how to be a social musician
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©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.
the social musician NEC • JANUARY 24, 2013
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http://about.me/miketrap
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the music business.
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agenda
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ideas steps 3 5
assignment 1
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an artist’s courage
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legend. poseur.
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good business is personal.
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net′•work•ing – a process, common among the underemployed, of asking
people who can help you to do so.
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“If all of Coke’s plants were burned to the ground, if every one of its employees were to quit, if all of its retail distribu=on was lost to compe=tors, if every single remaining tangible asset was sold, the person who owned the rights to the Coke name and trademark could go to any bank in the world… and borrow money to completely rebuild the company.”
Brand Aid Brad VanAuken
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A “Brand” is not the s*mulus…
…but the collec*ve emo*onal response.
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think brand, not network
• a goodwill asset, out there • lives in the hearts and minds of others • at least aware of you, top-of-mind • hopefully positively predisposed to you • ideally eager to help you
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“Some day, and that day may never come, I would like to call upon you to do a service in return…”
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serve others, serve yourself
• not karma. just community. • spend an hour every week • help. answer a question. • make an intro. have coffee. • add value, for someone else
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©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.
3 ideas
1. good business is personal.
2. think brand, not network.
3. serve others, serve yourself.
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©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.
agenda
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ideas steps 3 5
assignment 1
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social marketing to the uninitiated…
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…and to the enlightened.
“Social media is like a cocktail party...”
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promise of social media
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SCALABLE INTIMACY
more intimate relationships than are possible through traditional
media, at sufficient scale to build a brand.
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enabler is worthwhile content
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1. decide who you’re talking to.
2. listen to learn how you can help them.
3. deliver content that does so.
4. build a relationship over time.
5. ask for what you want.
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content strategy
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what your audience
wants
what serves your
interests
what works
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what you do
ask for what you want activate
connect to other people engage
make something worth sharing create
share what’s good curate
follow the conversation listen
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listen
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curate
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create
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engage
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activate
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social marketing is social
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agenda
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ideas steps 3 5
assignment 1
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http://tumblr.com
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©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.
3 ideas
1. good business is personal.
2. think brand, not network.
3. serve others, serve yourself.
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©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.
5 steps
ask for what you want activate
connect to other people engage
make something worth sharing create
share what’s good curate
follow the conversation listen
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©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.
get started.
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©2013 @MIKETRAP, LLC. ALL RIGHTS RESERVED.
http://miketrap.com
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thank you. @miketrap
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