how to disrupt your own organization through startup innovation
Post on 13-Apr-2017
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Disrupting Your Own Organization Through Startup Innovation
Ben Yoskovitz | ben@highlinebeta.com | @byosko
Startups. Startups. Startups. Startups. Startups. Startups. Startups.Startups. Startups. Startups. Startups. Startups. Startups. Startups.Startups. Startups. Startups. Startups. Startups. Startups. Startups.Startups. Startups. Startups. Startups. Startups. Startups. Startups.Startups. Startups. Startups. Startups. Startups. Startups. Startups.Startups. Startups. Startups. Startups. Startups. Startups. Startups.Startups. Startups. Startups. Startups. Startups. Startups. Startups.Startups. Startups. Startups. Startups. Startups. Startups. Startups.Startups. Startups. Startups. Startups. Startups. Startups. Startups.Startups. Startups. Startups. Startups. Startups. Startups. Startups.Startups. Startups. Startups. Startups. Startups. Startups. Startups.
The world is in love with startups.
The answer to every problem or opportunity isn’t: a startup.
Ben Yoskovitz | ben@highlinebeta.com | @byosko
Startups aren’t a panacea for every challenge facing big
companies or their customers.
Ben Yoskovitz | ben@highlinebeta.com | @byosko
But sometimes, a startup is exactly what we need.
Ben Yoskovitz | ben@highlinebeta.com | @byosko
How do you know when a startup is the answer?
Ben Yoskovitz | ben@highlinebeta.com | @byosko
And that’s the problem:
How can big companies and startups work together effectively?
Ben Yoskovitz | ben@highlinebeta.com | @byosko
First, let’s talk about why corporates and startups should work together.
Ben Yoskovitz | ben@highlinebeta.com | @byosko
“ If you’re relying on innovation solely from within your company, you’re dead.”
— Peter Diamandis, Founder X Prize Foundation & Co-Founder Singularity University
Ben Yoskovitz | ben@highlinebeta.com | @byosko
BIG COMPANIES
✓ Under-utilized assets ✓ Customers ✓ Distribution ✓ Experience ✓ Capital
STARTUPS
✓ Agility / Speed ✓ Risk-taking ✓ Fresh perspective ✓ New tech ✓ No baggage
Ben Yoskovitz | ben@highlinebeta.com | @byosko
Do more, in parallel. With minimal risk.
Ben Yoskovitz | ben@highlinebeta.com | @byosko
“There are no answers inside the building.”
- Steve Blank, author of Four Steps to the Epiphany
Ben Yoskovitz | ben@highlinebeta.com | @byosko
Better to instigate your own disruption than have it come from somewhere else.
Ben Yoskovitz | ben@highlinebeta.com | @byosko
So how can corporates and startups work together?
1. Corporate VC is on the rise
https://www.cbinsights.com/blog/corporate-venture-capital-active-2014/
1. Corporate VC is on the rise
https://www.cbinsights.com/blog/corporate-venture-capital-active-2014/
The challenge is linking an investment strategy with a company’s overall
innovation strategy.
Ben Yoskovitz | ben@highlinebeta.com | @byosko
2. Let’s get physical…
The challenge is translating the collisions that happen through proximity to tangible
actions and value creation.
Ben Yoskovitz | ben@highlinebeta.com | @byosko
3. External accelerators
The challenge is making sure there’s a meaningful way to connect startups into the
core business.
Ben Yoskovitz | ben@highlinebeta.com | @byosko
“Corporations said that 67% now prefer working with startups at earlier stages, mainly ‘to explore new technologies and business models’.”
https://cdn2.hubspot.net/hubfs/1955252/SCC_2016/Startup_Corporate_Collab_2016_Report.pdf
“At an overwhelming 82%, corporations now view interactions with startups as ‘somewhat important’ to ‘very important’, and 23% indicated that these interactions were ‘mission critical’.”
4. Partnerships
Ben Yoskovitz | ben@highlinebeta.com | @byosko
“Corporations said that 67% now prefer working with startups at earlier stages, mainly ‘to explore new technologies and business models’.”
https://cdn2.hubspot.net/hubfs/1955252/SCC_2016/Startup_Corporate_Collab_2016_Report.pdf
“At an overwhelming 82%, corporations now view interactions with startups as ‘somewhat important’ to ‘very important’, and 23% indicated that these interactions were ‘mission critical’.”
The challenge is finding the right startups to partner with in a structured, scalable way.
4. Partnerships
All of these options can be valuable, but they can also be scattershot and disorganized.
Ben Yoskovitz | ben@highlinebeta.com | @byosko
CORP VC? PHYSICAL SPACES?
ACCELERATORS?PARTNERSHIPS?
Ben Yoskovitz | ben@highlinebeta.com | @byosko
5. Startup Co-Creation
DISCOVERY VALIDATION VENTURE ACCELERATION
Ben Yoskovitz | ben@highlinebeta.com | @byosko
5. Startup Co-Creation
DISCOVERY VALIDATION VENTURE ACCELERATION
• Leverages and aligns various innovation efforts (internal and external)
• Deeply connected into the corporate • A structured, disciplined, Lean approach • Portfolio-driven • Win-win for corporates and startups
Thank you!
Ben YoskovitzFounding Partner, Highline BETA http://highlinebeta.com ben@highlinebeta.com @byosko
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