how to create branded content to achieve success across multiple platform networks

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HOW TO CREATE BRANDED CONTENT TO ACHIEVE SUCCESS ACROSS MULTIPLE PLATFORM NETWORKS (MPN)

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Post on 14-Feb-2017

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Page 1: How to Create Branded Content to Achieve Success Across Multiple Platform Networks

HOW TO CREATE BRANDED CONTENT TO

ACHIEVE SUCCESS ACROSS MULTIPLE

PLATFORM NETWORKS (MPN)

Page 2: How to Create Branded Content to Achieve Success Across Multiple Platform Networks

LKMMR MR. NGUYỄN HỮU TRỌNGHUU

TRONGCONTENT DIRECTOR 5S ONLINE SITCOM

MINH NGOCMRS. MINH NGỌCCOO - INSPIRATO

PRESENTED BY

Page 3: How to Create Branded Content to Achieve Success Across Multiple Platform Networks

AGENDAMARKET TREND / OUR INSPIRATIONWHAT WE DO (CREATOR)CASES STUDIES

Page 4: How to Create Branded Content to Achieve Success Across Multiple Platform Networks

MARKET TREND / OUR INSPIRATION

Source: Nielsen Vietnam Cross-Platform insights 2015/2016

CONNECT WITH THE “ALWAYS-ON” VIETNAMESE CONSUMER

MORE DIGITALMORE DEVICESMORE VIEWING

MOMENTS THAT MATTER

Page 5: How to Create Branded Content to Achieve Success Across Multiple Platform Networks

Source: Nielsen Vietnam Cross-Platform insights 2015/2016

What are Vietnamese watching ?

Page 6: How to Create Branded Content to Achieve Success Across Multiple Platform Networks

Who’s #1 TV Channel in Vietnam ?

Page 7: How to Create Branded Content to Achieve Success Across Multiple Platform Networks

WE ARE THE NEXT BIG THING

MPN(MULTI PLATFORM NETWORK)

BRANDSCREATORS MPN

DIGITAL AUDIENCE

Page 8: How to Create Branded Content to Achieve Success Across Multiple Platform Networks

WHAT WE DO ?

Page 9: How to Create Branded Content to Achieve Success Across Multiple Platform Networks

CREATORCONTENT CREATION STUDIO

MEDIA FUND

MULTI PLATFORM DISTRIBUTION

WITH BRANDIN-VIDEO PLACEMENT & BRANDED SOLUTION

VIDEO AD NETWORK

SOCIAL MEDIA MANAGEMENT

Page 10: How to Create Branded Content to Achieve Success Across Multiple Platform Networks

CASE STUDY

Page 11: How to Create Branded Content to Achieve Success Across Multiple Platform Networks

Sitcom 5S ONLINE

Total views: 194,660,000Monthly views: 25,535,110Subscribers: 338,225

Followers: 1,297,387

CREATOR/Media Fund

MPN

Promoted on 300+

local websites

Page 12: How to Create Branded Content to Achieve Success Across Multiple Platform Networks

CREATOR – FOOD CONTENT

PHỐ HÀNG ĂN

Total views: 5,500,000Monthly views: 2,500,000Subscribers : 9,560

Followers: 453,000

MPN

Promoted on 300+

local websites

Page 13: How to Create Branded Content to Achieve Success Across Multiple Platform Networks

THINK YOUR BRAND ISN’T SUITABLE FOR CONTENT MARKETING…INSPIRATO CAN CHANGE THAT!