how the ut brand is reinforced at mccombs: we developed five categories of brand characteristics....
Post on 01-Apr-2015
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How the UT Brand is Reinforced at McCombs:
We developed five categories of brand characteristics.
The University of Texas at Austin, a global community united in creating a new vision of leadership in higher education for the next generation of leaders, will have more impact on changing the world than any institution of its kind. With a depth and diversity of assets unmatched by other universities, it drives economic, social and cultural progress as one of the world's most powerful centers of learning, research and creativity.
Audience-Specific Communication Strategies: TexasEnterprise.org
Translated into program-specific
brand positioning: The FAB Analysis
Exercise
Moving from feature-laden language to benefit-rich language:
Consistent enforcement of graphic standards
Editorial Reinforcement of Core Messages
Supported by School Leadership and Strategic Direction
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