how to give your brand a personality

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"CEOs need to go where their stakeholders are…Today's CEO can choose the platform most popular with their key community.“

-Igor Gonta, CEO,Market Prophit

“Brand is simply an organisation, product or service with personality”

Wally Olins

“Today people don’t trust companies. One of the things marketers want to do is to humanize their brand. What better way to do it than put a live person in front of them.”

– Jackie Huba, Author

“People relate to other people, not sales pitches and marketing jargon”

Janet Fouts, CEO Tatu Digital Media

“The realization of “People Follow People” more than they do companies or logos is finally setting in”

Russ Turner, CEO Make a Difference

“People buy from those they trust. When you build a personal brand – one that people can learn to trust – people will buy from you.

Jill Celeste, Marketing Coach.

“The internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions“

-Danielle Sacks, Writer, Fast Company

“The time to repair the roof is when the sun is shining.”

-John F. Kennedy

Employer Branding Slide

Socially engaged companies are 58%

more likely to attract top talent

Top British Influencers

1st Bernard Marr

2nd James Caan

3rd David Cameron

4th Alistair Cox

5th Azeem Azhar

6th Sir Martin Sorrell

1st Richard Branson

2nd James Caan

3rd Bill Gates

4th Arianna Huffington

5th Deepak Chopra

6th David Cameron

By interactions By UK Followers

8.36m followers

2.28m likes

476K followers

6.58m followers

“…social media is also

beyond business — people

want to know what's

meaningful."

“..allows me to share the

lessons I've learned in

business, as people are

always keen to find ways to

be better at what they do."

“Social media overall …allows

me to hear what people are

saying on a daily level …. It's

important to take the time to

listen.”

“Be authentic and organic. It

can't be forced or it won't work.

And most importantly, have fun.”

INTRO FOR EXAMPLES OF CEO AND HOW THEY USE SOCIAL

BARACK

OBAMA

Rand Fishkin

39

CEO as trusted as Employees

2014 Edelman Trust Barometer Annual Global Study Think about different types of information you may read, see or hear about a company. For each topic,

select which person you trust most to provide you with credible and honest information about a company.

Personality… Personas… Platforms… Tone of Voice… Engage…