"how to build a community around your startup" - bram kanstein - how to web 2015

How to build a community around your startup.

BRAMKANSTEIN

80’s Kid90’s Internet Explorer

BRAMKANSTEIN

Community ManagerThe best new products, every day.

BRAMKANSTEIN

CreatorA curated directory of 400 resources 

and tools to help you build your Startup.

BRAMKANSTEIN

Are you building a product right now?The best time to find and gather an early community is

YESTERDAY

Nobody cares you are building a product.

BRAMKANSTEIN

‣ Betalist.com‣ StartupLi.st ‣ Facebook groups‣ SubReddits‣ Niche forums‣ Niche newsletters

FINDING PEOPLE THAT COULD CARE

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Do things that don’t scale.

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@bramk

During the first 18 months of Product HuntI was the #2 influencer on the entire site.

INFLUENCER

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#1 HUNTS

‣ Huge traffic spikes‣ A lot of feedback‣ More (news) coverage‣ New users/customers‣ Interested investors

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This made me want to build something

myself! BRAMKANSTEIN

But what?

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A curated directory of resources and tools to help you build your

Startup.BRAMKANSTEIN

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USING MY EARLY COMMUNITY

‣ 600 e-mail subscribers‣ Give and ask‣ Two e-mails ⌲ 80 replies

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HACK YOUR WAY TO OTHER PEOPLE

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3, 2,1…

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LAUNCH STRATEGY

‣ Product Hunt‣ Early community via e-mail‣ /r/entrepreneur‣ Targeted Facebook groups‣ Personal e-mails‣ tips@bigtechblog.com

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AFTER 48 HOURS

‣ 35K unique visitors‣ 230K pageviews ‣ 680+ Twitter mentions‣ 1400+ social shares ‣ 524 Likes / 729 Followers‣ 1140 new newsletter subscribers‣ 250+ emails

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KEY TAKEAWAYS

‣ Find an early community‣ Build in public‣ Make it personal‣ Have a systematic approach‣ Show humility

BRAMKANSTEIN

“Make people careby letting them join

your adventure.”BRAMKANSTEIN

BRAMKANSTEIN@GMAIL.COMBRAMK.NL/DIGEST

@bramk