social recruitin 2015 l from senior leaders to consultants: how to give your brand a personality
TRANSCRIPT
From senior leaders to consultants: How to give your brand a personality
Ollie Sharpe UK Sales Manager, Linkedin @olliesharpe
Your website Company Blog
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"CEOs need to go where their stakeholders are…Today's CEO can choose the platform most popular with their key community.“
– Igor Gonta, CEO,Market Prophit
“Brand is simply an organisation, product or service with personality”
– Wally Olins
“Today people don’t trust companies. One of the things marketers want to do is to humanize their brand. What better way to do it than put a live person in front of them.”
– Jackie Huba, Author
“People relate to other people, not sales pitches and marketing jargon”
Janet Fouts, CEO Tatu Digital Media
“People buy from those they trust. When you build a personal brand – one that people can learn to trust – people will buy from you.
– Jill Celeste, Marketing Coach
“The internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions“
– Danielle Sacks, Writer, Fast Company
“The time to repair the roof is when the sun is shining.”
– John F. Kennedy
Top British Influencers
1st Bernard Marr
2nd James Caan
3rd David Cameron
4th Alistair Cox
5th Azeem Azhar
6th Sir Martin Sorrell
1st Richard Branson
2nd James Caan
3rd Bill Gates
4th Arianna Huffington
5th Deepak Chopra
6th David Cameron
By interactions By UK Followers
8.36m followers
2.28m likes
476K followers
6.58m followers
“…social media is also beyond business — people want to know what's meaningful."
“..allows me to share the lessons I've learned in business, as people are always keen to find ways to be better at what they do."
“Social media overall …allows me to hear what people are saying on a daily level …. It's important to take the time to listen.”
“Be authentic and organic. It can't be forced or it won't work. And most importantly, have fun.”
Employer Branding Slide
Socially engaged companies are 58% more likely to attract top talent
“Companies need to turn their employees into advocates.” – Mitchell Levy, CEO THiNKaha
17
CEO as trusted as Employees
2014 Edelman Trust Barometer Annual Global Study
Company’s CEO Company’s Employee Media Spokesperson
Think about different types of information you may read, see or hear about a company. For each topic, select which person you trust most to provide you with credible and honest information about a company.
Peter Cosgrove Director, CPL @petercosgrove
From senior leaders to consultants: How to give your brand a personality
THE FUTURE OF WORK
Hotels Books Retail Shops Banks Auction Houses Taxis
Disintermediation
Traffic - 14,000% Sales - 13,000%
Millennials
Millennials will never understand the link between the two
Millennials
WHY BE SOCIAL?
It has to be part of your strategy not an “add-on” to your strategy
Don’t use it unless it helps with :
1. Client acquisition /engagement
2. Candidate acquisition / retention
3. Employee acquisition/ retention
1. CLIENTS
2. CANDIDATES
h
EMPLOYEES
3. EMPLOYEES
The Destination for Great Recruiters
#Home/Engaging the Diaspora
A lot does not work….
• Blog Focus for Company
• Twitter Lead Generation cards
• In-Market Display ads
Social is not everything
I hate networking!!
Our best recruiters are still those who are not great on technology.
I hate networking!!
The new world – you go to the right places talk
about the right things…all online
TAKEAWAYS
Key messages • It’s just another communication channel
• Be authentic, passionate and share your knowledge
• Accept much isn’t measurable so manage your time
• Remember – client, candidate, employee
• Facts Tell, Stories Sell
Steve Buchanan CEO, Tech Talent @SteveBuchanan7
From senior leaders to consultants: How to give your brand a personality
What I want to cover today is………….
Why social media? Engaging the team Day to day in the life of a recruiter using social media The effects of social media
Why social media?
More clients Better quality candidates Raise Tech Talent profile in our industry sector More profit
Engaging The Team………
What did they know about social media How do they use it and why How did they feel about What impact would they like to see
What social media do you use?
Knowledge about social media
Aaaarrrrrrrrrrrrrrr!!!!
Knowledge about social media
Main social media used
Engaging The Team
Set them mini projects Share their finding with the team Identify what works for their sector Agree a social media action plan & outcomes Simplify it Monitor and follow up on social media activity Check results (relate to their earning)
A Recruiter using social media
A Recruiter using social media
Mornings (about 30 minutes) Find interesting industry news items Post news items to all their social media platforms Like , share and repost other interesting things
Afternoons (about 15 minutes to 30 minutes) Respond to any comments Check how many people have viewed, liked and shared their post Connect with relevant people
The net effects of social media - Activity
Increase sourced exclusive / passive candidates 40% Increased candidate enquires by 19% Better quality candidates up by 32% Increased new client enquires by 15% Increased overall job flow by 12%
The net effects of social media - Financial
Increased Average Perm Fees by 11% Average Contractor margin up by 14% 30% reduction in Job Board spend Turnover up by 31% Profit up 22% (since social media)
After all this the only down side is……..
#SocialRecruitIn
………I wish we got involved in social recruiting years ago!!
