how social media is changing the way we communicate
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Social Media 2011
What We Offer
Website Design
Website Conversion Optimization
Search Engine Optimization
Social Media Marketing & Management Facebook Twitter You Tube LinkedIn
Search Engine Marketing Google Adwords Pay Per Click Advertising Services Facebook Advertising Services
Social Media is Changing the Way We Communicate
This is a New Media Revolution
Social Media
Has word of mouth currency 90% trust recommendations
from peers
Actively influences purchases
Has overtaken pornography as the #1 activity on the web
Penetration at 90% in Australia
Is Viral
Source: Social Media News May 2011
What’s the big deal Social Media
Its about giving people a reason to talk about your stuff
Make it easy for that conversation to take place
Help people tell their connections
You still need to pick the right media
One message before Social Media
One message Before Social Media
One message After Social Media
One message After Social Media
What Is Social Media Marketing?
“Social Media Marketing: Enables Others to Advocate for Your Business Through Compelling Content”
Image credit: Ian Sane
How do you Leverage Social Media
Create shareable content
Run a blog off your website
Leverage content from your blog to social media platforms
Use the Social Media platforms to: Build relationships Be an authority Build referrals for your business
Remember to Give before you get Don’t be overly commercial
Your Website Acts As The Hub
Websites Are Changing
There are 255m websites
There are 152m blogs
Moving from static pages to dynamic pages
Write insightful content
Encourage interactivity
What to Write About
Industry news
Your take on the implications
Helpful insightful advice
Case studies
F. A. Q.s
How to’s
Traffic to Facebook now exceeds that of Google
More than 750m Users Worldwide
10m Facebook Users in Australia (1 in 2 people)
Average user has 130 friends
3m Fanpages
Served over 1 trillion display ads in 2010 setting a record
Facebook Pages now included in Real Time Search
How Facebook can help business
Helps spread message virally
Status updates appear on the pages of people who like your pages
Pages and Ads and Places
Coming soon: Video calling - http://www.facebook.com/videocalling Deals http://www.facebook.com/deals/business/ http://www.facebook.com/deals/checkin/business
Facebook Pages
Profile Page versus Fan Page
Can only have 1 profile
Can have multiple fan pages
Fanpages Need 25 likes for a vanity URL Can link your blog to your fan page and stream content
Facebook Pages
Page Posts
Keep it short and simple
2-3 times per day
Space out by several hours
Engagement rates on Thursday & Friday are higher
Allow fans to post links, @ tags
Facebook Ads
Takes practice
Offers unparalleled demographic targeting
3 components Images Headlines Copy
Images matter Accounts for 70% of the success of your ad More effective when you send traffic to fan page
YouTube
YouTube is now the #2 search engine
26 Billion online videos viewed per month in US
2 Billion video views per day globally
Online video is more than 60% of all internet traffic
Videos are 53 times more likely to receive an organic 1st page ranking than traditional web pages
How Video Can Help Your Business
Can be spread virally and embedded on other websites
Helps give backlinks to your website Helps improve your ranking in search
engines
How To use Video In Your Business
Product demonstrations
Profile your workers
Customer testimonials
Success stories
Record Special Events
Create posts for your blog
Provide case studies
Answer FAQs
Video Biggest Mistakes
Putting your video on someone else’s channel
Not optimizing for search
Not engaging
Too long
Not having a call to action
Over 100m professionals
+1m professionals added – every week
1.8m LinkedIn users in Oz
World’s largest audience of affluent professionals
Not just for recruitment
Great for B2B marketing
Make your profile come alive Use the apps Twitter, Slideshare, YouTube, Blog
Updates in your profile remind your connections about you
Use the LinkedIn Address book to build relationships Online: Import your connections from email Offline: transfer business card via Card Munch
LinkedIn Key Tools
Premium Search
Ads
Company Pages Link to Twitter, Blog, YouTube Recommendations
Groups
Answers
B2B Network with peers for repeat referral business
Around 200m users
25b tweets in 2010
1.8m Twitter Users in Australia
Great for B2B & B2C
What is Twitter
Micro-blogging platform
Can only use 140 characters
Can set up multiple profiles
Can do a search for specific words
Twitter Language
@Twitter Handle/ Twitter Name
Retweet: RT allows you to share the best links, tweets and gems you find e.g. RT@mashable #
#Hashtag: a way of organizing topics in a search Helps you identify trending topics If you start one, tell people what it is for Don’t overuse them
How Twitter Can Help Your Business
Quickly share information
Gather intelligence and feedback
Build relationships
Tips
Friend people in your industry or related industries
Listen to conversations and respond Provide helpful advice
How Businesses Are Using Twitter
Build branding and awareness
Direct to consumer marketing
Provide direct customer service e.g. Dell
Build loyalty and retention
Promote
Lead generation and sales
Provide instant updates and alerts
Get instant feedback
Event Marketing (B2B)
Localized Information
Conduct market research
Job / member recruitment
Thought leadership
Change attitudes
Competitive advantage
Manage crises
Create spokespeople
Entertain
Search visibility
Tweets that work
Attract an audience Advocate something/someone Newsworthy tidbits Advice Praise others
Get reactions Pose questions Critique review Messages involving multiple tweets Broader discussion / use of hashtags
Get shared Quotes Retweets with more context Links to content via shortened URLs
Social Media Is A Paradigm Shift
You need to be where your customers are every day:
Online and on their phone
Just having a web page isn’t enough anymore
You need multiple touchpoints
You want to be a respected and trusted authority and a yellow page ad isn’t going to get it done for you
Social Media is changing the rules
It takes years to build a good relationship
But seconds to lose them to a competitor…..
Social media is changing the rules of search
Does New Media Work Locally?
More than 30% of all internet searches are local and include the location in the search
Even non-local search includes local data
Social Media enhances your: Search listings Reach Profile and credibility
How We Can Help?
Blog set up & Social Media Integration
Custom branding of all social media channels
Monitoring social media conversations
Make recommendations where you can participate
Manage Ad campaigns & testing effectiveness
Whats the ROI?
What’s the ROI of a mobile phone
Larger companies are using social media in lieu of employing more sales staff
The ROI is that your business just might be around in 10 years time
A Quote
“Social Media is like teen sex.
Everyone wants to do it.
Nobody knows how.
When it’s finally done there is surprise it’s not better.”
Avinash Kaushik – Analytic Evangelist, Google
Make the MOST of OPPORTUNITIES
Because this is
Your New
Business Card
Questions?
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