how to launch a kickstarter campaign and what i learned from running the peekapak kickstarter...

Kickstarter Workshop

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PeekapakA storytelling adventure integrating engaging characters, hands-on crafts, and educational learning.

Delivered to your door!

how it works

A storytelling adventure, integrating engaging characters, hands-on crafts & education

3. Create, imagine and learn

2. A new adventure every month

1. Delivered to your door

A storytelling adventure integrating engaging characters, hands-on crafts, and educational learning.

!Co-Founder Storyteller & Product Lead !BCOMM, Queens University Author, The Red Box Market Research Director Starcom MediaVest Group

team

School of Early Childhood Education Working with Dr. Kimberly Bezaire

!Co-Founder Operations & Marketing !MBA, INSEAD BBA, Wilfrid Laurier University Marketing Director, Planet People Brand Manager, P&G Advisor to Blue Dragon Children’s Foundation

!Curriculum Lead !!M.Ed. in Curriculum Design B.Ed. in Primary Education BA in Child Studies Teacher, HDSB Conference Speaker

Ami Shah Angie Chan Kelly Kernaghan

Overview137% Funded 225 Units Sold

900 Shares, 1800+ Video Views

Pre-Launch•Are you ready to start a campaign - Consider the time & commitment

!

•Building your team - And you’ll need one! !

•Setting your campaign goal - What do you need and want to reach?

!

•Choosing and setting rewards - Think about the levels & be creative

Setting up•Project & Video

- Tell your story, what you stand for & why - Crafting the Pitch Video (2-3 mins max) - Getting feedback/editing

!

•Network Promotion - - Consider the width (number) & depth (influence) - Engaging your ‘first followers’

!

•Using Social Media Effectively - Make it easy to share

Launch & Post•The first 24 hours - Important to show momentum !

•Managing your campaign - Important to show momentum

!

•Collecting your money - Will take about 2 weeks

!

•Engaging your supporters - Once your are funding, you need to deliver!

Marketing!Facebook Word of Mouth Facebook ads (tested) Twitter !Monitored using: Socialmention.com

Attended local events Connect with old friends Built our community online

!!

!Chum Wish Foundation Centre for Social Innovation

!Wasn’t a focus for us BUT, if interested this needs to

be thought out BEFORE Think about your audience & use your network

online

community pr & awards

partnerships

Mistakes/Pitfalls

• Not budgeting enough time to prep

• Underestimating the time for the video

• Missing the call to action

• Not having enough support during the

campaign

• Not even telling your mom!

Best Practices•Showing your passion and care for the art of

what you are doing !

•Having creative/unique rewards - Can’t get otherwise, be a part of the journey !

•Get your first followers vested and ready - Include them on our journey

!

•Consider timing and conflicts

The Checklist• Title - have something fun/catchy

• Financial goals

• Time Frame - 30-60 days

• Video - is a MUST

• Images - Should be nice

• Written description - should be similar to video

• Rewards/Goods - Recognition, Things,

Services, Access & Experiences

Source: http://www.slideshare.net/platformhouston/rockethub-the-worlds-crowdfunding-machine?from_search=3

The Game Plan

•Commit

•Win first followers

•Build dialogue

•Spiral out

•Tell the story

•Listen

•Meet the press

•Finish strong

The Results: •Money

•Awareness

•Momentum

Source: http://www.slideshare.net/platformhouston/rockethub-the-worlds-crowdfunding-machine?from_search=3

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