how to become digitally famous at social media recruitment
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@googledave
@phcreative
#SocialRecDebate
HOW TO BECOME DIGITALLY FAMOUSAT SOCIAL MEDIA RECRUITMENT
#SocialRecDebate 1st April 2014
Got a questions...?@googledave
@phcreative
Got a questions...?@googledave
@phcreative
Tough fight out there:Competitive agencies
In-House teamsCandidate loyalty?Human behaviour
Technology overloadResource
Got a questions...?@googledave
@phcreative
BOILER ROOM MOMENTSCountless calls
Countless emailsNumbers game
Outbound activity
@googledave
@phcreative
#ebscotland
Above & beyond
What are you doing to:Build your brand
People propositionEngage and connect
To go Above & Beyond
Got a question…?@googledave
dave@ph-creative.com
Be remarkable
@googledave
@phcreative
#SocialRecDebate
@googledave
@phcreative
#SocialRecDebate
Digital Habits• Uses technology • Smartphones, tablets• LinkedIn, Twitter• Reads online, industry news
(sectors specific = opportunity)
Solutions I Appreciate• Delivery, ROI• Speed – find it fast• On going relationship• No bullshit
Characteristics • Decision maker, controls budget• Confident, driven, demanding• Time poor (very busy)• Has team around them (influencers –
who could be researching for him)
What's Important to me• Help me achieve my business goals• Bring talent into my business• World class service• Innovation• Value, cost per hire, time to hire
PERSONA EXAMPLE - CLIENT
Person name: Steve SmithOccupation: C-Level, HRDAge: 35 - 50
@googledave
@phcreative
#SocialRecDebate
Digital Experience• Multi device – mobile responsive• Speed – page by page• How fast can I find answers…• Page behaviour• Don’t confuse me
Conversion Triggers• Telephone numbers• Data capture• Live chat• Email to myself (mobile)• Take away info, downloads• Social icons and shares
Case Studies• Relevant to me and my sector• Not just written, video, client features• Validation of your people credentials
Content• Speak to me in a language I understand!• Be genuine and sincere – authentic• Answer my questions and objections• Scanability – ‘F’ factor• Content assets – videos, surveys, downloads • Demonstrate thought leadership• Rendering on multi device• Things that interest and help me
PERSONA CONTENT PILLARS
Person name: Steve SmithOccupation: C-Level, HRDAge: 35 - 50
@googledave
@phcreative
#SocialRecDebate
Got a questions...?@googledave
@phcreative
But how do you find them?
@googledave
@phcreative
#SocialRecDebate
https://followerwonk.com
@googledave
@phcreative
#SocialRecDebate
@googledave
@phcreative
#SocialRecDebate
https://followerwonk.com
@googledave
@phcreative
#SocialRecDebate
https://followerwonk.com
http://app.buzzsumo.com/
@googledave
@phcreative
#SocialRecDebate
In association with Mersey Maritime
@googledave
@phcreative
#SocialRecDebate
Consideration stage
How to frame Example Concepts
See
Has a problem, not aware of the solutions
Ask questions that identify a pain for the persona
How the future of recruitment will impact the future of staff retention?
How social media can the reduce your cost per hire…
Think
Aware of the problem but not aware of your solution
Options? What does the persona have to think about?
How next generation social recruiting will help you build a talent pool of candidates
How to reduce your average cost per hire from £3000 to £69.75 within 12 months?
Do
Aware of your solution, or convince me
Present you solution and explain why you
The 7 reasons Nationwide Building Society choose us and now have an average cost per hire of £69.75
Authentic case study, client video, download
Delight
Loyal customer, encourage them to refer, share and buy more
Show them how you add continued value, introduce new ideas
Introducing our next generation, social job boards – bringing candidates direct to your door.
Ask to interview you audience? Leverage higher up the funnel
@googledave
@phcreative
#HDevents
http://www.hubspot.com/blog-topic-generator http://alltop.com/
@googledave
@phcreative
#SocialRecDebate
https://www.quora.com/ https://www.youtube.com/yt/fanfinder/en-GB/
@googledave
@phcreative
#SocialRecDebate
@googledave
@phcreative
#SocialRecDebate
@googledave
@phcreative
#SocialRecDebate
No, they really do care about this stuff!
@googledave
@phcreative
#SocialRecDebate
https://socialcrawlytics.com
@googledave
@phcreative
#SocialRecDebate
@googledave
@phcreative
#SocialRecDebate
https://socialcrawlytics.com
http://app.buzzsumo.com
@googledave
@phcreative
#SocialRecDebate
@googledave
@phcreative
#SocialRecDebate
@googledave
@phcreative
#SocialRecDebate
@googledave
@phcreative
#SocialRecDebate
@googledave
@phcreative
#SocialRecDebate
@googledave
@phcreative
#SocialRecDebate
You need the right tools and tactics for the job
@googledave
@phcreative
#SocialRecDebate
http://www.hubspot.com https://hootsuite.com
@googledave
@phcreative
#SocialRecDebate
@googledave
@phcreative
#SocialRecDebate
BUFFER QUICK AND EASY
https://bufferapp.com
@googledave
@phcreative
#SocialRecDebate
BUFFER QUICK AND EASY
@googledave
@phcreative
#SocialRecDebate
https://bufferapp.com
Buffer Chrome App• Direct from
browser• Fast and simple • Post or share later• Pick your channels
@googledave
@phcreative
#SocialRecDebate
https://bufferapp.com
CREATE EMAIL GROUPS TO SHARE CONTENT
http://wiggio.com/messages.html
@googledave
@phcreative
#SocialRecDebate
@googledave
@phcreative
#SocialRecDebate
Got a question - @googledave / dave@ph-creative.comHOW DO YOU MEASURE UP?
@googledave
@phcreative
#SocialRecDebate
http://www.kaushik.net/avinash/best-social-media-metrics-conversation-amplification-applause-economic-
value/
SOCIAL MEASURMENT ECONOMIC VALUE
@googledave
@phcreative
#SocialRecDebate
SOCIAL MEASURMENT ATTRIBUTION
@googledave
@phcreative
#SocialRecDebate
@googledave
@phcreative
#SocialRecDebate
Got a question…?@googledave
dave@ph-creative.com
Goosebumps
@googledave
@phcreative
#SocialRecDebate
Thanks for listening and keep in touch!
@GoogleDaveemail: googledave@ph-creative.comtel: 01512275549
@googledave
@phcreative
#SocialRecDebate
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