thursday bram
TRANSCRIPT
Building a Great Blog with Voices Other than Your Own
Thursday Bram
Why shouldn’t you write for your
own blog?
How can other people help?
Why me?
Guest posters, freelancers, and partners, oh my!
Other types of content
Choosing a new contributor
The question of voice
Style can be taught
The necessity of an editorial process
Where to find writers
Submission guidelines save sanity
The never-ending pitch cycle
Choosing a long-term contributor
Set expectations and rewards
Do you need a contract?*
*I’m not a lawyer.
Plan an editorial calendar
What constitutes a finished post
Expectations beyond publication
A crash course in copyright law*
*I’m still not a lawyer.
The publisher’s master course
Regular editorial meetings are magic
An editor makes a world of difference
Batch processing saves effort
Work as far in advance as
you can afford to
Good content is expensive
What else can you do with your content?
Always remember,
it’s your blog
Questions?