how news organizations are reinventing themselves through social media

How!newsorganizations!are

reinventingthemselves!through

social!media

NEWS!:NO!LONGER!BLACK!‘N!WHITE!but!still

read!all!over

of!adults!now!gettheir!news!onlinemaking!web!thethird!most!popularnews!platform

!pew!research!center!-!understanding!the!participatory!news!consumer!2010

61 %

!pew!research!center!-!understanding!the!participatory!news!consumer!2010

“While!internet!users!who!get!news!online!tend!toexplore!a!wide!variety!of!news!topics,!they!arefairly!modest!in!the!number!of!internet!sites!theyuse!to!gather!that!information”

of!adults!do!nothave!a!favoriteonline!news!source

pew!research!center!-!understanding!the!participatory!news!consumer!2010

65 %

VS

The!internet!has!leveled!theplaying!field

News!organizations!no!longer!own!the!news

Journalists!have!transformed!fromgatekeepers!of!information!to!curators!ofcontent!within!a!public!space

WWMD(What!WouldMadonna!Do)

Newspapers!are!using!social!media!to!reinventthemselves!for!the!web!2.0!reader

Here’s!how.!.!.!.

* Creating!community

* Utilizing!unique!partnerships

* Incorporating!multiple!media!platforms

* Rethinking!how!people!digest!news

* Crowd-Sourcing!content

Community!Creation:If!You!build!it!they!will!come

News!sites!areembracing!theimportance!ofcommunity!byintegrating!socialfeatures!on-site!fora!more!engagingexperience!and!toallow!readers!toshare,!discuss,!andconnect

Huffington!Post’s!FacebookConnect!Overhaul

*!Huffpost’s!Social!News!serves!as!a!‘digitalwater!cooler’

*!it!provides!a!place!for!real!online!identitiesto!discuss!news!they!care!about!with!peoplethey!know!online!all!within!the!boundaries!ofHuffington!Post

*!Since!its!implementation,!Facebook!referralshave!accounted!for!over!3.5!million!visits

The!New!YorkTimes

everywhere!and@Anywhere

*!The!New!York!Times!is!one!of!the!few!newssites!currently!onboard!as!a!launch!partnerfor!Twitter’s!new!@anywhere!platform

*!enabling!deeper!on-site!twitter!integration

*!Making!it!easier!to!follow!site!authors!andcontributors

*!incorporating!a!Better!RT!functionality

Unique!Partnerships:It’s!all!about!the!synergistic

relationship

Partnerships!can!expandreach,!audience!and!webappeal!adding!some!muchneeded!je!ne!sais!quoi

Cnn’s!Vice

*!Cnn!has!Partnered!withVice!and!Sub!Pop!recordsto!create!Two!newexclusive!video!series

*!VBS.TV!and!Indie!Asia:!OnTour!with!Handsome!Furs,both!Bring!a!new!shockvalue!and!edge!to!Cnn

Metro!News!Pairs!with!Foursquare

*!the!Metro!has!gone!hyperlocal!by!providing!contentto!Foursquare

*!This!location!basededitorial!partnershipcombines!relevant!sitecontent!with!a!targetedmobile!social!network

Multiple!MediaFormats:

News!sites!nolonger!makenews,!they

create!content

News!has!extended!beyond!the!typed!word!andnow!encompasses!multiple!media!formats!likevideo,!podcasts,!live!streaming,!and!mobile

PBS!Social!TV

*!After!35!years!on!air,!PBS!has!reformatted!itsNewsHour!TV!broadcasts!into!video!content!tostream!on!its!YouTube!channel

*!exclusive!web!content!is!also!created!by!anonline!correspondent

Npr!mobile!app

*!Connects!users!to!over!1,000!radio!stations,live!streams,!and!news!programs

*!searches!both!new!and!archived!content

*!Enables!listeners!to!create!story!play!lists

Crowd!Sourcing:media!of!the!masses

A!number!of!last!year’stop!news!stories!werecovered!thanks!to!citizenjournalism

Twitter!was!vital!in!thecoverage!of!the!Iranelections!after!thegovernment!mediacrackdown

The!US!airliner!whichlanded!in!the!hudsonriver!was!firstannounced!on!twitter

Crowd!sourcing!has!turnedtraditional!journalism!on!itshead,!but!a!crowd!does!notjust!appear!it!must!becultivated

as!well!as!becoming!engaged!in!existingcommunities,!News!organizations!have!createdtheir!own!citizen!journalism!networks

CNN!IREPORT

*!public!journalism!initiative!to!enable!peoplefrom!across!the!world!to!contribute!storiesbreaking!within!their!own!neighborhoods

*!the!immediate!and!intimate!coverage!hasinspired!other!networks!to!create!their!owninteractive!intiatives

ContentFormula:

Rethinkinghow!peopledigest!news

Thanks!to!the!social!media!revolution,!newsreaders!now!have!very!differentexpectations!of!how!they!want!to!receivetheir!content

The!new!factors!online!media!outlets!mustnow!consider!when!publishing!content!are.!.!.!.

*!Real!time!updates

*!Social!Trends

*!Share-ability

Real!time!updates

*!Thanks!to!outlets!like!Twitter,!web!users!aregetting!information!faster!than!ever

*!The!pressure!is!on!news!agencies!to!beat!citizenjournalists!to!the!punch!by!breaking!news!on!the“social!wire”

To!Tweet!or!not!to!Tweet

*!The!BBC’s!Global!News!Director!has!mandatedsocial!media!usage!for!all!BBC!journalists

*!Reuters!maintains!journalists!must!never“scoop!the!wire”!by!breaking!news!on!twitter

Bbc!vs!reuters

Social!Trends

Now!that!newsagencies!haverealized!the!value!ofsocial!networks,!theyare!exploring!newmethods!to!presentand!connect!content

News!Roulette

both!The!Guardian!and!TheNew!York!Times!havereinterpreted!chatrouletteas!a!news!disseminationtool!in!an!attempt!toencourage!the!serendipitousdiscovery!of!news

Google!Buzz

ReadWriteWeb.com!istrying!somethingdifferent!by!using!theirgoogle!Buzz!accountto!enable!readers!toengage!their!news!teamthrough!real-timeconversations

Share-ability

*!One!of!the!biggest!benefits!of!social!media!ishow!quickly!information!can!be!shared

*!News!organizations!have!embraced!socialpublishing!tools!in!order!to!pump!theircontent!to!Facebook,!Twitter,!Digg,!Reddit!etc

37%

25%

17% have!posted!a!link!on!a!socialnetworking!site

have!commented!on!a!news!story

of!internet!users!have!contributed!to!thecreation!of!news,!commentary!about!it,!ordissemination!of!news!via!social!media

pew!research!center!-!understanding!the!participatory!news!consumer!2010

In!order!to!make!this!process!easier,!socialsharing!buttons!are!now!a!standard!featureof!any!online!news!site

What’s!Next:Predictions!for

2010

A!new!set!of!competitors

*!more!and!more!People!are!looking!towardssites!like!Facebook,!twitter,!and!Digg!as!a!sourceto!find!their!news

*!cnn!President!John!Klien!stated,

“I’m!more!worried!about!the!500!million!or!sopeople!on!Facebook!versus!the!2!million!on!Fox”

Game!changingtechnology

The!iPad!will!be!a!key!player!in!reviving!thenews!industry!by!enabling!a!more!interactiveformat!for!news!consumption!in!addition!toproviding!a!new!way!to!monetize!content

Living!Stories

*!an!experiment!by!google,!provided!each!newsstory!with!an!evolving!summary!of!currentdevelopments!as!a!well!as!an!interactive!timelineof!critical!events

*!allowed!sites!to!provide!complete!on-goingcoverage!of!a!story!in!one!easily!trackablespace

Hyperlocalized!News

*!Going!local!is!a!hot!trend!for!2010,!and!it!is!nodifferent!for!news!sites

*!Many!news!outlets!are!recognizing!the!appealof!highly!targeted!local!news!content,focusing!on!stories!that!are!relevant!forsmall!yet!participatory!communities

Reading!List.!.!.http://pewinternet.org/Reports/2010/Online-News.aspx

http://mashable.com/2010/03/29/twitter-trends-follow/

http://kara.allthingsd.com/20090816/huffington-post-and-facebook-go-social-with-connect-on-steroids/

http://gawker.com/5455882/what-the-vicecnn-partnership-means-for-media-hipsters-and-news

http://mashable.com/2010/01/25/foursquare-metro-news/

http://googleblog.blogspot.com/2009/12/pbs-newshour-comes-to-youtube.html

http://www.guardian.co.uk/media/pda/2010/mar/30/digital-media-crowdsourcing-crowd-sourced-journalism

http://mashable.com/2009/10/16/social-media-changing-lives/

http://www.psfk.com/2010/03/chatroulette-for-news-the-random-new-york-times-app.html

http://techpresident.com/blog-entry/pew-internet-and-news-conversation-about-content-king

http://www.crunchgear.com/2009/11/29/real-time-real-discussion-real-reporting-choose-two/

http://www.niemanlab.org/2010/01/so-its-called-the-ipad-five-thoughts-on-how-it-will-and-wont-change-the-game-for-news-organizations/

http://mashable.com/2009/12/24/news-media-content-trends/

http://livingstories.googlelabs.com/

http://techcrunch.com/2010/03/15/twitters-new-at-anywhere-platform-allowsfor-deeper-integration-into-third-party-sites/

This!random!insight!was!brought!toyou!by

Beth!Tucker

@FBLTucker

and

Jess!Frank

@jlynnefrank

www.antleragency.com!! @AntlerAgency