how to foster a startup community_sxsw 2015

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Helping Startups Start Up

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Inspiring Entrepreneurs: How To Build A Startup Community Frank Rimalovski Lindsey Gray March, 2015

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Helping Startups Start Up

@NYUEntrepreneur

Vision

Create a culture that values, promotes & facilitates technology-based entrepreneurship university-wide

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Mission

Create an entrepreneurial ecosystem that serves the entire NYU community providing inspiration, education, networking, acceleration and funds

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Our Playbook

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Inspire Educate Connect Accelerate Fund

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Our Playbook

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Inspire Educate Connect Accelerate Fund

Community

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Goals u  Bring together the diverse talent that

exists across the NYU community

u  Integrate the NYU and NYC startup ecosystems

u  Create a supportive, nurturing environment where startups grow and thrive

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Challenges u  Big à >50,000 student

u  Siloed à 18 colleges

u  Geographically dispersed à 3 campuses

u  “Busy”

u  Tons of “noise”

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There is no silver bullet

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Infrastructure to facilitate connections

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In the Core of the Core

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NYU Entrepreneurs Network

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Big, annual events to cut through “noise”

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2015

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Consistent, repeated, frequent touch points

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Newsletters

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@NYUEntrepreneur

Full house for a mid-day workshop

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Event Series

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Integration with existing activities

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@NYUEntrepreneur #nyuef

Lean Launchpad With Steve Blank

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Incentivize participation

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Collaboration Fund

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Food!

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Celebrate and promote successes

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Startup Showcase

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Create connections between NYU & NYC

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VC Pitchfest

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Talks, Office Hours

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Coaching

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How are we doing?

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@NYUEntrepreneur

By the Numbers: Sep ‘14 – Feb ‘15 u  11,736 Total visits

u  3,250 Unique visitors (~3.6 visits)

o  15 (of 18) NYU schools represented

o  100+ different areas of study

o  61% Undergrad & 33% Grad

u  300+ Events hosted

o  200+ Institute led/driven

§  Guest speakers

§  Workshops/bootcamps

o  40+ Faculty-led classes/events

o  65+ student club-led speakers/meetups

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0  

100  

200  

300  

400  

500  

600  

700  

800  Total Visits by Week

Sept Feb

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Newsletters

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By the Numbers: Sep ‘14 – Feb ‘15

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Sept Oct Nov Dec Jan Feb

Internal Newsletter Subscribers

6,032

6,893 7,162 7,136

8,652 9,051

Clickthru: 3.8%

Opens: 35.7%

@NYUEntrepreneur

By the Numbers: Sep ‘14 – Feb ‘15

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Sept Oct Nov Dec Jan Feb

External Newsletter Subscribers

589

822 967

1219 1251

1569

Clickthru: 6.4%

Opens: 37.6%

@NYUEntrepreneur

By the Numbers: Sep ‘14 – March ‘15

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9,689

10,952

2,326

3,071

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Lean Launchpad With Steve Blank

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Lean Launchpad Courses

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u  9 courses taught in ’14-’15

u  24 of faculty teaching

u  >1,000 students taught in ‘14-’15

u  12 NYU colleges engaged (of 18)

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A collection of activities u  Infrastructure u  Big annual events u  Consistent, frequent touch points u  Integration u  Incentives u  Celebrate successes u  Connect NYU and NYC

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Questions?

entrepreneur@nyu.edu @nyuentrepreneur nyu.edu/entrepreneur nyuentrepreneur.com 16 Washington Place

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Helping Startups Start Up