how to create branded content to achieve success across multiple platform networks
TRANSCRIPT
HOW TO CREATE BRANDED CONTENT TO
ACHIEVE SUCCESS ACROSS MULTIPLE
PLATFORM NETWORKS (MPN)
LKMMR MR. NGUYỄN HỮU TRỌNGHUU
TRONGCONTENT DIRECTOR 5S ONLINE SITCOM
MINH NGOCMRS. MINH NGỌCCOO - INSPIRATO
PRESENTED BY
AGENDAMARKET TREND / OUR INSPIRATIONWHAT WE DO (CREATOR)CASES STUDIES
MARKET TREND / OUR INSPIRATION
Source: Nielsen Vietnam Cross-Platform insights 2015/2016
CONNECT WITH THE “ALWAYS-ON” VIETNAMESE CONSUMER
MORE DIGITALMORE DEVICESMORE VIEWING
MOMENTS THAT MATTER
Source: Nielsen Vietnam Cross-Platform insights 2015/2016
What are Vietnamese watching ?
Who’s #1 TV Channel in Vietnam ?
WE ARE THE NEXT BIG THING
MPN(MULTI PLATFORM NETWORK)
BRANDSCREATORS MPN
DIGITAL AUDIENCE
WHAT WE DO ?
CREATORCONTENT CREATION STUDIO
MEDIA FUND
MULTI PLATFORM DISTRIBUTION
WITH BRANDIN-VIDEO PLACEMENT & BRANDED SOLUTION
VIDEO AD NETWORK
SOCIAL MEDIA MANAGEMENT
CASE STUDY
Sitcom 5S ONLINE
Total views: 194,660,000Monthly views: 25,535,110Subscribers: 338,225
Followers: 1,297,387
CREATOR/Media Fund
MPN
Promoted on 300+
local websites
CREATOR – FOOD CONTENT
PHỐ HÀNG ĂN
Total views: 5,500,000Monthly views: 2,500,000Subscribers : 9,560
Followers: 453,000
MPN
Promoted on 300+
local websites
THINK YOUR BRAND ISN’T SUITABLE FOR CONTENT MARKETING…INSPIRATO CAN CHANGE THAT!