how to land a job in social media

How to Land a Job in Social Media

Steve Ward CloudNine Social Media & Digital Talent

Twitter: @CloudNineRec Facebook: facebook.com/cloudninerec#smlondon

Great Video applications…

Laura Tosney desperately wanted to work for 33 Digital…

Great Video applications…

…and Gareth Cash, used warm engaging creativity too...

More Video applications…

…however this, though creative – is frankly yawn-inducing…

Great Web presenceCeline Cavaillerie knew her target job market…

Great Story-telling… Irish Graduate Kyle Walker won many plaudits for his EmployKyle.com campaign…

Create a Twitter Campaign…

@TheLondonJob – Ulrike Schulz

You’re still here…?Thanks – Any questions…?

(notes to follow…)

Steve Ward CloudNine Social Media & Digital Talent

Twitter: @CloudNineRec Facebook: Facebook.com/CloudNineRec Presented for #smlondon

How to Land a Job in Social Media – speaker’s notes….

What defines a Good Career Search…?

STANDING OUT – RELEVANCE – CREATIVITY – KNOWLEDGE- COMMUNICATION – EXPERIENCE – SUITABILITY –

CONNECTIVITY – LIKEABILITY – FLEXIBILITY – CAPABILITY – AUTHENTICITY

What Skills define a Social Media Job…?

MARKETING – COMMUNICATION – WRITING – CONNECTIVITY –

LISTENING – BRAND MESSAGING – SOCIABILITY! – ENGAGEMENT – CREDIBILITY – CREATIVITY – BIG IDEAS –

AUTHENTICITY – SHARING – ADVOCACY

The common denomanators…

CREATIVITYCOMMUNICATION

CONNECTIVITY AUTHENTICITY

The common challenge…

STANDING OUT

The objective there for the Social Media job search – is STANDING OUT… …using CREATIVITY, COMMUNICATION, CONNECTIVITY & AUTHENTICITY…

HOW…? THE CHALLENGE:IT’S NOISY, VERY COMPETITIVE, HOW CAN I STAND OUT…?

REALLY CREATIVE CASE STUDIES…

LAURA TOSNEY http://youtu.be/JdSf4lDiNs4 GARETH CASH http://youtu.be/SW-wnaUs59Q

SEAN FRASER - LEGO CV - http://youtu.be/QCJBPHewP9Q – 4 minutes… TOO SLOW, TOO LONG!

BUILD A SPECIAL WEB-PAGE

Celine Cavaillerie http://www.celineislookingforafashionjob.com/

CREATE A TWITTER CAMPAIGN…. Antonia Harler – blog/connections/advocacy – JOB

Ulrike Schulz - @TheLondonJob – networked/connected/advocacy – JOB

THE MOST CREATIVE EVER…?www.EmployKyle.com – marketed himself widely across the internet, with a deadline, companies pitched for his potential talent – and he got 15 offers.

Took a job in New York.

SO OK, THAT’S ALL MAYBE BIT FAR FETCHED… …HOW CAN USE MERE MORTALS STAND OUT.

WELL YOU ARE ALLOWED TO USE A GOOD OLD-FASHIONED CV… !!

…but make it a catalyst to your online profile, as well. Links, Links, Links.

BUT REMEMBER THE COMMON DENOMONATORS BETWEEN A GOOD SEARCH AND SOCIAL MEDIA ROLES…

CREATIVITYHOW IS YOUR SOCIAL BACKBONE??

BLOG – TWITTER – LINKEDIN – FACEBOOK PROFILES – WEBSITEWHAT DO THEY SAY? – ARE THEY EFFECTIVE & IS THE MESSAGE LOUD & CLEAR??

CONNECTIVITY

WHO DO YOU NEED TO BE CONNECTED TO??LISTEN – TALK – READ – CONNECT – ASK – MEET – COFFEES – ADVOCACY

FIND THE INDUSTRY LEADERS – READ THEIR BLOGS – UNDERSTAND THE MARKET – COMMENT & SHARE

COMMUNICATION

ARE YOU TALKING WITH THE RIGHT PEOPLE EFFECTIVELY? DON’T BE AFRAID – COMMUNICATE POSITIVELY – BECOME INATELY VISIBLE –

COMMENT & SHARE CONTENT – BE GENEROUS – SHOW EFFORT APPLY WITH RELEVANCE – FIND MUTUAL GROUND

AUTHENTICITY

BE TRANSPARENT – BE HONEST – BE ENTHUSIASTIC – BE ENERGETIC – BE YOU