how to create your unique brand strategy

Amazing Marketing. Simplified.

How to Create Your Unique Brand Strategy

What is a brand made of?

Three Brand Elements

Define Your Mission

Create Your Message

Design YourVisuals

Branding Labs

Define Your Mission

Create Your Message

Design YourVisuals

Brand Element 1Mission

Define Your Brand Mission

Creating a Mission Statementwith The Golden Circle

Purpose Statement

Purpose Statement Exercise

MISSIONBRANDING LAB

Unique ValueProposition

Unique Value Proposition

Unique Value Proposition

ResonateWhat do your

customers want or need?

DifferentiateHow are you

uniquely qualified?

SubstantiateHow can youback up your

claim?

MISSIONBRANDING LAB

UVP Exercise

Features vsBenefits

FeaturesStorage for

1 GB of MP3s

Benefits1,000 songs

in your pocket

vs

Features vs Benefits Exercise

MISSIONBRANDING LAB

Mission Statement

FMG Suite

WHY (Purpose)We believe business owners deserve to focus on what they love.

HOW (UVP)We combine award winning content and remarkable technology to create an inspired automated marketing suite.

WHAT (Benefits)We love marketing so they don’t have to.

We believe business owners deserve to focus on what they love. So we combineaward winning content and remarkable technology to create an inspired automated marketing suite that takes care of theirmarketing for them.

We love marketing so you don’t have to.

FMG’s Mission Statement

WHY (Purpose)We believe everyone has the right to achieve financial freedom, enjoy comfortable retirement and pass on their estate minimizing taxes.

A Financial Advisor

HOW (UVP)Our world class team of experts provide personalized education, strategies and guidance in a supportive and responsive environment.

WHAT (Benefits)Long term financial stability, a diversified portfolio, and an orderly transition of your estate.

We believe everyone has the right to enjoy financial freedom. We help our clients achieve that by offering long term investment strategies managed by skilled advisors, tailored to individual needs. We help provide peace of mind, stability and opportunity for growth.

Your family’s future is our concern.

Advisor Mission Statement

Mission Statement Exercise

MISSIONBRANDING LAB

Brand Element 2Message

Authenticity is doing what you promise, not being who you are.

— Seth Godin, Modern Marketer

“

”

Your brand is a promise

You communicate your promise through CONTENT

Create Your Brand Message

Targeted Matters ● Address client needs/pains

● Speak to client goals

● Focus on areas of expertise

Your Targeted Matters

Tags● Drill down in your matters

● Organize your content

● Research search terms

Matters and Tags Exercise

MESSAGEBRANDING LAB

Key Words

● Building blocks of your content

● Establish your niche audience

● Crucial for SEO and PPC

Keywords Exercise

MESSAGEBRANDING LAB

Brand Element 3Design

Good design is a lot like clear thinking made visual.

— Edward Tufte

“

”

Design Your Brand Visuals

Photos andImages ● Value based images

● Active photo layout

● iPhone photography

Translating Value in Visuals

Images Illustrations Vectors Icons

Rule of Thirds

Become an iPhone Photographer

DESIGNBRANDING LAB

Design Elements ● Fonts

● Colors

● Color palette

RED Energy, Aggression, Passion

ORANGE Creativity, Pleasure, Enthusiasm

YELLOW Fun, Humor, Logic

GREEN Nature, Balance, Harmony

BLUE Peace, Calmness, Honesty

VIOLET Intuition, Imagination, Flow

Color Theory

Brand Color Palette Exercise

DESIGNBRANDING LAB

Logos ● Fonts

● Colors

● Color palette

What Makes a Great Logo?

● Convey information

● Industry appropriate

● Designed for target market

● Should lead to ROI

● Future proof

Create a Logo Exercise

DESIGNBRANDING LAB

Branding Labs

Define Your Mission

Create Your Message

Design YourVisuals

Capture your online presence and have profiles that reflect who you are and what you do.

Social Media Copywriting Package $499

Amazing Marketing. Simplified.

We love marketing so you don’t have to!