how to attract top graduates on linkedin
Post on 19-Oct-2014
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This presentation is from our recent Graduate Webcast which highlights: - Tips to proactively source student talent - How to engage students using LinkedIn's free and paid for tools - Best practice on building a strong employer brand to attract the next generation of professionalsTRANSCRIPT
How to attract and engage top graduates on LinkedIn
May 2013
Lauren FogartyBrand & Media Solutions Consultant
Charles HardyTalent Solutions Consultant
LinkedIn Confidential ©2013 All Rights Reserved
LinkedIn Confidential ©2013 All Rights Reserved
AGENDA
Over the next 35 minutes (or so) we will look at the following:
Tips to proactively source student talent
How to engage students using LinkedIn's free and paid for tools
Best practice on building a strong employer brand to attract the next generation of professionals
Students & Recent Graduateson LinkedIn
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“35% of students plan to use LinkedIn as a primary source for their job hunt, up 700% from two years ago” (Achievers 2012 study)
The Fastest Growing & Most Highly Engaged Demographic on LinkedIn
30,000,000+
STUDENTS & RECENT GRADUATES
Our Careers Service department is committed to promoting LinkedIn as a critical part of the student path to professional employment.Leading UK University
LinkedIn Confidential ©2013 All Rights Reserved5
LinkedIn sees the university recruiting space as a three-sided ecosystem.
EmployersUniversities
Students
LinkedIn Confidential ©2013 All Rights Reserved6
Student Behaviouron LinkedIn
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The Next Generation “C”
Meet IsabellaQuick. Connected. Engaged.
LinkedIn Confidential ©2013 All Rights Reserved8
CONTENT
Isabella establishes her professional identity on LinkedIn
LinkedIn Confidential ©2013 All Rights Reserved9
Connects with peers, professors & mentors
School Alumni Tool
Groups
LinkedIn Confidential ©2013 All Rights Reserved10
LinkedIn Confidential ©2013 All Rights Reserved11
Student Jobs Portal
Doing her homework around Jobs and Companies
View Jobs on Mobile
Company Pages
ResearchBest Companies & Opportunities
ConnectOffline and online
Engagewith Alumni & Recruiters
REPLY
Student Recruiting = Social Recruiting
Students are the most engaged member demographicLinkedIn Confidential ©2013 All Rights Reserved
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How you can engage with Isabellaon LinkedIn…
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1. Build a Brand: establish your presence
2. Engage the Right Student: targeted, relevant content
3. Leverage Latest Technology: enhance your brand and recruit more efficiently
3 ways LinkedIn can amplify your university recruiting efforts and engage with Isabella…
LinkedIn Confidential ©2013 All Rights Reserved14
1. Build a BrandShowcase your culture on your career page and build in specific content targeted at students
LinkedIn Confidential ©2013 All Rights Reserved15
IsabellaEngineeringBEng, 2014
Mechanical EngineerNational Grid
XYZ Co.Nuclear Engineer
JOBS YOU MAY BE INTERESTED IN
Students are twice as likely to engage with a Job on Mobile
Amazon
XYZ Co.Engineer
JOBS YOU MAY BE INTERESTED IN
Engineer
PamelaComputer Science
BEng, 2013
LinkedIn Confidential ©2013 All Rights Reserved16
2. Engage the Right StudentDrive awareness via Jobs – auto-matching & active searches
Student jobs are FREE
2. Engage the Right StudentPromote news, jobs & events to your target student audience
LinkedIn Confidential ©2013 All Rights Reserved17
Targeted InMails
Status Updates
You’re Invited! LinkedIn is coming to campus
Thursday, March 20th
Register Targeted Ads
2. Engage the Right StudentBuild a talent pool in Groups
Students are the most active group members
PICTURE YOURSELF AT EDF
Engineer at EDF Energy
Isabella Thompson
XYZ Co. – UK Engineering Careers
LinkedIn Confidential ©2013 All Rights Reserved18
3. Leverage LinkedIn for efficient eventsEngaging students on campus is challenging
Collecting details / paper resumes is cumbersome
Increasing competition results in lost leads
Poor visibility into event and pipeline activity (ROI)
LinkedIn Confidential ©2013 All Rights Reserved19
3. Leverage LinkedIn for efficient events
Introducing LinkedIn CheckIn.
Connect your offline interactions with an online network
Get a true picture of your
events by capturing &
managing student leads all in
LinkedIn Recruiter.
Simple. Mobile. Data-driven.LinkedIn Confidential ©2013 All Rights Reserved
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Let’s CheckIn…
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LinkedIn Confidential ©2013 All Rights Reserved
1. Event form creation and management
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Event Creation Flow 6/14
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Event Creation Flow 7/14
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Define the event back-end details…
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LinkedIn Confidential ©2013 All Rights Reserved
2. The Candidate Experience
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Student Flow 2/5
The data you submit here will be stored by Virgin and LinkedIn.
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Student Flow 4/5
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Student Flow 4/5
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LinkedIn Confidential ©2013 All Rights Reserved 30
Student Flow 4/5
LinkedIn Confidential ©2013 All Rights Reserved
3. Track, Filter, Engage, Report
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Campus Recruiter Tools 1/5
LinkedIn Confidential ©2013 All Rights Reserved
Campus Recruiter Tools 4/5
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EmailTwitterPhone
Are you ready to recruit the next generation?
LinkedIn Confidential ©2013 All Rights Reserved 34
Deliver a strong brand message direct to your target audience
Improve your efficiency at campus events using LinkedIn CheckIn
Your 3 takeaways:
LinkedIn Confidential ©2013 All Rights Reserved 35
Grow your talent pipeline – track and engage students/graduates as they progress in their career
LinkedIn Confidential ©2013 All Rights Reserved
Thank you.
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To test out the CheckIn registration experience go here:http://lnkd.in/checkindemo