how to engage like the big boys

HOW TO ENGAGE LIKE THE BIG BOYS

Jay Daughtry, Relationship Development Manager, Personify CorpMaggie McGary, Web & Social Media Administrator, AOTA

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• 1.19 billion monthly active users as of September 30, 2013

• 728 million people log onto Facebook daily

• Largest age group: 25-34 years• 53% female, 47% male

Facebook

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“When Lt. Col. Phillips contacted me to request permission to use the pony as part of his team’s logo, there was never any question that we would say yes,” said Bentley. “Ford has been a longtime supporter of the men and women who serve our country. Over the years, Ford has donated more than $8 million to veterans organizations, such as the Wounded Warrior Project, and we were honored to lend our Mustang logo to the U.S. Army.”http://social.ford.com/our-articles/cars/mustang/welcome-home-team-mustang/

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Facebook Fail!

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• 231.7 million monthly active users as of October 17, 2013

• 100 million people log onto Facebook daily

• Largest age group: 18-29 years• 17% of men use Twitter; 15% of

women use Twitter.

Twitter

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Twitter Fail!

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Twitter Fail!

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• More than 1 billion unique monthly visitors

• Over 6 billion hours of video are watched each month

• YouTube reaches more US adults ages 18-34 than any cable network

• 65% male, 34.7% female

YouTube

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http://www.youtube.com/watch?v=7Ax2CsVbrX0

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• 130 million active users• 100 million people log onto

Facebook daily• Largest age group: 18-29 years• 10% of men use Instagram; 16%

of women use Instagram.

Instagram

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• 40 million registered users as of July 2013

• Mobile only app• Demographic information

unavailable; however, anecdotally, Vine is popular with teens

Vine

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Krispy Kreme on Vinehttps://vine.co/v/hvgnYZFlEMr

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Ikea on Vinehttps://vine.co/v/hXLrmA1q9F9

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• 70 million registered users• Women are five times more likely

than men to use the site (25% vs. 5%)

• Pinterest is equally popular among those age 18-29 (19%) and those age 30-49 (19%)

Pinterest

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Jay DaughtryTwitter: @chatterbachsBlog: chatterbachs.wordpress.com

Maggie McGaryTwitter: @maggielmcgBlog: maggiemcgary.com