how to disrupt your own organization through startup innovation

Disrupting Your Own Organization Through Startup Innovation

Ben Yoskovitz | [email protected] | @byosko

mailto:[email protected]

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The world is in love with startups.

The answer to every problem or opportunity isn’t: a startup.



Startups aren’t a panacea for every challenge facing big

companies or their customers.



But sometimes, a startup is exactly what we need.



How do you know when a startup is the answer?


And that’s the problem:

How can big companies and startups work together effectively?



First, let’s talk about why corporates and startups should work together.



“ If you’re relying on innovation solely from within your company, you’re dead.”

— Peter Diamandis, Founder X Prize Foundation & Co-Founder Singularity University



BIG COMPANIES

✓ Under-utilized assets ✓ Customers ✓ Distribution ✓ Experience ✓ Capital

STARTUPS

✓ Agility / Speed ✓ Risk-taking ✓ Fresh perspective ✓ New tech ✓ No baggage



Do more, in parallel. With minimal risk.



“There are no answers inside the building.”

- Steve Blank, author of Four Steps to the Epiphany



Better to instigate your own disruption than have it come from somewhere else.



So how can corporates and startups work together?


1. Corporate VC is on the rise

https://www.cbinsights.com/blog/corporate-venture-capital-active-2014/

1. Corporate VC is on the rise

https://www.cbinsights.com/blog/corporate-venture-capital-active-2014/

The challenge is linking an investment strategy with a company’s overall

innovation strategy.


2. Let’s get physical…



2. Let’s get physical…

The challenge is translating the collisions that happen through proximity to tangible

actions and value creation.



3. External accelerators



3. External accelerators

The challenge is making sure there’s a meaningful way to connect startups into the

core business.



“Corporations said that 67% now prefer working with startups at earlier stages, mainly ‘to explore new technologies and business models’.”

https://cdn2.hubspot.net/hubfs/1955252/SCC_2016/Startup_Corporate_Collab_2016_Report.pdf

“At an overwhelming 82%, corporations now view interactions with startups as ‘somewhat important’ to ‘very important’, and 23% indicated that these interactions were ‘mission critical’.”

4. Partnerships



“Corporations said that 67% now prefer working with startups at earlier stages, mainly ‘to explore new technologies and business models’.”

https://cdn2.hubspot.net/hubfs/1955252/SCC_2016/Startup_Corporate_Collab_2016_Report.pdf

“At an overwhelming 82%, corporations now view interactions with startups as ‘somewhat important’ to ‘very important’, and 23% indicated that these interactions were ‘mission critical’.”

The challenge is finding the right startups to partner with in a structured, scalable way.

4. Partnerships


All of these options can be valuable, but they can also be scattershot and disorganized.


CORP VC? PHYSICAL SPACES?

ACCELERATORS?PARTNERSHIPS?



5. Startup Co-Creation

DISCOVERY VALIDATION VENTURE ACCELERATION



5. Startup Co-Creation

DISCOVERY VALIDATION VENTURE ACCELERATION

• Leverages and aligns various innovation efforts (internal and external)

• Deeply connected into the corporate • A structured, disciplined, Lean approach • Portfolio-driven • Win-win for corporates and startups


Thank you!

Ben YoskovitzFounding Partner, Highline BETA http://highlinebeta.com [email protected] @byosko

http://highlinebeta.com


how to disrupt your own organization through startup innovation

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