How to Create Awesome Google Analytics Dashboards & Reports

Download How to Create Awesome Google Analytics Dashboards & Reports

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  • MARCH 5, 2015

    HOW TO CREATE AWESOME GOOGLE ANALYTICS DASHBOARDS & REPORTS

    Jenny Halasz

    President, JLH Marketing

    @ JennyHalasz

  • searchmarketingexpo.com

    @JennyHalasz #SMX #32D

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    @JennyHalasz #SMX #32D

    http://bit.ly/GADashSMX15

    To use: 1. Login to GA 2. Paste in the browser 3. Select the account to apply it to

    TODAYS MOST USEFUL LINK

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    @JennyHalasz #SMX #32D

    Customizable Applicable to any GA Segment Set up auto-email Printable reports Impress your boss You only set it up once FREE

    PROS OF GA DASHBOARDS

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    Not user friendly Relies on you to know what you need Requires you to set up segments Only holds 12 widgets per dashboard Cant filter by Metric values

    but its free, so what do you expect?

    CONS OF GA DASHBOARDS

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    How Did People Get to

    Your Site?

    What Did They Do While They

    Were There?

    How and Why Did They Leave?

    WHERE TO START?

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    How Did People Get Here?

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    @JennyHalasz #SMX #32D

    What Did They Do?

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    Why Did They Leave?

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    Edit the Title, instead of Pages/Session

    Choose a Layout

    Even Customize Your URL!

    Add Filters

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    CHANGING DISPLAY OPTIONS

    Choose different Dimensions or Metrics

    Change row display

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    USING FILTERS - SIMPLE

    Only show or Dont show

    Selection criteria

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    USING FILTERS - REGEX

    Selection criteria

    Use | to separate items creates OR Use .* as a wildcard .*/category means match anything before /category category/.* means match anything that comes after category

    Test your expressions on the actual report

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    OTHER FUN THINGS

    Set up once, daily, weekly, monthly, or quarterly

    Email to anyone

    Share with everyone on the account

    Export a PDF

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    @JennyHalasz #SMX #32D

    CUSTOM REPORTS

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    @JennyHalasz #SMX #32D

    Ask questions to determine importance: Which things do we want to know? What parts of the site are important? How can we use these as part of our strategy? When does our traffic arrive? Where can we improve? Who is visiting our site?

    CUSTOM REPORTS

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    CUSTOM REPORTS

    Metrics: Things you want to measure

    Dimensions: Containers you want to use

    Filters: Things to include or not include

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    @JennyHalasz #SMX #32D

    CUSTOM REPORTS

    Metrics: Things you want to measure

    Dimensions: Containers you want to use

    Filters: Things to include or not include

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    @JennyHalasz #SMX #32D

    Solidify/Contradict a hypothesis Predict a problem Ensure mistakes are caught Open a new horizon Maintain status quo Teach us about behavior and so much more!

    THINGS DATA CAN DO

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    @JennyHalasz #SMX #32D

    Data is just data. Analysis leads to insight.

    That useful link again:

    http://bit.ly/GADashSMX15

    REMEMBER:

  • searchmarketingexpo.com

    @JennyHalasz #SMX #32D