how to be really, really attractive (on social media), by jen barnett

How to be really, really attractive(on social media)

@freshfully

@freshfully

How to make your social media successful

• Be handsome• Be attractive• Don’t be unattractive

@freshfully

Fortunately, not everyone is attracted to the same things

@freshfully

So, how do you attract the right people?

brandbrand goalsgoals

mediamedia contentcontent

@freshfully

Attractiveness

brandbrand goalsgoals

mediamedia contentcontent

@freshfully

Brand: Who are you?

brandbrand goalsgoals

mediamedia contentcontent

@freshfully

Brand Values

@freshfully

Goals: What are you trying to accomplish?

brandbrand goalsgoals

mediamedia contentcontent

@freshfully

Real business goals have $ attached

• Sell 10,000 cookies in December• Increase sales by 4%• Attain 95% customer satisfaction• Sell my business in 5 years for $10M• (Occasional exception: real charity)

@freshfully

Some of Freshfully’s goals

• Increase profitability by X%• Sell $X in 2013• Sell X franchises by 201X• Not go out of business... etc.

@freshfully

• Increase profitability• Sell $$$• Build a franchise proof of concept• Not go out of business... etc.

Each goal has its own audience

employees, vendors, customers

customers

investors, banks, gov’t

god?

@freshfully

Our audience

• Customers• Employees• Vendors• Media• Investors/Banks• Government• God?

@freshfully

Freshfully Customers

• Women 25-54• Moms with kids• Avondale, Forest Park, Crestwood• Local food lovers

@freshfully

Media: Where are you talking to people?

brandbrand goalsgoals

mediamedia contentcontent

@freshfully

Let’s refresh (ha!)

• I’m trying to sell local food in a way that’s fun, healthier, egalitarian, simple, and fresh

• I’m trying to sell it to women 25-54• I’m going to talk to them on Twitter,

Facebook, Instagram, and Pinterest

@freshfully

Content: What are you saying?

brandbrand goalsgoals

mediamedia contentcontent

@freshfully

What attracts women 25-54

• easy recipes• cute barn animals• handsome farmers• information about local food• product information

@freshfully

@freshfully

Chickens in Sweaters

@freshfully

Ways we attract women 25-54

• smart tips• content that makes them laugh• simple meal solutions• sharing both healthy foods and

“sometimes” foods• info that reinforces their choices• personal, vulnerable stories• quick responses to questions

@freshfully

Give yourself a MPAA rating

PG-13

R

@freshfully

20-year-old women

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Getting through the Facebook filter

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Don’t show your content in an empty room

• Pinterest, Twitter, Instagram: follow your customers

• Facebook: run ads

@freshfully

Your turn:

1. Outline your brand values2. Determine your goals & your audience3. Find out where your audience hangs out4. Serve content that they’ll love

@freshfully

When all else fails...

@freshfully

Questions?

• While you’re thinking of a question, look under your veggie box for a winning ticket.

@freshfully

This is me

Jen BarnettCEO of Freshfullyjen@freshfully.com205-983-6456

Downtown: 1914 3rd Ave N.Avondale + Cafe: 200 41st St S.Online: freshfully.com