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© 2012 Declan O’Connell. All Rights Reserved Worldwide. Contents may not be shared or
transmitted in any form. If you breach this copyright you could face legal proceedings.
1
Sequence Multiplier Maestro
By Declan O’Connell
© 2012 Declan O’Connell. All Rights Reserved Worldwide. Contents may not be shared or
transmitted in any form. If you breach this copyright you could face legal proceedings.
2
Contents:
Chapter 1 – About Me
Chapter 2 – Introduction
Chapter 3 – Overview
Chapter 4 – The Systems
1. Win Bets
2. Dutch Bets
3. Place Bets
Chapter 5 – The Betting Bank
Chapter 6 – Staking Ratios
Chapter 7 – Betting Shows
Chapter 8 – Record Keeping
Chapter 9 – Winning Money
Chapter 10 – Staking Plan
Chapter 11 – The Inner Game (Winning)
© 2012 Declan O’Connell. All Rights Reserved Worldwide. Contents may not be shared or
transmitted in any form. If you breach this copyright you could face legal proceedings.
3
Congratulations!
Congratulations on a very sound investment and welcome to
Sequence Multiplier.
You now have access to daily updates and our consistent runs
of winning tips average a 94% win rate.
Let me begin by explaining to you how this all came about so
that it’s now possible for you to be a part of this amazing
behind the scenes “win phenomenon”.
I’ll begin by telling you how I came to be “in the know”.
Enjoy!
Declan O’Connell
© 2012 Declan O’Connell. All Rights Reserved Worldwide. Contents may not be shared or
transmitted in any form. If you breach this copyright you could face legal proceedings.
4
VERY IMPORTANT PLEASE READ
Welcome to my inner circle…
You are one of the few fast movers who made a very wise
decision by upgrading to Sequence Multiplier Maestro…
To get the most from this incredible opportunity please drop
me an email, to my personal inbox, saying “Hi” to:
sequencemultiplier@gmail.com
Make sure you use your best email as I will be using this to
keep you updated with my best tips…
I look forward to hearing from you and making some serious
money…
Cheers
Declan
© 2012 Declan O’Connell. All Rights Reserved Worldwide. Contents may not be shared or
transmitted in any form. If you breach this copyright you could face legal proceedings.
5
1. About Me: Let me tell you how I came
to be 'in the know'.
A friend of mine from university some 12 years back, dropped
out of his course and then turned his life around by being
successful at backing horses.
Everybody in the circle of friends at the time thought he was
crazy to 'drop out'. I was the only one who kept in touch with
him and a year later we finally met up.
What he told me, was explosive!
The reason he left university was to go full time on betting. He
had been backing horses successfully and was either
travelling to race meetings or simply working from home with
his laptop and placing bets.
His new 'circle of friends' comprised experienced betting
professionals both old school and new school and he had got
in with them as a kind of 'enthusiastic apprentice'.
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transmitted in any form. If you breach this copyright you could face legal proceedings.
6
Spanning an entire Flat Racing season and half of a National
Hunt season up to the Christmas of that year, he had been
consistently working a suite of simple, yet effective 'systems'
that gelled into a methodology.
Most importantly, he was earning more than any of us and
pulling in over £100k each year, while living a dream lifestyle.
If required, they could be worked within minutes from daily
'newspapers'. These 'systems' comprised the very same basic
tenets of success as were being effectively employed by his
rich, new betting friends.
Essentially, my job is to not only market what he does and has
learned, but enable him to keep his anonymity, while offering
clients a privileged access to his own selections on a daily
basis.
Each one of this group of killer strategies comprise the fruits
of an 'in depth' and 'exclusive' access to a range of successful
horse race investors.
© 2012 Declan O’Connell. All Rights Reserved Worldwide. Contents may not be shared or
transmitted in any form. If you breach this copyright you could face legal proceedings.
7
Many years of time, money and effort were spent building
relationships with this 'elite' group of money men and their
freely given and numerous insights comprise the most critical
addition to a bettors armoury this year.
You will be able to use 'complete and advanced' strategies,
enabling you to easily identify the days 'strongest bets' and
produce the maximum gain, for the minimum effort in minutes.
One thing that I was astonished to learn from him, was
something that many of us has experienced, he said: 'have you
ever had an inkling that such a horse was going to win and not
actually bet on it, Then found that it had won or placed?'
He was right, I certainly had that experience and I know other
people had it too. Well, now the secret alchemy behind this
phenomenon is going to be revealed and every client of this
service should be able to 'tap into' their intuition, aligned with
proven successful horse and race selection techniques.
For those that need 'results fast' and have no time for study -
there will be a 'tipping service' that enables them to build their
bank and work to either quitting the day job or building a
substantial second income.
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transmitted in any form. If you breach this copyright you could face legal proceedings.
8
Then they can study the 'deeper levels' and feasibly, they can
start their own business as a 'tipping service' should they so
choose.
10 years were spent working race courses in the UK, moving in
exclusive and hidden social circles, while networking the
characters that were walking away with wads of hard cash
from the bookmakers and exchanges and finding out how they
did it.
This product and service is the fruit of that 10 year labour, and
can be employed to help people live a Rolls Royce lifestyle for
themselves.
You can now look forward to a profitable association with a
professional who knows the game and who can point you in
the direction of consistent profits as the racing seasons
progress.
If you have taken advantage of the 'named selection' service, I
will even be providing you with daily selections of what to bet
on and where.
© 2012 Declan O’Connell. All Rights Reserved Worldwide. Contents may not be shared or
transmitted in any form. If you breach this copyright you could face legal proceedings.
9
My decision was not to put a lot of 'filler' in this document,
there can't be much information about horse racing, betting
and 'bets' that you haven't seen already and which doesn't
appear in every other publication on the internet.
With a little bit of free research you can find out everything you
want to know about 'odds', 'betting exchanges', 'race courses'
and 'bets'.
This service is about bets that actually make
a profit and how you can find those bets.
In addition, these money spinning bets are
going to be provided to you each day.
Sequence Multiplier.com is about four simple things:
1. Identifying the strongest bets of the day
2. How to bet on them
3. Receiving these named selections via email
4. Taking advantage of my 'mentor' service, if you need it.
© 2012 Declan O’Connell. All Rights Reserved Worldwide. Contents may not be shared or
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10
2. Introduction
Consider the information contained herein an education which
will equip you with the ability to interpret horse race betting
markets at any time, at any place and apply professional
staking and betting procedures in a balanced way.
The race and horse selection methods are clear cut, but the
staking recommendations are guidelines which can be altered
to fit your own betting style – low risk or high risk.
To make a sustainable income backing horses to win is a
worthwhile ambition. It can be done, and that is the point of
your association with this service.
What is on offer here, is not a ‘get rich quick’ scheme; it is a
‘get rich systematically scheme’. To get richer you need to
learn what is being shown to you, expand your understanding
of the game and gather some starting capital.
Most importantly you need to develop the right attitude. If you
build your knowledge and experience by gaining mastery of
the concepts and methodology provided within this document,
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11
you will begin to see horse racing in a new light. It is a
fascinating and exciting area of study and enjoyment; an
unrivalled mixture of art, science, maths, empirical knowledge,
judgement and intuition.
The not so good news is that mistakes can be costly and easy
to make when you first start out. The good news is that I made
the mistakes early on, but I learnt from them and I am now
going to pass on to you the knowledge that will enable you to
achieve sustainable income targets, while bypassing the
minefields.
You won’t need expertise in ‘form study’ to make this work,
though I certainly recommend you make it your business to
learn this aspect of the game.
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12
3. Overview
Betting is a major growth industry. Every day, millions of
pounds are staked on the outcome of sporting events and
horse racing is at the centre of this phenomenon. Very few
people make it pay, despite the fact that bookmakers pay out
around 80p for every £1 they make.
Bookmakers are able to operate because overall they know
that enough people are going to lose through haphazard
judgement or no discernible judgement at all, to enable them to
pay out any winners and still make a profit.
For every pound wagered 20 pence goes to cover bookmaker’s
tax and profits, which leaves 80 pence to share out between
the winners.
Most of the 80 pence left goes back in further wagers and
again 20 pence comes off, before once more being shared out.
In addition, they make what is called an ‘over round’ book on
every market (more details later).
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13
If you can begin to develop your understanding of some of
these basics you can ensure you are operating in a smarter
and more thought out manner than the majority. If you are
doing that, you have every chance of being among the minority
of winners.
Making money in horse racing or any wagering requires more
than a reliable selection method. It also requires a certain
attitude and a willingness to approach your betting in a
businesslike manner.
To do this, you need to be systematic in your efforts and
methodical in your approach – just like any wise investor.
What is being shown here is a methodical approach that will
help you to win and it needs you to provide a systematic effort
in applying what you learn.
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14
4. The Systems
David told me that he learned to use three types of bet and
each bet had a number of strategies to employ in arriving at a
selection at a final selection.
• Win Bets
• Dutch Bets
• Place Bets
Winning With Win Bets
These bets provide the bookmaker with most of his profits, so
first we have to accept that this is the most difficult area to get
right and the job is to move our overall strike rate into the area
of 55-70%.
To achieve that strike rate the selection process has to be
sound and the betting has to be approached systematically. In
addition, you will need to get used to working with a racing
paper and The Racing Post is recommended for this job,
though The Daily Mail has excellent racing coverage but not
nearly so much in depth information.
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15
Sequence Multiplier 'Maestro'
Our 'win' bets need to be in the price range of 1.5 ( 1/2 )
up to 4.5 ( 7/2 ) and clear favourite in the betting, with the next
horse in the betting a minimum of 1.75 points away.
For example, if a favourite is Evens in the betting, we would
want to see the second favourite with odds of 11/4 minimum. If
the gap is bigger then so much the better.
The type of races that we select is important to the results we
get, David recommends avoiding where possible the following:
• Classic Races
• Novice Handicap Hurdles
• Selling Races
• Races that return a winning favourite less than 35% of the
time…
Nb. For Handicap Hurdles 3 miles or over, only consider
Course & Distance winners.
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16
Fig. 1
If we look at Finlay in the above example we can see it has
forecast odds of 15/8 and the next horse, Apache Blue is
forecast at 4/1. That is a gap of over 2pts and acceptable.
Next we check whether Finlay is Top Rated by the Racing Post
and on the right hand side you can see the letters RPR and you
can also see Finlay is rated at 119, which is the highest in the
race.
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17
The number of runners is important and the bigger the field,
the more 'raw chance' is against you and you should avoid
races with fields bigger than 12 runners.
If you are looking at an 'all weather' meeting for Kempton,
Southwell, Wolverhampton or Lingfield, avoid runners that do
not have proven form at the course itself and this will be noted
by a 'C' next to the horses name.
Avoid selecting horses that have not won at the distance, look
again at the race card above and you can see that Finlay has a
'D' after it's name and this denotes that the selection has
already 'won at the distance'.
So, having gone through the races of the day and made of note
of the clear favourites that fit the criteria outlined above, and
checked the race card to see if the horse is Top Rated ( in the
newspaper…
This is denoted by a black circle around it's rating number on
the individual race card for the meeting ), we are ready to move
to the next stage.
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18
To recap, what we are looking for at this stage is for our horse
to be Top Rated as the best in the race, and preferably by a
clear margin, as well as being clear favourite in the betting and
to be a Distance winner in a race of 12 or less runners.
Next go to the Selection Box for the race card which gives
you a complete list of all the national tipsters in the UK, what
we are looking for here is a minimum of 6 tipsters give the top
rated horse as the selection.
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19
Fig. 2
Look at the Selection Box for Finlay, we can clearly see that 7
of the national tipsters have selected this horse. By the way
David has pointed out that all four of the Racing Post form
analysts have also selected Finlay; that is, RP Ratings,
Postdata, Spotlight and Topspeed.
Underneath this are two more indicators for us:
• POSTDATA
• TOPSPEED
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20
These last two indicators are also vitally important as
POSTDATA takes into account seven or more, different factors,
including Trainer Form, The Going, The Draw and many more.
Fig. 3
Above you can see clearly that Postdata has given Finlay the
most ticks and in the named selection at the bottom of the box.
TOPSPEED ratings take account of the Latest, Best and
Adjusted time figures.
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21
Fig. 4
Please look at the Topspeed box above and on the left hand
side, you can see ADJ TS and notice that Finlay has the
highest figure at 108.
At this point we can pass to the final selection process and
that is a general assessment of the race.
We can do this by reading through the SPOTLIGHT review of
each horse in the race, underneath the race card, to make an
assessment of possible dangers that we should be aware of.
Then we read the VERDICT, of the race reviewer. As long as the
reviews and comments are not negative, we have a possible
bet.
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22
Have a look at the following race card and read the Verdict
notes at the bottom. Finlay is written in capital letters as the
selection and the reviewer points out that Finlay 'has raised his
game lately and will relish every yard'.
Fig. 5
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23
Ideally all of these indicators, (i.e. the Rating, the Verdict,
Postdata, Topspeed), should agree.
So long as our selection meets our points criteria on the
Master Check List we can go ahead with a straight Win bet. If
we find that there is a general agreement of facts and opinions
that the selection is the best prospect in the race, then we can
call it a solid favourite and a very solid bet.
In addition, we can use the win selections in a 'stop at a
winner' strategy or use it alongside the Staking Plan.
In the weeks I spent with David there would be 1 to 4 of these
bets every day and it was very rare to see them lose.
From time to time you are bound to find selections in races
that you are advised to avoid (sellers, novice handicap hurdles
etc. ), that fulfil all the above very important criteria, so you can
make a decision to back them at reduced stakes.
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24
Here is the summary and check-list of the
strategy:
• Clear favourite with a gap of two or more points to the
second favourite in the betting forecast?
• Won or placed in it's last race?
• Course winner? ( relevant for all weather tracks )
• Proven at the Distance?
• Top rated?
• Positive race review and verdict?
• Postdata pick?
• Topspeed pick?
• Selection Box majority?
That is 9 different factors and you are looking for a minimum of
7.
At this point you have a selection and you can bet to win with
confidence.
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25
Sequence Multiplier 'Factor Four Maestro'
This fantastic and easy to work method uses just four factors
and will throw up fewer bets than the Master Strategy, however,
when you come across a qualifying bet they rarely lose.
• Must be Top Rated by Postmark
• Forecast Favourite in The Racing Post
• Running within four days of last race
• Must have been 1st
, 2nd
or 3rd
last time out
Sequence Multiplier 'Flat Racing Maestro'
David provided me with yet another method of concentrating
on Flat Racing only. I was astonished to see these bets go in
time after time, yet again.
On one memorable afternoon there were four straight winning
bets and we made over £1000 each (there was actually a fifth
winning bet, but David advised to stop betting and protect the
winnings).
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26
• Flat racing only ( All Weather or Turf )
• Distance must be within 1m to 2m
• No selling, claiming, maiden or amateur races
• 5 -to 13 runners
• Selection is clear favourite in the live betting market
• Selection has been placed 1st
, 2nd
or 3rd
in each of it's last
3 runs (any combination is ok)
• The price band is 2/1 – 9/2
• Selection is running within 40 days
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27
Dutch Betting
This is a style of betting where you bet on more than one horse
in a race to return a profit and David showed me some
absolutely incredible statistics about this technique and
highlights the exact races you need to be betting in. Again, we
will be using the betting forecast of The Racing Post, but first
just take a look at the following statistics showing the
percentage of winners coming from backing the first three in
the betting forecast over the past 10 years.
FIRST THREE IN THE BETTING FORECAST
FLAT – Turf
Stakes and conditions races ( 2 year old ) 74.3% won
Stakes and conditions races ( older horses ) 80.6% won
Handicaps ( all ages ) 58.1% won
FLAT – All Weather
Stakes and conditions races ( all ages ) 81.7% won
Handicaps ( all ages ) 66.5% won
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28
NATIONAL HUNT
Non-handicap hurdles 82.5% won
Non-handicap chases 80.1% won
Handicap hurdles 66.7% won
Handicap chases 73.6% won
These tables show that every type of non-handicap race under
all three codes was dominated by the first three in the forecast.
Even in handicaps, reputedly so much more difficult for the
backer than conditions races, this group accounted for a
significant proportion of the winners, although here there was
quire a bit of variation between the three sorts of racing, Flat
handicaps on grass showing the lowest percentage of them all.
With this one exception, the impression left by all the above
figures points to a single, overwhelming fact, namely that in
most races it is pointless to look beyond the first three in the
betting forecast for the probable winner.
Punters may, on occasion, decide to depart from this rule, but
if they do so, for whatever reason, they should be aware that
they are flying in the face of a body of statistical evidence, the
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29
strength of which is quite unprecedented when it comes to
betting on horses.
Backers aiming to find a single selection for a race would have
to eliminate two of the three favoured quotes, but in terms of
winning percentage alone, the significance of this factor in the
search for winners can hardly be underestimated.
Also, in acting on this conclusion, it is important to remember
that the second and third quoted horses taken together often
win more races than the first choice in the forecast.
In other words, do not simply get mesmerised by a favourite
for no other reason than that it happens to be the shortest
prices of the three horses with the best statistical chance.
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30
Master Strategy
If you can back all three in the forecast to show a profit of
50% or more, back them.
If you need to eliminate one horse from the forecast, proceed
with the following:
Delete the horse with the worst form figure last time out –
current seasons form
Horses which have not run during the current season are
counted as being unplaced last time out – except
Those making their racecourse début in a race in which at
least 4 horses have run before (current or previous season).
These are counted as having won last time out.
Otherwise, these débutantes are counted as having been
unplaced.
Where two horse have the same form figure, delete the
one quoted at the longest odds. E.g. 3rd
in the forecast
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31
that won last time out, with both 1st
and 2nd
in the forecast that
were unplaced last time out, the second quoted would
be deleted.
Where all three have the same placing, then the 3rd
quoted
is deleted.
Forecast prices may vary according to the paper used, but
there is usually a large measure of agreement on the names of
the first three, which is part of the basis of this method.
So, you will be able to get great results simply by using your
normal daily paper.
David uses The Daily Mail and Racing Post, by the way.
The above Dutch Betting strategy is essentially a simple idea
combining three basic statistics.
Firstly, we have already learned that around 75% of all winners
come from the first three in the betting forecast.
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32
Secondly, 1st
placings last time out produce more winners than
2nds, which in turn produce more than 3rds, with 4th
a poor
fourth.
Thirdly, horse making their racecourse début and quoted in the
first three in the betting forecast in a race in which at least four
horses have run before, produce a steady stream of winners
under both codes.
Sometimes they drift from their forecast price and start at
surprisingly long odds. On the day we met to discuss this
product, David showed me a horse that was forecast 2nd
favourite at 4/1 and which drifted to 8/1 in the live betting, yet
won easily!
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33
PLACE BETTING
This is a short section but so powerful it will blow you away.
This is a bet that in the UK is currently only available on the
exchanges.
Bookmakers have a variant called an 'each way' bet, where the
bet is split into a 'win' and a 'place' bet. However, you need
your odds to be at least 9/2 for this to be a viable bet and so is
not recommended for our purposes.
David told me that since the advent of Betfair and 'betting
exchanges' he had been taking his strongest bets of the day
and backing them to simply 'Place' on Betfair ( in addition to
his win bets ).
He would then reinvest his winning stake and profit onto the
next selection to 'Place'.
Winning runs of 3-10 are common place and using the power
of 'compounding profit' you will be able to turn small stakes
into very large sums and boost your profits through the roof.
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34
However, I realised that it may sound 'too simple' for clients to
believe and after much discussion David gave me the following
criteria for relatively 'inexperienced' punters to follow.
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35
Master Place Betting Strategy
• Maximum 12 runners
• Race must return minimum 35% winning favourites
• Racing Post Top Rated
• OR Top Rated
• Postdata selections
• Topspeed highest figure last time out
• Placed 1st
, 2nd
or 3rd
last time out
• Last run within 28 days
• Forecast minimum of 4/5 in the Racing Post forecast
Let's look at each of the above rules in a little more detail. You
can access the race card information from the Racing Post
online www.racingpost.co.uk
Race cards for the next day's racing are usually available for
viewing from about 7pm the night before and will require a
monthly subscription of £8. This really is exceptional value.
Maximum 12 runners
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36
We want raw chance to be on our side, so a race will pay out
on 3 places if it has over 7 runners
Race must return minimum 35% winning favourites…
Here is a shot of the favourites box on the Racing Post
website. It says WINS, RUNS, % and you need the % to be over
35
Racing Post Top Rated - This is the same procedure as we
learned earlier, where the selection has the highest RPR figure
in the race.
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OR Top Rated - This is the horses Official Rating from the
Handicapper and can be found in this box: Note that the figure
on the left for Lord Avon is highest at 79
• Postdata selection
• Topspeed highest figure last time out
• Placed 1st
, 2nd
or 3rd
last time out
• Last run within 28 days
• Forecast minimum of 4/5 in the Racing Post forecast
The above 5 criteria have all been covered earlier.
This Master Place Betting strategy will allow you to gain a
strike rate of over 90% on your place bets.
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38
Doubling Your Money
Try to get into the habit of 'doubling up'. David explained that
he would always look to reinvest his winning stake and profit
onto a subsequent Place bet and this compounded his profits
even further.
I have spent days with David and ok, he is staking heavily now
his bank is at Rolls Royce levels, but he rarely seems to taste
defeat and on 2 memorable days, I saw him play 15
consecutive winning bets ( using the exact same techniques
and systems as are given to you here ), and walk away with
over £2,000 profit on the day.
The final part of the document here, will talk about managing
your money and give some recommendations to help you get
the staking just right.
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5. Betting Bank
Your money has to be managed like a business, like an
investment.
We have to know how much we have, how much we can use
and how much we are making.
Betting technique is one of the most important ingredients of
success. What do I mean by that?
I mean smart race selection, reliable horse selection,
methodical staking and the methodical management of money.
Or, clear record keeping.
The first requirement is to establish a betting bank – this is an
amount of money set aside solely for the purpose of betting.
It should not be subject to other financial commitments you
may have.
You need to establish a betting bank that can be divided into
50 or 100 points. We recommend a starting bank of 100 points.
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However, this is a minimum of £200 because £2 is the
minimum bet playable on Betfair. If you have only £100 then
you will have a 50 pt bank and guidelines are given below.
£100 can be divided into 50 x £2 points. A £200 betting
bank can be divided into 100 x £2 pts.
A £250 betting bank can be divided into 100 x £2.50 pts.
A £500 betting bank can be divided into 100 x £5 pts etc.
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41
6. Staking Ratios
Our target is to increase our bank by 5-10% everyday. Some
days may yield more and some days it may be less, but 5-10%
daily growth is our target.
The staking ratio guidelines are:
If working from a 100pt bank your stake is 5pts
If working from a 50pt bank your stake is 5% of the total
Bank
If dutching a given stake from a 100pt bank you would use
a 10pt maximum dutch
If dutching a given stake from a 50pt bank you would use
a 10% maximum of the bank
If you are dutching by staking to win a set amount, ensure
that your total stake is with the 5-10 ratio depending on
the point value of your bank…
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The following staking ratios are proportionate guidelines only.
As you develop your own betting style, you may wish to
increase or decrease stakes as you see fit.
100 Point Bank Ratios
Bank Point Value 5 Point Stake 10 Point
Stake
200 2 £10 £20
300 3 £15 £30
400 4 £20 £40
500 5 £25 £50
1000 10 £50 £100
5000 50 £250 £500
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43
7. Betting Shows
What are odds?
Odds are a numerical technique of evaluating the chances of
whether a certain outcome will occur.
They can be expressed as fractions and/or decimals and they
indicate a percentage chance of something happening.
For instance: we all know that there is a 50% chance of getting
heads or tails when you flip a coin.
In a horse race, if you see a price quoted as 3/1 you should
know that indicates a 25% chance of that horse winning. If 3/1
were expressed as a decimal: it would be 4.
Understanding odds and percentages is not the easiest task in
the world, but stick with it and learn them.
True Odds and Chance Odds
Chance odds are the price you take on an event happening.
True odds are the percentage chance of an event, minus the
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44
‘over round’ put on for the bookmaker’s profit. Betting
exchanges deliver around 20% better value on your stake and
thus reflect ‘true odds’ much more accurately.
Betting exchanges only deal in decimals, and at the time of
writing most bookmakers will allow you to see odds expressed
as fractions and decimals online only.
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8. Record Keeping
You can evaluate the information and your performance if you
record all your bets. Never underestimate the importance of
keeping abreast of your records.
What Sort of Records?
Total stake
This is the total amount that we have staked in a race or for the
day
Total return
This is the total amount returned to us – profit and stakes.
Profit
This is the amount we are left with when we subtract our total
stakes from our total return
Turnover
This is the sum total of our profit and stakes
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Profit on turnover
This is the percentage of our profit as measured against our
turnover
Return on investment
This is the percentage of our profit as measured against our
stakes
Return on capital
This is the percentage of our profit as measured against the
size of our bank.
We treat our daily activity just like any other business,
overheads (stakes), turnover (stakes and profit), profit and
loss.
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47
9. Winning Money
Holidays and breaks should very much be part of your staking
plan, once you have achieved your target of what you intend to
win for the day, consider calling it a day and stopping betting.
Give yourself time and space to look at the bigger picture,
sharpen your saw in terms of wider knowledge of the whole
racing business.
Make it your business to understand how bookmaking works.
Or just do something else, like going for a walk.
Let the money you have earned settle in your account and
understand that it belongs to you; it’s not ‘borrowed’ from the
bookmaker or betting exchange.
It’s real and you have won it. You have won it because you
have the boldness and vision to take a risk with time and
money in learning something new.
Congratulations may well be in order and if you have a really
good day, why not take £20 out and buy a bottle of champagne.
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Consider taking the next day off if you have withdrawn a good
lump sum of profit from your account.
Don’t worry about missing winners while you are away, for
there is racing every day and the winners will still be there for
you.
Taking this type of philosophical attitude means that when you
are winning you actually get the chance to feel like a winner.
Set achievable profit targets and realise that there is endless
racing in the pipeline. The Basic Method will roll on day after
day, doing its thing, which is making a profit.
The most important thing to master is yourself really.
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49
Eliminating the Losing Run
The euphoria of winning sits alongside the reality of losing.
The ability to treat both events with a certain detachment is
crucial to the long-term aim of making a living from backing
horses.
Obviously, no one likes to be down but it is a business, and
every business will have good and not so good periods. Keep
your records up to date and manage your money according to
the staking plan and suggested staking ratios.
The winning sequences are regular with this plan, so don’t
panic and try to iron out a temporary loss too quickly. The
strike rate of the Basic Method is good enough to not trouble
you very often in that respect.
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50
10. Staking Plan
David advises that all clients should 'mark out' the races that
they intend to consider having a bet in for that day, so all your
'targets' are clearly laid out before you.
Whatever you do however, a method of staking is pivotal to
success. Your staking plan is a method of achieving a
measurable financial target for the day and you should just
follow the guidelines of the plan.
The type of skilled selectivity on offer with this product, will
eradicate the devastating losing run.
Losing from time to time does go hand in hand with winning,
but it is how you handle setbacks and the depth of
commitment you have that separates losers from winners.
Have faith that what you are learning in this document has
been well-researched and shown to make money.
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The idea is to set a target for the day and keep check of exactly
where you are in relation to that target. The aim of this plan is
to reach 0 in the target column. Whenever you have reached 0
in this column, the game is over and you bank the money.
This plan is simple and logical once you get used to it. You can
use it with any decent selection method actually.
How the Plan Works
The staking guidelines tell us to win between 5-10% of our
bank each day and to use a basic level stake of 5pts if we are
placing a win single bet. The guideline gives us a maximum
dutch bet of 10pts in order to gain target or make good losses.
The ideal is a dutch totalling between 5 and 10pts. Either as a
split stake dutch or stake to win a given amount.
Remember, these are guidelines and can feasibly be adjusted
once you gain experience.
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The following shows what the Staking Plan looks like:
To fill out the Staking Plan, do the following:
Enter the Date and indicate day or evening
Enter the Daily Target at the top of the form
Enter the Opening Bank at the top of the form
Enter the method ( win, dutch or place )
Enter the race, usually the time is sufficient
Enter the horse name
Enter the odds you have taken for that horse
Total up your stake for that bet and enter it in the Stake
column
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53
If you have won,
Record your total return in the Return column
Record the amount in the Won column, i.e. the return
minus the stake
Subtract the amount won from the Target column - if the
amount won is more than the target amount record 0 in
the Target column
Add the amount won to the bank
When you target column has hit 0 you are on target and
can stop betting.
If you have lost,
Record the amount in the Lost column
If you have lost, add that sum to the target column
Deduct that sum from the bank
Always record the money won or lost in your bank column as
this enables you to see your liability at any time, in terms of
your capital expenditure.
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54
Incremental Staking Plan
In this plan David's advice is to stake your points in a given
ration of bets.
Because of the high strike rate of these selections you can
stake in a set sequence and establish a stunning 95% strike
rate on your sequences.
The cover ratio to first stake that we use in our sequence of
three is:
1
1.5
3
In other words, whatever your first stake is, the second stake
will be one and a half times that, and the third stake will always
be three times the first stake.
These ratios can be used to protect against temporary losses
and provide the means for gains at short odds to recover any
lost stakes.
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55
On days or a sequence of days, where we only find one or tow
opportunities we can still operate our staking plan as
illustrated to ensure that any losing days are recovered – by
moving to our next step in the sequence of three, the following
day.
Think everything through, given that we are in the main only
backing clear favourites and the winning ratio of favourites is
33% or one in three, effectively we can expect winners at the
rate of 1 in 3. However, we will actually be picking a much
higher percentage of winners than this and will in effect be
transforming our returns to a 70% success rate because of our
Sequence Multiplier Maestro selection process.
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56
11. The Inner Game of
Successful Horse Betting
Strategy x Organisation + Clear head ÷ Discipline = Profit
Strategy multiplied by organisation plus a clear head divided
by discipline.
This absolutely maximises your chances of getting ahead.
Obviously if your selection method is taking tips from your
Granny, not even the above equation can help you.
However, if at least part of your armoury contains the systems
discussed here, then the above equation will help your
success.
In America they call in the ‘comfort index’. It deals with what
level of risk or return you are comfortable with and can
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57
maintain a calm, positive emotional state alongside.
Personally, I like to think about stopping even though I’ve
made my target for the day.
My target runs to £200 each day, but you can build up
gradually.
David bets heavily for a couple of weeks to make as much
money as he needs, then takes some time off if he feels so
inclined. It really is a great lifestyle.
It very often happens that my target is reached within a handful
of races and if that happens, I can consider to stop.
Like any business and investment, you have to take a
calculated risk as to whether or not to ‘reinvest’ the profits
made, or simply bank them.
However, if you are moving away from discipline in yourself,
you might make a mistake, you might keep going for it and
knock out your gain for the day.
Then you might lose the bottle to keep going and recover.
Invariably if you stop in those circumstances, you will miss
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58
winning races afterwards.
My point is this; you have to work out what is best for you,
given the tools you have at your disposal. What money
management approach fits your personality, your style? What
is your ‘comfort index’?
Sequence Multiplier.com and the systems provided to you will
give you the ammunition to succeed in this game.
To Your Success
Declan O’Connell.
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