how to be creative (or: how can i possibly do justice to this subject in one hour?)

Post on 27-Jan-2015

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This talk, originally created for the advertising students at the University of Missouri School of Journalism, is modified to talk about creativity in general.

TRANSCRIPT

HOW TO BE

(OR: HOW CAN I POSSIBLY DO JUSTICE TO THIS SUBJECT IN ONE HOUR?)

CREATIVE.PRESENTED WITH LOVING CARE BYJEREMY FUKSA: CREATIVE GENERALIST

CREATIVE?

CREATIVITY IS NOTFAIRY DUST ANDUNICORN FARTS.

TALKIN’ WITH MERLIN: FAILURE – http://bit.ly/merlinfailure

CREATIVE MODALITY.EXPLORER • ARTIST • JUDGE • WARRIOR

WHY?SINEK’SGOLDEN CIRCLE

HOW?

WHAT?

http://bit.ly/goldencircle

ENOUGH.JUST FOR NOW.

1. Assume there will always be tools that are better than the ones you have now.

2. Assume that events in the world will continue to happen or not happen regardless of whether you learn about them immediately.

3. Assume that you understand and control an embarrassingly minute percentage of the universe.

4. Assume that none of this matters if you’re determined to make something you care about today.

– This guy again.I told you he was smart.

JUST START.

You’re going to suck at first. That’s okay.

Have a ritual.

Cocktails help.

Eventually, you will suck less.

DISCLOSURE!I STRUGGLE WITH EVERYTHING I JUST SAID EVERY DAY.

MOST CREATIVE PEOPLE DO.

THE

BIG IDEA.

http://bit.ly/cocktailnapkin

BIG IDEA ≠ CREATIVE EXECUTION

IDEAS ARE CHEAP.THROW A GOOD IDEA AWAY & FIND ANOTHER.

MAKING IDEAS AWESOME IS WHAT’S REALLY HARD.

THAT WAS FUN.WHAT DID YOU THINK?

(SERIOUSLY. THIS IS THE DISCUSSION PART. DON’T MAKE ME CALL ON YOU.)

THANKS.

Image credits:1. Mohawk man: flickr.com/tommyforbes

2. John Hodgman: flickr.com/darthdowney

3. Farting unicorn: photobucket.com/anime_lover-122792

4. Merlin Mann caricature: drawn by Dave Gray of Xplane - flickr.com/merlin

5. Twyla Tharp - The Creative Habit: flickr.com/marklarson

6. Paint brushes: flickr.com/bondiben

7. Hugh MacLeod: flickr.com/adc

All images under Creative Commons LicenseAttribution Non-Commercial No Derivatives

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