how to land clients while working from an island | wordcamp chicago 2013
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The "web designer"
Wednesday, July 10, 13
The "no contract"
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The "$500 client"
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Stories from WordPress Entrepreneurs
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Wednesday, July 10, 13
Matt MedeirosMattReport.com SlocumStudio.com
Land bigger clients while working from an island
Wednesday, July 10, 13
Who am I - MattReport.com
Wednesday, July 10, 13
Who am I - SlocumStudio.com
Wednesday, July 10, 13
The #1 WordPress podcast(s) youtube.com/slocumstudio
Wednesday, July 10, 13
Landing bigger clients
Wednesday, July 10, 13
3 Categories
• Entrepreneur• Freelancer & career• Business growth & marketing
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The Entrepreneur
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Who are you?
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What are your real skills not your "I can skills?"
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Where do you want to go?(hint: the island)
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How do you simplify and then simplify again?
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How do you convey this to the world?
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John Saddington founder of 8bit
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John Saddington Serial WordPress entrepreneurhttp://mattreport.com/meet-john-saddington-serial-wordpress-entrepreneur/
There's no glory in being a startup. The ultimate goal is to transform into a business. If you stay in startup mode too long, you've failed."
Wednesday, July 10, 13
John Saddington Serial WordPress entrepreneurhttp://mattreport.com/meet-john-saddington-serial-wordpress-entrepreneur/
“We’re all going to die”
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Cory Miller founder of iThemes
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Cory Miller How to build a multi million dollar WordPress companyhttp://mattreport.com/how-to-build-a-million-dollar-wordpress-business/
"It's about the people and that's the hardest part. If you want to go fast, go alone. If you want to go far, go together."
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Brian Clark founder of Copyblogger Media
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Brian Clark The Genesis of Copybloggerhttp://mattreport.com/the-genesis-of-copyblogger-brian-clark/
"Our mantra is know, like and trust. Make others happy, to be happy"
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Wednesday, July 10, 13
The Freelancer career
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Jose Caballerfounder of The Skool.com
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Jose Caballer How do you land $100k clientshttp://mattreport.com/how-to-charge-clients-more-and-grow-an-agency/
"Behaving like an agency and acting like an agency will land you bigger clients."
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Land $100k clients
• How much are you trying to do? Design, develop, project management -- how can you possibly serve more than one client?
• Slow the client down: Profiling and user experience. This promotes value and structure for both of you.
• Pays one developer $60k bills $300k
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Pricing tip
50% Cost 30% Overhead 20%profit
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Andy Stratton of TheAndyStratton.com& Sizeable Interactive
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Andy Stratton the ferocious journey of a WordPress entrepreneurhttp://mattreport.com/andy-stratton-the-ferocious-journey-of-a-wordpress-
entrepreneur/
"Do good sh#t."
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Chris Lema of ChrisLema.com & The Lema School of Greatness
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Lead, follow or get the hell out of the way.
n/a yet -- subscribe to mattreport.com!
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What Chris says
• Charge what you’re worth
• Connect with your customer’s customer
• Invest in the community to open new doors
• Speak their language
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Business
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Brad Williams co-founder of WebDevStudios
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Just do it.
How Brad Williams built one of the leading WordPress agencies http://mattreport.com/brad-williams-webdev-studios/
Wednesday, July 10, 13
What Brad Says
• The 80/20 rule of "casting a net"
• Do what works and repeat that
• Work with people that at least consider your advice
• We still have plenty of room to grow as WordPress shops and service providers
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Travis Ketchum founder of Contest Domination
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Ignore what others say
Why SaaS might be a better model than selling a WordPress pluginhttp://mattreport.com/why-the-saas-model-might-be-better-than-selling-a-
plugin/Wednesday, July 10, 13
What Travis says
• Minimal viable product
• Promotion and SEO for quick boosts
• You get what you pay for. i.e. $500 vs $5000
• Focus on the possible recurring revenue
• Test everything
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Adam Warner co-founder of Foo Plugins
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It's better to ask for forgiveness than ask for permission
How FooPlugins co-founder lost $30k in annual revenue; now earns double. http://mattreport.com/wordpress-revenue-30k-to-60k/
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What Adam says
• If you limit your vision, you limit your chance to grow
• He lost $30k in revenue; now earns double
• Wasn't prepared for the scale he was reaching
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The Lightning Round
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Brent Weaver, don’t say WordPress on your next sales call
C.C. Chapman, avoid getting screwed when landing the big client
John Morgan, think twice about your next WordCamp
Pippin Williamson, get to know every single customer
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People at #wcchi
Mika Epstein Andy StrattonBrian RichardsRafal TomalChris LemaAdam Pickering
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Thank you!
MattReport.com@mattmedeiros
Wednesday, July 10, 13
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