how to design a great and effective presentation

and

effective

The following presentation feature works created either by professional presenters or amateur PowerPoint fanatics. We insist that everyone try to attempt to recreate of re-enact any activity performed during this presentation. Consequences including higher sales, larger bonuses and fast

tracking your careers.

This material is not for you if you want to remain a marginal corporate citizen.

There are 35,000 presentations happening every 10 minutes.

SO MILLSION ARE DYING RIGHT

NOW.

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Before we start, who the hell is this guy?

LET’S GO THROUGH MY RESUME, BUT DO YOU REALLY CARE?

INSTEAD, HOW ABOUT I SHOW THIS?

Today’s agenda

1. Our misconception2. The secret of being

great3. The easy 3 steps

And a bonus

Our

MisconceptionAbout presentation

New things are scary, and risky

Creativity is only for kids

Mostly, we must do what others do.

It is 2014, but 99% of

people still working in

1994.

THE SECRET…is not so secret at

all

THREE “I”sInformedImpressedInspired

MARKETING gets you informed and impressed

ART gets you inspired

MARKETER + ARTIST = GREAT PRESENTATION

Most of us can only remember

3 THINGSso PAY ATTENTION!

1st stepBe a STORYTELLER

Culture, Moral and civilization built on

STORIES.

A story has a beginning, a middle & an end.

A story has a beginning, a middle & an end.

Little Red Riding Hood got lost on her way to grandma’s house.

A story has a beginning, a middle & an end.

She was fooled into thinking that the big bad wolf is her grandma.

A story has a beginning, a middle & an end.

She was saved by the hunter and escaped the wolf’s clutches. She would never wanders alone in the woods again.

You are the STORYTELLER! You are the DIRECTOR!

2nd stepSHOW ME THE MONEY!

Arrange relationships amongst the information

Is it possible to arrange the information by dividing the space into a vertical and a horizontal axis? If yes, how you arrange the elements also has significance. Examples of sections on the vertical and horizontal axes

- Points/ detailed explanation - Definitions, abstract concepts/ concrete examples - Compare and contrast/ points to consider - Purpose/ means, points to remember - Options/ advantages, disadvantages etc.

Examples of arrangement on the vertical axis (top to bottom)- Order, importance, hierarchy, elevation etc.

Examples of arrangement on the horizontal axis (left to right)- Time, sequence, evolution, development, grade etc.

Change Info into Expressions that Can Be Read as Is

-32-

How much is your presentation worth?

Presenter:Business attire $800Laptop $800Travel expense $102hr presentation$100Total$1,710

Six Audience:Business attire $3000Leather shoes $18002 working hours$600Total$5,400

What if your slide does not cover their cost?

“You have part of my attention – you have the

minimum amount.”

Maybe create a PERSONA

TIME and ATTENTION

Because you are bringing them

VALUESNOT THE

PRODUCTS

Help them to save time?

Help them to find peace?

Help them to make more money?

3rd stepPRACTICE

PRACTICE

PRACTICE

Steve Jobs rehearses for many hours over many days. A BusinessWeek reporter who profiled Jobs wrote, “His sense of

informality comes after grueling hours of practice.”

For every presentation you need:

hours of creating the story

hours of making slides

hours of rehearsal

hours of feedback

What do we do now?

#1Look at interesting ads

#2Be a customer

#3: Try out new ideas to present

You will stand out!

Little

BONUSfor you

How to make your slides

ROCK

Tip #1what is your

MESSAGE

What is the whole point of sending a message

Tip #2keep it

SIMPLE

“Today we’re introducing a new, portable music player that weights a mere 6.5 ounces, is about the size of a sardine can, and boast voluminous capacity, long battery life, and lightning-fast transfer speeds.”

“1000 songs in your pocket.”

Tip #3stunning

IMAGES

They are fun to look at, but do they fit in your story?

“we are actors and we get paid to fake

a smile.”

Tip #4beautiful

COLORS

Stop using those templates!

Pick a color works for YOUR theme

Tip #5make them say

“YES”

Audience always have

3 typical questions

Getting to say “YES” means answering their questions

Why

What

how

Getting to say “YES” means answering their questions

Why

What

how

Why should I care about your presentation?

Getting to say “YES” means answering their questions

Why

What

how

What should I do?

Getting to say “YES” means answering their questions

Why

What

how How can you help me?

Coming soon…

How to treat different audience

Different types of presentation

Context vs. graph

Body language and speaking up

Getting people’s attention…