convergence isn’t just for the big boys
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Convergence Isn’t Just for the Big Boys. Stephen R. Gobeli Vice President - Business Communication Systems Samsung Telecommunications America. SMB Applications Can Not be Written for Just the Office. Networks. Broadband /Convergence Wireless / Wire Line Public / Private. Home. Personal. - PowerPoint PPT PresentationTRANSCRIPT
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October 10-13, 2006• San Diego Convention Center, San Diego California
Convergence Isn’t Just for Convergence Isn’t Just for the Big Boysthe Big Boys
Stephen R. Gobeli Stephen R. Gobeli Vice President - Business Communication Vice President - Business Communication SystemsSystemsSamsung Telecommunications AmericaSamsung Telecommunications America
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October 10-13, 2006• San Diego Convention Center, San Diego California
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• Broadband /Convergence• Wireless / Wire Line• Public / Private
NetworksNetworks
• IP based Multimedia• Voice Data/Video• Wireless / Wire Line
PlatformsPlatforms
• Always Connected• Converged devices• Wireless / Wire Line
TerminalsTerminals
• e-Commerce• Video Telephony • Mobile Office
• Personalized, Intelligence- based Service• Professional• Telecommuting• Nomadic
• Home Network• Remote Access• Security
Personal
Home
Enterprise
SeamlessCommunication
SeamlessCommunication
UbiquitousBusiness
UbiquitousBusiness
SMB Applications Can Not be Written for Just the Office
SMB Applications Must be Written for the Network, Platform and Terminal
Global Trend Towards Convergence
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October 10-13, 2006• San Diego Convention Center, San Diego California
SMB Trend Towards Convergence
Multimedia Anywhere AnytimeMultimedia Anywhere Anytime
• Expanded Personalized Employee Services
- Unified Messaging, Video Messaging, Expense Reporting and Tracking
• Customer Focused Multimedia Services
- Call Centers, Help Desks, Customer Facing or Revenue Generating Applications
• Ubiquitous Connectivity : Converged devices offering Always Connected experiences
- Simple Access, Immediate Response
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October 10-13, 2006• San Diego Convention Center, San Diego California
SMB Trend Towards Convergence
Converged Services Delivery In the EnterpriseConverged Services Delivery In the Enterprise
• Wireline : Video to be going mainstream
- IP is Homogenizing Voice / Data / Video
- Wire-Line throughput becoming table stakes
• Wireless: Continuously Increased demand for High Speed Data transport
- Office Type connections demanded when not in the office
- IP will drive Voice mobility over the Enterprise Wireless Infrastructure
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October 10-13, 2006• San Diego Convention Center, San Diego California
SMB Trend Towards Convergence
Hyper-Competitive Business EnvironmentHyper-Competitive Business Environment
• Convergence of Wired and Wireless Broadband technologies
- Immediate access / connection as a competitive advantage
- Competition is with messaging
• Convergence of Communication and Information services- Telecom and IT are one
- Cost reduction and containment of Infrastructure
• Availability of Ubiquitous Business-changing products (Displays, Hand Held Devices, IP Phones)
- Laptops are becoming Palm tops
- Everything has a screen
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October 10-13, 2006• San Diego Convention Center, San Diego California
• Maintaining Separate Networks Burdens Business Operations and Increases Costs
• Copper, Fiber, IP, Fixed and Wireless
• Promote IP Services / Applications as Alternative to Disparate Services
• Simple Access
• Simplify Training
• Standardized Employee experience
• Customized Customer experience
Ubiquitous Access NetworkUbiquitous Access Network
SMB Trends: Converged NetworksSMB Trends: Converged Networks
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October 10-13, 2006• San Diego Convention Center, San Diego California
• Combine High Speed Interactive Communications w/Mobile Communications
• Ubiquitous Services Access from:
• PCs, Desk Phones, Mobile Phones or PDAs.
• Common Service Foundation that Merges Mobility and Fixed Communication
• Customers can access the SMB anytime anywhere
• Employees are accessible by customers
Mobility ConvergenceMobility Convergence
SMB Trends: Converged NetworksSMB Trends: Converged Networks
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October 10-13, 2006• San Diego Convention Center, San Diego California
• SMBs by and large are early adopters.
• Focus on:
• Vertical Applications such as:
• Remote Medicine, Education and Consulting
• Promote Video as a competitive differentiator
• Revenue Generation and/or Cost Reduction
Early Implementation of New Technologies Early Implementation of New Technologies
SMB Trends: Converged NetworksSMB Trends: Converged Networks
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October 10-13, 2006• San Diego Convention Center, San Diego California
SMB “Needs” ConvergenceSMB “Needs” Convergence
9 2005 DSL Forum, unauthorized use prohibited http://www.dslforum.org
• Hand Held Phone
• Note Book PC
• Wireless PDA
Mobile Network• Display
• IP Terminal
• Mobility
• PC
CORE COMPONENTS
Wide Area Network• Any Media
• Gateway
• Server
• Firewall
•The Needs of the Business are driving the Networks•The Needs of the Consumers / Customers are Driving the Business
SMB Enterprise Network
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October 10-13, 2006• San Diego Convention Center, San Diego California
Satisfying Customer Customer ApplicationsApplicationsSatisfying Customer Customer ApplicationsApplications
2005 DSL Forum, unauthorized use prohibited http://www.dslforum.org
Connectivity Productivity MobilityConnectivity Productivity Mobility
Anytime, Anywhere CommunicationsAnytime, Anywhere Communications
Personalized Information
E-Learning
Cyber Community
Health Seamlessly Connected
M-Office
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October 10-13, 2006• San Diego Convention Center, San Diego California
Converging the SMB ScreensConverging the SMB Screens
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WorkWork
HomeHome Mobile / MobilityMobile / Mobility
High Revenue / Killer Applications will Converge the SMB Screens
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October 10-13, 2006• San Diego Convention Center, San Diego California
Home GatewaySecurity
Consumer Electronics Infiltrating End-points - No Longer Static Devices Sold as Stand-Alone, Closed Systems
Mobile Phone Now Tool for Trading Stocks While Waiting for Train PC Becomes Conduit to Electronic Commerce Where Consumer Purchases are
Made VPN Gateway is Central Hub Linking Scattered Resources Together Car Becomes Communications Channel to Work, Customers & Security
Integration of Ethernet and 802.11x Media Ports into Consumer Electronics Devices Growing at 29% AGR
Media Network Connections Market Grows from $51M in ’05 to >$223M in 2009
Embedded IP Devices OutlookEmbedded IP Devices Outlook
12 2005 DSL Forum, unauthorized use prohibited http://www.dslforum.org
Wireless
Digital Interactive TV
Automotive
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October 10-13, 2006• San Diego Convention Center, San Diego California
Mobility Communications DevicesMobility Communications Devices
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Data-Centric Wi-Fi Computing Network
VoIP-Centric Wi-Fi Communications Network Infrastructure Required to Support These Clients VoIP Continues to Lag the Market Hype; Need a Driving
Application – Small Business Wireless, and Video Potential Realized by Extending Voice and Video
Communications into Other Devices such as Terminals, Appliances and Automobiles
Enterprise Wi-Fi Networks Bifurcated into 2 Distinct, but Interoperable Segments
Early Growth Driven by PC Vendors via Media Center PCs
Multimedia-Centric Wi-Fi Network “Anywhere audio/video without wires”
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October 10-13, 2006• San Diego Convention Center, San Diego California
0
1,000
2,000
3,000
4,000
5,000
6,000
2002 2007Source: In-Stat MDR; IP Telephony: A Consumer Application Worth Hearing
(#IN030738IA).
End Users in 000s
Mas
sive
Gro
wth
Opp
ortu
nity
U.S. VoIP Market GrowthU.S. VoIP Market GrowthU.S. VoIP Market GrowthU.S. VoIP Market Growth
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Opportunity to put Customers and Small Medium Businesses on the same Ubiquitous, Intelligent Network as Big Business
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October 10-13, 2006• San Diego Convention Center, San Diego California
Enterprise VoIP OptionsEnterprise VoIP Options
15 2005 DSL Forum, unauthorized use prohibited http://www.dslforum.org
IP Phone on Subscriber’s LAN (Network)IP Phone on Subscriber’s LAN (Network)• Wired Ethernet Device or 802.11x Wireless Network
• VoIP over WiFi Roaming between public hotspot & home WiFi LAN–Roaming between WiFi hot spot & 3G telephony via Dual-Mode phone
Analog Telephone Adaptor (ATA - CPE)Analog Telephone Adaptor (ATA - CPE)
IP-PBX (Platform)IP-PBX (Platform)
“Softphone” (Terminal)“Softphone” (Terminal)• Voice Application Running on your Mobile PC• Brings your Desk, Network and Capabilities with you
• Converge your Voice and Data Networks• Prepare to Converge your WireLine and WireLess Networks
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October 10-13, 2006• San Diego Convention Center, San Diego California
Enterprise Network RequirementsEnterprise Network Requirements
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Enable Better Connections to CustomersEnable Better Connections to Customers• Hyper-Competitive Landscape for Enterprises
• Immediacy and “Virtual Touch” will be Competitive Advantages – Remove Time and Space from Business
• Immediate Completion of Customer Initiated Contact
• Help desks, Technical Support, etc.
• Web Based Training, Learning, etc.
• Faster Get-To-Market, Market Ramp for Products
• Mass Customization
• On-Line Customer Configuration, Ordering, Order Status, etc
• Allows “Virtual” Integration of the Customer Into the Business
Applications Need to be Positioned as Helping the SMB to Better Compete…Money Saving / Money Generating
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October 10-13, 2006• San Diego Convention Center, San Diego California
As consumer electronic devices and home appliances become increasingly network enabled, home gateways are expected to become heavily leveraged to provide connectivity within the home…and these home networks become enablers for multiple
services they also serve to help drive customer retention.
As consumer electronic devices and home appliances become increasingly network enabled, home gateways are expected to become heavily leveraged to provide connectivity within the home…and these home networks become enablers for multiple
services they also serve to help drive customer retention.
• A broadband connection to the world• The gateways connecting the broad- band
pipe to the networks (Home and Enterprise)• The devices being connected (PCs, TVs,
phones, consoles, office automation… and emerging appliances)
• The networks that connect them (structured wiring/Cat5e, Wi-Fi, HomePlug, HPNA,…)
• The content that runs on all (high speed access sharing, IP telephony, music distribution, photos,…)
• A consistent user experience and interface across the desktop, the tv, and the handset
• A complete set of installation, configuration, and maintenance offerings that will drive revenue and enable service delivery
• A broadband connection to the world• The gateways connecting the broad- band
pipe to the networks (Home and Enterprise)• The devices being connected (PCs, TVs,
phones, consoles, office automation… and emerging appliances)
• The networks that connect them (structured wiring/Cat5e, Wi-Fi, HomePlug, HPNA,…)
• The content that runs on all (high speed access sharing, IP telephony, music distribution, photos,…)
• A consistent user experience and interface across the desktop, the tv, and the handset
• A complete set of installation, configuration, and maintenance offerings that will drive revenue and enable service delivery DSL/FTTN
The Future SMB Customer… More ConnectedThe Future SMB Customer… More Connected
Service Delivery and Enablement
Applications and content
Network
STB
Ethernet
GSM + VoIP
Handset
802.11 + VoIP PDA
VoIP Video Phone
802.11
Home Gatewa
yDVR
Home Entertain
ment Network
PCNetwork
IP Video Phone
GSM + VoIP
Handset
802.11 + VoIP PDA
802.11
Access Gatewa
y
STB
DVR
WiFi SIPHandset
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Think SMB-to-B, not just B-to-C
Where the SMB Applications Can Go…
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October 10-13, 2006• San Diego Convention Center, San Diego California
Mobility / Video
Wireless Wireline
“SMB Customer” Incorporates Multiple Elements“SMB Customer” Incorporates Multiple Elements
Customer Care
OrderingProvisioning /
installation
VoIP
Intelligent Gateways (Networking Disparate Devices)
Distribution Networks (eg WiFi, HomePlugAV, Structured Wiring, MoCa,…)
Services Management System
Multi-Device User Navigation (e.g. consistent experience across desktop, handset)
Managed Services Plan (i.e. Carrier “Geek Squad”)
Net
wo
rkN
etw
ork
Des
kto
pD
eskt
op
Service Assurance Plans (e.g. desktop security and device maintenance offerings)
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Control
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October 10-13, 2006• San Diego Convention Center, San Diego California
Personalized Service
Application - not Equipment
Business / Lifestyle Impact
WireLine / WireLess, Video Interaction with Customers
Summary: “IP-Enablement for Summary: “IP-Enablement for Business”Business”Summary: “IP-Enablement for Summary: “IP-Enablement for Business”Business”
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