how to grow your business using the internet

Business Excellence

How to grow your business using the

power of the

Internet?

Primary Use:Getting Relevant and Right

information at the click of a button.

2 Billion search hits on Google

- EVERYDAY

India ranks 4th

in the list of countries with Highest Internet Users

Having 81 Million users

Source: www.internetworldstats.com

Rate at which the internet users are growing in India is

1520% each year

What are these people doing on the Internet

?

Most people use the internet for

convenience.

Convenience in finding information

about anything

& everything

The biggest challenge a human being faces today is the challenge to

choose between options.

Making a choice to arrive at the

RIGHT DECISIONabout a Product or a Service.

How do I buy a Music System or a Laptop?

New technology DEMANDS newer ways to communicate.

I can either go from store to storeOr I can just Click!

Internet presence of your organization can be the most

economical and effective way to

REACH OUT to millions of users who may be in need

of your products or services.

What do you NEED to have anONLINE PRESENCE?

1. a GREAT Website

Hence, Internet is not a passive experience, but its a

SHARED EXPERIENCE.

People take DECISIONS based on what they see, what others share with them.

Your website can be your greatest marketing tool

which can replace an entire team of people.

Costs LifeNewspaper Ads: Lakhs 1 dayHoardings: Lakhs 1 monthTelevision Ads: Crores a few secondsBanners & Posters: Mostly illegal a few days

Lets compare our advertising efforts and cost to that of Internet Presence.

"Half the money I spend on advertising is wasted,

the trouble is, I don't know which half ”

– John Wanamaker

You+

Internet

Millions of prospects

How can you create a GREAT WEBSITE?

Websites are not just text and images..

We need to keep theUSER

in mind.

Rich content Ease of use User Experience Updated Content Employee sharing Inbound links

A Great Website should be able to

EDUCATE and ENLIGHTEN

Users shouldWANT TO

share it with others.

These others would in turn share it with more others.

Easy to RememberDOMAIN NAME

www.lifeschool.co.in

Hosting on a FAST SERVER

Upgradeable as per future needs.

Examples of websites from various category of businesses.

• Beautiful Photos of Jewellery

• Gold Rate

• Choose – Click – Gift

• Products

• Events – Awards, Fashion Shows, Offers.

• Collection – Premium Products

• Store Locator

• Order Status

Jewellery

Jewellery• Promos with price mentioned (Rs. 999/-)

• Shop Online

• Invest Online – Schemes, Payment Options, Enrol, Account, FAQs.

• Wedding Planner

• Jewelogy – Cuts, Colors, Clarity, Carat Weight

• Knowledge Base

• Tips – Dos and Dont’s of wearing and caring for your Jewellery

• Search

• And the basics –About us, contact us, etc.

Retail / Distributor – Music Systems• Products / Brands

• Knowledge Base

• Help me to choose the right system as per Room, Budget, Quality,

Performance, Output, etc.

• Accesories Suggestion – People who bought this also bought this accesory.

• Buy Online

• Service / Online Support

• Testimonials

• And the basics..

Construction

• Beautiful pictures of landscapes, 3D views of the buildings.

• Amenities

• Floor Plan

• Location Map

• Specifications – Wall, Concrete, Windows, Kitchen, Lift, etc.

• Completed Projects

• What to look for in a home?

Construction

• Awards

• Blog

• Finance Guide

• Testimonials

• And the basics..

What do you NEED to have anONLINE PRESENCE?

2. Email and Email based Marketing

3. Social Media

Do More with Less

Do More

More awarenessMore prospectsMore revenueMore referrals

More follow upsMore feedbacks

More communicationMore convenience

With Less

Less cost of reaching outLess efforts to reach outLess waste of resources

Marketing through Internet is:

InexpensiveMeasurable

TargetedRelevantEfficient

AuthenticConvenient

Global