Custom Audiences

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Lookalike Audiences

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Saved Audiences

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Partner Categories

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Conversion Tracking

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Conversion Specs

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Domain Sponsored Stories

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Sponsored Search Results

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You should split test your ads to

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determine which placements are

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most efficient, leading to the lowest cost

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per desired action across:

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30© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved

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Desktop

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News Feed (Desktop and

Mobile)© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved

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News Feed (Desktop only)

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Mobile only

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35© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved

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Automatically Optimize for

Actions© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved

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Manually Configure Objectives and

Bids© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved

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Automatically Optimize for

Actions© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved

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Overwrite Default Conversion Specs

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4. TARGETING© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved

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Create a Custom Audience (you can

select © Your Keen & Crisp VP | KevChavez.com | All Rights Reserved

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one, but it must be created within Power Editor).

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Create a Lookalike Audiences

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Target by Partner Categories

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45© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved

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Take little time in duplicating ads

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Easily segment targeting

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Let’s BEGIN!

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First, open a browser by clicking it.

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For this tutorial, let's choose Google

Chrome

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Double-clickthis icon

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A new window will pop-up

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Click the URL

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Type https://www.facebook.com/ads/manage/powereditor

then hit Enter on your keyboard

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Type your Email address or phone number

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Type your Password

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Click Log In

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Click Download to Power Editor

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Click your account

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then click Download

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Create a campaign by clicking +

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A Create Ad window will appear

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To create a campaign, click Create New

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Type your campaign name here

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To create ad set, click Create New

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Type your ad set name here

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Type the name of your ad

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then click Create

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Click Campaigns

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You can edit your campaign here

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You can choose your buying type

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either at auction or fixed price

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then select your campaign objectives

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Click Ad Sets to edit ad sets

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Type your Budget for the day/year

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Select your Schedule Date/Time to start the ad

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select an end date (optional)

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Click Edit Audience

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Type the Location of the

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aaudience you want to reach

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Select the age-range you want reach

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Select the Gender you want to reach

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Type the Language you want to reach

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Preferably, type “English”

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Type the possible Interests of your target

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or click Browse then select from choices

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Type the possible Behaviors of your target

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or click Browse then select from choices

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then click Save

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Select the placements for your ads

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you can then select the most

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website clicks at the best price

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or set the amount a click

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to your website is worth to you

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then edit ads by clicking Ads

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Select your Facebook page

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Type your Website URL

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Type the text/caption that tells

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people what you're promoting

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Describe your link in a way on

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why people should click on it

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Enter a brief but catchy headline

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describing where people will visit

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Enter the link as you want

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people to see it in your ad

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To upload photos, click Select Image

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Drag and drop multiple images or

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click to Upload Images

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Click the images/s you want to post

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Click Open

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then click Select

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Select your Call To Action

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To use a conversion - tracking pixel,

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click Create Pixel.

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Click Choose a category you want to measure

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then select from the choices below.

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Type your tracking pixel name

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Check this box here

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then click Create Pixel

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Check weather you can add the pixel

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to your website or some else’s.

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Copy and paste the

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provided code to your website

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then click OK.

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You can preview ads here

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then Click Upload Changes.

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Click Manage Ads

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Click Billing

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Click Payment Methods

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then click Add Payment Method

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Select your payment method

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then click Continue.

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Congratulations! Wait for your ad

to get approved by

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There you have it

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Thank you for investing on yourself

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Apply what you have

learned© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved

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and…© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved

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