how to communicate with millennials
TRANSCRIPT
HOW TO COMMUNICATE WITH MILLENNIALS A SPECIAL NOTE TO GEN-X’RS… & MARKETERS
VIEW ORIGINAL ARTICLE: ON MEDIUM.COM 2
Communicating with a Millennial is the same as Marketing to a Millennial — be
interesting and be quick about it.
A SPECIAL NOTE TO GEN-X’RS… & MARKETERS
VIEW ORIGINAL ARTICLE: ON MEDIUM.COM
Type Shorter Sentences
And speak faster.
Millennials are bred to switch their focus instantly.
They will stop paying attention to you if you take too long to get to the point.
3
BALIND SIEBER / BACKSTORY
HOW TO COMMUNICATE WITH MILLENNIALS A SPECIAL NOTE TO GEN-X’RS… & MARKETERS
VIEW ORIGINAL ARTICLE: ON MEDIUM.COM
Give Them Control
They’re not a captive audience.
Millennials self-select their experiences and engage with media when they want to.
They’re in full control of their time and attention.
4
A SPECIAL NOTE TO GEN-X’RS… & MARKETERS
VIEW ORIGINAL ARTICLE: ON MEDIUM.COM
Your Words are Content
You’re competing with their social graph that’s available to them at all times.
To truly connect, you need to cut through the noise with some really compelling content.
5
BALIND SIEBER / BACKSTORY
HOW TO COMMUNICATE WITH MILLENNIALS A SPECIAL NOTE TO GEN-X’RS… & MARKETERS
VIEW ORIGINAL ARTICLE: ON MEDIUM.COM 6
The quickest way to connect with millennials is to start posting on social
media with the intention of getting Liked or Shared.
