how to hire a professional blogger (and why you should)

Does your business need...

More authorityMore web traffic?More online visibility?

More leads?More sales?

2How to Hire a Professional Blogger© Sharon Hurley Hall, 2013-2014

Blogging can help!

How to Hire a Professional Blogger© Sharon Hurley Hall, 2013-2014 3Source: MarketingProfs

Your key problems:Core business tasks are more important

No writing skillsNo content planNo time to blog

4How to Hire a Professional Blogger© Sharon Hurley Hall, 2013-2014

Call in the professionals for:

Targeted writingContent planningWeb optimizationContent marketing

5How to Hire a Professional Blogger© Sharon Hurley Hall, 2013-2014

Finding professional bloggers

Google: many hits, no leadsCraigslist ad: many responses, little trust

What else is there?

6How to Hire a Professional Blogger© Sharon Hurley Hall, 2013-2014

There is a better wayRead blogs to find out:Whose work you likeWho your competitors are using

If your chosen bloggers are available

Then hire a professional blogger

7How to Hire a Professional Blogger© Sharon Hurley Hall, 2013-2014

Working with bloggers

You should provide: A clear briefA link to the site where the content is going

Appropriate payment

8

How to Hire a Professional Blogger© Sharon Hurley Hall, 2013-2014

Information for pro bloggersDescribe your typical

clientExplain how you are

different from your competitors

List the terms people use to find you

Talk about content goals Decide on tone (formal,

conversational)Identify a key contact

9

How to Hire a Professional Blogger© Sharon Hurley Hall, 2013-2014

A pro blogger willResearch content for your blogSuggest topic ideas (or work

with yours)Write the blog post and link out

appropriatelyOptimize that blog post for

searchFormat it with heading tagsMake it sound like you wrote it

(ghost blogging)

10

How to Hire a Professional Blogger© Sharon Hurley Hall, 2013-2014

Other pro blogging tasksSource images to

accompany the postUpload the post and

imagesInsert categories and

tagsFill in SEO informationRespond to comments

How to Hire a Professional Blogger© Sharon Hurley Hall, 2013-2014 11

What to pay a pro bloggerYou get what you pay

for:$30 or less doesn’t buy

much in-depth research and original thought

A more realistic figure: $100-$300 per post, depending on experience

12

How to Hire a Professional Blogger© Sharon Hurley Hall, 2013-2014

Looking for a pro blogger?You’re in the right place:I’ve been blogging daily

since 2005 on a range of business sites and verticals.

Connect with me on sharonhh.com and see how this geeky writer could help you grow your business with targeted content.

13