how to create branded content to achieve success across multiple platform networks

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HOW TO CREATE BRANDED CONTENT TO

ACHIEVE SUCCESS ACROSS MULTIPLE

PLATFORM NETWORKS (MPN)

LKMMR MR. NGUYỄN HỮU TRỌNGHUU

TRONGCONTENT DIRECTOR 5S ONLINE SITCOM

MINH NGOCMRS. MINH NGỌCCOO - INSPIRATO

PRESENTED BY

AGENDAMARKET TREND / OUR INSPIRATIONWHAT WE DO (CREATOR)CASES STUDIES

MARKET TREND / OUR INSPIRATION

Source: Nielsen Vietnam Cross-Platform insights 2015/2016

CONNECT WITH THE “ALWAYS-ON” VIETNAMESE CONSUMER

MORE DIGITALMORE DEVICESMORE VIEWING

MOMENTS THAT MATTER

Source: Nielsen Vietnam Cross-Platform insights 2015/2016

What are Vietnamese watching ?

Who’s #1 TV Channel in Vietnam ?

WE ARE THE NEXT BIG THING

MPN(MULTI PLATFORM NETWORK)

BRANDSCREATORS MPN

DIGITAL AUDIENCE

WHAT WE DO ?

CREATORCONTENT CREATION STUDIO

MEDIA FUND

MULTI PLATFORM DISTRIBUTION

WITH BRANDIN-VIDEO PLACEMENT & BRANDED SOLUTION

VIDEO AD NETWORK

SOCIAL MEDIA MANAGEMENT

CASE STUDY

Sitcom 5S ONLINE

Total views: 194,660,000Monthly views: 25,535,110Subscribers: 338,225

Followers: 1,297,387

CREATOR/Media Fund

MPN

Promoted on 300+

local websites

CREATOR – FOOD CONTENT

PHỐ HÀNG ĂN

Total views: 5,500,000Monthly views: 2,500,000Subscribers : 9,560

Followers: 453,000

MPN

Promoted on 300+

local websites

THINK YOUR BRAND ISN’T SUITABLE FOR CONTENT MARKETING…INSPIRATO CAN CHANGE THAT!

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