how to be persuasive when you talk about your cause

Being persuasive (whatever your cause)

Rob WoodsWoods Training Ltdwww.woodsconsultancy.co.uk

If you want great results tomorrow:

Choose your ENERGY level

Be open-minded Write down your ideas

This session will help you

Control your focus

Apply a tool for finding your most persuasive things to say

‘Less Popular’ – Should size always win?

‘Less Popular’- in universal vs niche appeal

Who would win?

Who would win?

Why is it VITAL to believe in your organisation’s value, 110%?

‘When there is rapport, over time, the person who is most convinced of something will persuade the other person’

Anthony Robbins

Draw a heart

What do you love about how your organisation’s way to solve the problem?

Speak with CONVICTION

How do you feel?

What did you learn?

Do you know what your most persuasive things to say are?

Your biggest enemy?

Your biggest enemy

The Curse of Knowledge

What are the benefits of having a summary memorised?

What is a summary for?

To stop you saying too much at the beginning

Structure to aim for

1) Give summary (if necessary)

2) Find out about them

3) Talk only about the things that interest them

Eg NSPCC focuses on

The most vulnerable

All children

A safer society

I discovered

1) Almost any summary helps your confidence

I discovered:

2) The perfect summary does not exist… …but people always seek it

I suggest:

Settle for a good enough summary and learn it.

Structure to aim for

1) Brief summary

2) Find out about them

3) Talk about things they are interested in

To beat the Curse of Knowledge1) What is the essence of the need?2) What is not obvious about the

need?3) What story / example / analogy

helps us understand the need?4) What reasons (including stories) do

we have to think our solution works?5) Briefly explain our solution.

To beat the Curse of Knowledge1) What is the essence of the need

(for our service)?2) What is not obvious about the need

(for our service)?3) What story / example / analogy

helps us understand the need?4) What reasons (including stories) do

we have to think our solution works5) Briefly explain our solution /

service.

Why is explaining the need first fundamental to raising more money?

Evoke the need first

Evoke the need first

Why is explaining the need first fundamental to raising more money?

What is it about ‘story’ that helps (anyone) influence?

Structure to help you tell stories

1) Who is it about?2) Problem?3) Drama?4) Result?

Protecting children in the care system

Children in the care system

1) The Need – they are moved around too much

2) Not Obvious - more changes = less stability and more harm

3) Story - eg one boy had 19 placements by age of 10

4) Impact – same outcomes as children not in care

5) Solution - New Orleans model – Speed. If doesn’t work, permanent placement.

Choose one area you raise funds for

To beat the Curse of Knowledge1) What is the essence of the need?2) What is not obvious about the

need?3) What story / example / analogy

helps us understand the need?4) What reasons (including stories) do

we have to think our solution works5) Briefly explain our solution.

Structure of persuasive conversation

(Your intention) Build rapport Give a short summary (if necessary) Ask questions. Understand them Match. (Talk about what interests them) Confirm Ask for something

Structure of persuasive conversation

(Your intention) Build rapport Give a short summary (if necessary) Ask questions. Understand them Match. (Talk about what interests them) Confirm Ask for something

Structure of persuasive conversation

(Your intention) Build rapport Give a short summary (if necessary) Ask questions. Understand them Match. (Talk about what interests them) Confirm Ask for something

Structure of persuasive conversation

(Your intention) Build rapport Give a short summary (if necessary) Ask questions. Understand them Match. (Talk about what interests them) Confirm Ask for something

Structure of persuasive conversation

(Your intention) Build rapport Give a short summary (if necessary) Ask questions. Understand them Match. (Talk about what interests them) Confirm Ask for something

Structure of persuasive conversation

(Your intention) Build rapport Give a short summary (if necessary) Ask questions. Understand them Match. (Talk about what interests them) Confirm Ask for something

Structure of persuasive conversation

(Your intention) Build rapport Give a short summary (if necessary) Ask questions. Understand them Match. (Talk about what interests them) Confirm Ask for something

Structure of persuasive conversation

(Your intention) Build rapport Give a short summary (if necessary) Ask questions. Understand them Match. (Talk about what interests them) Confirm Ask for something

What could you go and do?

1) Talk to a colleague 2) Try out the five questions to find

persuasive things to say

Please stay in touch

www.woodsconsultancy.co.ukTwitter – woods_rob