How to Create Awesome Google Analytics Dashboards & Reports

Download How to Create Awesome Google Analytics Dashboards & Reports

Post on 14-Jul-2015

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<ul><li><p>MARCH 5, 2015 </p><p>HOW TO CREATE AWESOME GOOGLE ANALYTICS DASHBOARDS &amp; REPORTS </p><p>Jenny Halasz </p><p>President, JLH Marketing </p><p>@ JennyHalasz </p></li><li><p> searchmarketingexpo.com </p><p>@JennyHalasz #SMX #32D </p></li><li><p> searchmarketingexpo.com </p><p>@JennyHalasz #SMX #32D </p><p> http://bit.ly/GADashSMX15 </p><p>To use: 1. Login to GA 2. Paste in the browser 3. Select the account to apply it to </p><p>TODAYS MOST USEFUL LINK </p></li><li><p> searchmarketingexpo.com </p><p>@JennyHalasz #SMX #32D </p><p> Customizable Applicable to any GA Segment Set up auto-email Printable reports Impress your boss You only set it up once FREE </p><p>PROS OF GA DASHBOARDS </p></li><li><p> searchmarketingexpo.com </p><p>@JennyHalasz #SMX #32D </p><p> Not user friendly Relies on you to know what you need Requires you to set up segments Only holds 12 widgets per dashboard Cant filter by Metric values </p><p> but its free, so what do you expect? </p><p>CONS OF GA DASHBOARDS </p></li><li><p> searchmarketingexpo.com </p><p>@JennyHalasz #SMX #32D </p></li><li><p> searchmarketingexpo.com </p><p>@JennyHalasz #SMX #32D </p><p>How Did People Get to </p><p>Your Site? </p><p>What Did They Do While They </p><p>Were There? </p><p>How and Why Did They Leave? </p><p>WHERE TO START? </p></li><li><p> searchmarketingexpo.com </p><p>@JennyHalasz #SMX #32D </p><p>How Did People Get Here? </p></li><li><p> searchmarketingexpo.com </p><p>@JennyHalasz #SMX #32D </p><p>What Did They Do? </p></li><li><p> searchmarketingexpo.com </p><p>@JennyHalasz #SMX #32D </p><p>Why Did They Leave? </p></li><li><p> searchmarketingexpo.com </p><p>@JennyHalasz #SMX #32D </p><p>Edit the Title, instead of Pages/Session </p><p>Choose a Layout </p><p>Even Customize Your URL! </p><p>Add Filters </p></li><li><p> searchmarketingexpo.com </p><p>@JennyHalasz #SMX #32D </p><p>CHANGING DISPLAY OPTIONS </p><p>Choose different Dimensions or Metrics </p><p>Change row display </p></li><li><p> searchmarketingexpo.com </p><p>@JennyHalasz #SMX #32D </p><p>USING FILTERS - SIMPLE </p><p>Only show or Dont show </p><p>Selection criteria </p></li><li><p> searchmarketingexpo.com </p><p>@JennyHalasz #SMX #32D </p><p>USING FILTERS - REGEX </p><p>Selection criteria </p><p> Use | to separate items creates OR Use .* as a wildcard .*/category means match anything before /category category/.* means match anything that comes after category </p><p> Test your expressions on the actual report </p></li><li><p> searchmarketingexpo.com </p><p>@JennyHalasz #SMX #32D </p><p>OTHER FUN THINGS </p><p>Set up once, daily, weekly, monthly, or quarterly </p><p>Email to anyone </p><p>Share with everyone on the account </p><p>Export a PDF </p></li><li><p> searchmarketingexpo.com </p><p>@JennyHalasz #SMX #32D </p><p>CUSTOM REPORTS </p></li><li><p> searchmarketingexpo.com </p><p>@JennyHalasz #SMX #32D </p><p>Ask questions to determine importance: Which things do we want to know? What parts of the site are important? How can we use these as part of our strategy? When does our traffic arrive? Where can we improve? Who is visiting our site? </p><p>CUSTOM REPORTS </p></li><li><p> searchmarketingexpo.com </p><p>@JennyHalasz #SMX #32D </p><p>CUSTOM REPORTS </p><p>Metrics: Things you want to measure </p><p>Dimensions: Containers you want to use </p><p>Filters: Things to include or not include </p></li><li><p> searchmarketingexpo.com </p><p>@JennyHalasz #SMX #32D </p><p>CUSTOM REPORTS </p><p>Metrics: Things you want to measure </p><p>Dimensions: Containers you want to use </p><p>Filters: Things to include or not include </p></li><li><p> searchmarketingexpo.com </p><p>@JennyHalasz #SMX #32D </p><p> Solidify/Contradict a hypothesis Predict a problem Ensure mistakes are caught Open a new horizon Maintain status quo Teach us about behavior and so much more! </p><p>THINGS DATA CAN DO </p></li><li><p> searchmarketingexpo.com </p><p>@JennyHalasz #SMX #32D </p><p>Data is just data. Analysis leads to insight. </p><p> That useful link again: </p><p>http://bit.ly/GADashSMX15 </p><p>REMEMBER: </p></li><li><p> searchmarketingexpo.com </p><p>@JennyHalasz #SMX #32D </p></li></ul>