how to hire a professional blogger (and why you should)
Post on 14-Sep-2014
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Tips on how to hire a professional blogger to build authority and increase online visibility for your business.TRANSCRIPT
Does your business need...
More authorityMore web traffic?More online visibility?
More leads?More sales?
2How to Hire a Professional Blogger© Sharon Hurley Hall, 2013-2014
Blogging can help!
How to Hire a Professional Blogger© Sharon Hurley Hall, 2013-2014 3Source: MarketingProfs
Your key problems:Core business tasks are more important
No writing skillsNo content planNo time to blog
4How to Hire a Professional Blogger© Sharon Hurley Hall, 2013-2014
Call in the professionals for:
Targeted writingContent planningWeb optimizationContent marketing
5How to Hire a Professional Blogger© Sharon Hurley Hall, 2013-2014
Finding professional bloggers
Google: many hits, no leadsCraigslist ad: many responses, little trust
What else is there?
6How to Hire a Professional Blogger© Sharon Hurley Hall, 2013-2014
There is a better wayRead blogs to find out:Whose work you likeWho your competitors are using
If your chosen bloggers are available
Then hire a professional blogger
7How to Hire a Professional Blogger© Sharon Hurley Hall, 2013-2014
Working with bloggers
You should provide: A clear briefA link to the site where the content is going
Appropriate payment
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How to Hire a Professional Blogger© Sharon Hurley Hall, 2013-2014
Information for pro bloggersDescribe your typical
clientExplain how you are
different from your competitors
List the terms people use to find you
Talk about content goals Decide on tone (formal,
conversational)Identify a key contact
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How to Hire a Professional Blogger© Sharon Hurley Hall, 2013-2014
A pro blogger willResearch content for your blogSuggest topic ideas (or work
with yours)Write the blog post and link out
appropriatelyOptimize that blog post for
searchFormat it with heading tagsMake it sound like you wrote it
(ghost blogging)
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How to Hire a Professional Blogger© Sharon Hurley Hall, 2013-2014
Other pro blogging tasksSource images to
accompany the postUpload the post and
imagesInsert categories and
tagsFill in SEO informationRespond to comments
How to Hire a Professional Blogger© Sharon Hurley Hall, 2013-2014 11
What to pay a pro bloggerYou get what you pay
for:$30 or less doesn’t buy
much in-depth research and original thought
A more realistic figure: $100-$300 per post, depending on experience
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How to Hire a Professional Blogger© Sharon Hurley Hall, 2013-2014
Looking for a pro blogger?You’re in the right place:I’ve been blogging daily
since 2005 on a range of business sites and verticals.
Connect with me on sharonhh.com and see how this geeky writer could help you grow your business with targeted content.
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