how to attract top graduates on linkedin

How to attract and engage top graduates on LinkedIn

May 2013

Lauren FogartyBrand & Media Solutions Consultant

lfogarty@linkedin.com

Charles HardyTalent Solutions Consultant

chardy@linkedin.com

LinkedIn Confidential ©2013 All Rights Reserved

LinkedIn Confidential ©2013 All Rights Reserved

AGENDA

Over the next 35 minutes (or so) we will look at the following:

Tips to proactively source student talent

How to engage students using LinkedIn's free and paid for tools

 Best practice on building a strong employer brand to attract the next generation of professionals

Students & Recent Graduateson LinkedIn

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“35% of students plan to use LinkedIn as a primary source for their job hunt, up 700% from two years ago” (Achievers 2012 study)

The Fastest Growing & Most Highly Engaged Demographic on LinkedIn

30,000,000+

STUDENTS & RECENT GRADUATES

Our Careers Service department is committed to promoting LinkedIn as a critical part of the student path to professional employment.Leading UK University

LinkedIn Confidential ©2013 All Rights Reserved5

LinkedIn sees the university recruiting space as a three-sided ecosystem.

EmployersUniversities

Students

LinkedIn Confidential ©2013 All Rights Reserved6

Student Behaviouron LinkedIn

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The Next Generation “C”

Meet IsabellaQuick. Connected. Engaged.

LinkedIn Confidential ©2013 All Rights Reserved8

CONTENT

Isabella establishes her professional identity on LinkedIn

LinkedIn Confidential ©2013 All Rights Reserved9

Connects with peers, professors & mentors

School Alumni Tool

Groups

LinkedIn Confidential ©2013 All Rights Reserved10

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Student Jobs Portal

Doing her homework around Jobs and Companies

View Jobs on Mobile

Company Pages

ResearchBest Companies & Opportunities

ConnectOffline and online

Engagewith Alumni & Recruiters

REPLY

Student Recruiting = Social Recruiting

Students are the most engaged member demographicLinkedIn Confidential ©2013 All Rights Reserved

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How you can engage with Isabellaon LinkedIn…

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1. Build a Brand: establish your presence

2. Engage the Right Student: targeted, relevant content

3. Leverage Latest Technology: enhance your brand and recruit more efficiently

3 ways LinkedIn can amplify your university recruiting efforts and engage with Isabella…

LinkedIn Confidential ©2013 All Rights Reserved14

1. Build a BrandShowcase your culture on your career page and build in specific content targeted at students

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IsabellaEngineeringBEng, 2014

Mechanical EngineerNational Grid

XYZ Co.Nuclear Engineer

JOBS YOU MAY BE INTERESTED IN

Students are twice as likely to engage with a Job on Mobile

Amazon

XYZ Co.Engineer

JOBS YOU MAY BE INTERESTED IN

Engineer

PamelaComputer Science

BEng, 2013

LinkedIn Confidential ©2013 All Rights Reserved16

2. Engage the Right StudentDrive awareness via Jobs – auto-matching & active searches

Student jobs are FREE

2. Engage the Right StudentPromote news, jobs & events to your target student audience

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Targeted InMails

Status Updates

You’re Invited! LinkedIn is coming to campus

Thursday, March 20th

Register Targeted Ads

2. Engage the Right StudentBuild a talent pool in Groups

Students are the most active group members

PICTURE YOURSELF AT EDF

Engineer at EDF Energy

Isabella Thompson

XYZ Co. – UK Engineering Careers

LinkedIn Confidential ©2013 All Rights Reserved18

3. Leverage LinkedIn for efficient eventsEngaging students on campus is challenging

Collecting details / paper resumes is cumbersome

Increasing competition results in lost leads

Poor visibility into event and pipeline activity (ROI)

LinkedIn Confidential ©2013 All Rights Reserved19

3. Leverage LinkedIn for efficient events

Introducing LinkedIn CheckIn.

Connect your offline interactions with an online network

Get a true picture of your

events by capturing &

managing student leads all in

LinkedIn Recruiter.

Simple. Mobile. Data-driven.LinkedIn Confidential ©2013 All Rights Reserved

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Let’s CheckIn…

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LinkedIn Confidential ©2013 All Rights Reserved

1. Event form creation and management

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Event Creation Flow 6/14

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Event Creation Flow 7/14

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Define the event back-end details…

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LinkedIn Confidential ©2013 All Rights Reserved

2. The Candidate Experience

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Student Flow 2/5

The data you submit here will be stored by Virgin and LinkedIn.

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Student Flow 4/5

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Student Flow 4/5

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LinkedIn Confidential ©2013 All Rights Reserved 30

Student Flow 4/5

LinkedIn Confidential ©2013 All Rights Reserved

3. Track, Filter, Engage, Report

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Campus Recruiter Tools 1/5

LinkedIn Confidential ©2013 All Rights Reserved

Campus Recruiter Tools 4/5

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EmailTwitterPhone

Are you ready to recruit the next generation?

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Deliver a strong brand message direct to your target audience

Improve your efficiency at campus events using LinkedIn CheckIn

Your 3 takeaways:

LinkedIn Confidential ©2013 All Rights Reserved 35

Grow your talent pipeline – track and engage students/graduates as they progress in their career

LinkedIn Confidential ©2013 All Rights Reserved

Thank you.

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To test out the CheckIn registration experience go here:http://lnkd.in/checkindemo