how to communicate with millennials

HOW TO COMMUNICATE WITH MILLENNIALS A SPECIAL NOTE TO GEN-X’RS… & MARKETERS

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Communicating with a Millennial is the same as Marketing to a Millennial — be

interesting and be quick about it.

A SPECIAL NOTE TO GEN-X’RS… & MARKETERS

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Type Shorter Sentences

And speak faster.

Millennials are bred to switch their focus instantly.

They will stop paying attention to you if you take too long to get to the point.

BALIND SIEBER / BACKSTORY

Give Them Control

They’re not a captive audience.

Millennials self-select their experiences and engage with media when they want to.

They’re in full control of their time and attention.

A SPECIAL NOTE TO GEN-X’RS… & MARKETERS

Your Words are Content

You’re competing with their social graph that’s available to them at all times.

To truly connect, you need to cut through the noise with some really compelling content.

BALIND SIEBER / BACKSTORY

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The quickest way to connect with millennials is to start posting on social

media with the intention of getting Liked or Shared.

YOU’RE WELCOME, DAD. ;)

Marketing