how to build an online business that’s cash flow positive

How  to  Build  an  Online  Business  that’s  Cash  Flow  Posi5ve  

Jane8e  Toral  h8p://digitalfilipino.com  

Twi8er:  @digitalfilipino  

Twi8er:  @digitalfilipino  

Wri5ng  since  1995:  • PC  World  Philippines  • The  Web  • Link  • Philippine  Daily  Inquirer  • Manila  Bulle5n  • Philippine  Star  • Philippine  IT  Update  • World  Execu5ve  Digest  • E-­‐Business  Asia  • Internet.com  • Manila  Times  • Sunstar  Cebu  • Interaksyon  

My  first  ar5cle  –  September  1995  

Earning  poten5al?  

Twi8er:  @digitalfilipino  

Ar5cle  wri5ng  earning  poten5al  

•  More  wri5ng  gigs  •  Interna5onal  travel  – Malaysia,  US  

•  Consul5ng  •  Speaking  engagement  

Twi8er:  @digitalfilipino  

Earning  poten,al?  Twi8er:  @digitalfilipino  

Website  earning  poten5al  

•  Community  building  

•  Re-­‐publishing  •  Adver5sing  

–  Google  Adwords  •  Interna5onal  travel  

–  US,  Spain  

•  Ex-­‐Deal  – Web  host  – Web  development  

–  Event  exposure  •  Consul5ng  

Twi8er:  @digitalfilipino  

Published  4  (PRINTED  Edi5on)  books:  • DigitalFilipino:  An  E-­‐Commerce  Guide  for  the  eFilipino  (2000)  • DigitalFilipino  E-­‐Commerce  Workshop  E-­‐Book  (2004)  • Philippine  Internet  Review:  10  years  of  Internet  History  (2004)  • Blogging  from  Home  (2008)  

(To  be  released  -­‐  2013):  • 2  to  4  books  

Earning  poten,al?  

Twi8er:  @digitalfilipino  

Book  earning  poten5al  

•  Book  sales  •  Speaking  engagements  

•  Consul5ng  •  Authority  asser5on  

Twi8er:  @digitalfilipino  

Earning  poten,al?  

Twi8er:  @digitalfilipino  

Research  earning  poten5al  

•  Research  sales  •  Research  sponsorship  •  Research  projects  •  Interna5onal  travel  – APEC,  WTO,  UNCTAD,  UNESCAP  –  Switzerland,  Malaysia,  Korea,  Taiwan,  China,  Nepal,  Mexico,  Thailand,  Singapore  

•  Consul5ng  •  Speaking  engagement  

Twi8er:  @digitalfilipino  

Earning  poten,al?  Twi8er:  @digitalfilipino  

Membership  earning  poten5al  

•  Club  membership  fees  – One  5me  

– Repeat  /  renewal  – Upsell  (upgrade  to  SME  /  Corporate)  – Cross  sell  (sponsorship,  consul5ng)  

•  Referrals  •  Friendship  •  Alliances  

Twi8er:  @digitalfilipino  

Twi8er:  @digitalfilipino  Earning  poten,al?  

Blogger  earning  poten5al  

•  Paid  post  •  Adver5sing  •  Event  invites  •  Special  freebie  deals  – Gadgets,  venues,  accommoda5on,  events  

Twi8er:  @digitalfilipino  

Twi8er:  @digitalfilipino  

Earning  poten,al?  

Professional  blogger,  blog  marke5ng  and  adver5sing  earning  poten5al  

•  Long  tail  -­‐  paid  post  •  Adver5sing  in  bulk  •  Event  coordina5on  •  Manage  social  media  campaigns  

•  Manage  search  engine  marke5ng  campaigns  

•  Special  freebie  deals  – Gadgets,  venues,  accommoda5on,  events,  fitness  programs  

Transform  yourself  to  become  a  digital  influencer.  

The  best  way  to  predict  the  future  is  to  invent  it.  

-­‐  Abraham  Lincoln  

(New  inspira5on  found  last  August  to  September  2011.)  

Keep  innova,ng.  

Result  of  IVLP  trip.  

Join:  E-­‐Commerce  Boot  Camp  h8p://digitalfilipino.com/ecom/  

Join:  Digital  Influencer  Boot  Camp  h8p://influencerbootcamp.digitalfilipino.com  

h8p://slideshare.net/jane8etoral   Let’s  chat  at  h8p://twi8er.com/digitalfilipino