how to create awesome content for your corporate social media posts
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How to come up with fabulous
content ideas for your
corporate social media
August 2014
Author: Gay Flashman
www.thisisformative.com
Insight& knowledge from your key people
Your people are your greatest asset.
That’s as much the case when you
are looking for great stories, as it is
when you’re creating your
organisation. Rotate your requests
for blogs and content around your divisions to ensure you get fresh,
ongoing content. http://xerox.bz/Vc1by4
Staff – activities, knowledge, behaviour, experience
https://www.facebook.com/exprogroup
There’s nothing like asking your team to
give you insights, thoughts and
suggestions for blog content. It may be
a hobby or parallel skill – at energy and
utilities company Expro one of its staff is
also a Commonwealth Games pole
vaulter.
Ceremonies, events & experiences
Internal events such as presentations, mini-
conferences, guest appearances, awards
ceremonies and such like are all great
content to populate your blog and social
media sites. This is an obvious way to
deliver a clear message about your organisation and how it works, what
makes it tick and what kind of people
thrive there.
https://www.linkedin.com/company/freshfields?trk=tyah
Ceremonies, events & experiences
https://www.flickr.com/photos/49263605@N05
Parties and internal events
Most organisations are keen to
demonstrate just what a fun and
stimulating environment their company
offers to potential new recruits and
current staff. What better way than
uploading great images and photos
from your internal events? Take a look
at DLA Piper’s Flickr stream – it almost
makes me want to become a lawyer!
http://www.blogs.marriott.com
History, Personality or Family : within Business
If you want to understand what makes Bill
Mariott tick, read the hotel chain statesman’s
blog - not only is it a great read, with some
honest stories about the people in the Marriott
chain, it also gives a real insight into this family
organisation. I’m not sure if Bill Marriott writes
every word, but his ‘tone of voice’ and
character is woven through every piece.
http://www.bechtel.com/6213.html
Process and Product
Ever wondered how a major rail project is
delivered? Many clients, customers and
stakeholders love to take a look behind the
scenes. It’s a way to share your message to
a broader group, and to the world at large.
If you have multiple markets to serve,
consider re-voicing video content or
translating social media content for other
marketplaces.
http://www.xero.com/blog/2014/08/afternoon-prime-minister/
Corporate News Events
If something happens at your organisation
you build PR around it – and using social
media channels to amplify that message is a
no-brainer. Xero is an online accounting tool.
Recently the company had a visit from the
New Zealand PM (the company is based in
NZ)and they posted on their blog and across
social platforms about the news.
www.facebook.com/amnestyuk
Broader news events
Charities are great at using news events to
leverage their own profiles. General news
posts can be controversial because they
appeal to people’s passions and concerns.
For companies and organisations it's
possible to take ongoing, less controversial
news events - extreme weather,
anniversaries etc - and build content from
these 'jumping-off points'.
FORMATIVESocial Media for Business
Strategy
Outsourcing
Training
Contact: office@thisisformative.com
Website: www.thisisformative.com
Tel: +44 20 8133 8846http://www.pinterest.com/thisisformative/
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