how media companies use analytics to make smarter …€¦ · balance those against predicted roi...

https://www.parksassociates.com/blog/article/pr-0414016

https://www.parksassociates.com/blog/article/pr-0414016

https://arxiv.org/pdf/1506.05382.pdf

SOLUTIONSPROBLEMS

MicroStrategy enables media companies to better

forecast the budget requirements for new projects and

balance those against predicted ROI from sales,

advertising, and other merchandising e�orts.

MicroStrategy analytics give media companies

detailed insight into the consumption behaviors of

their audiences, so they can make better

programming and production decisions.

MicroStrategy helps media companies

identify undesirable customer engagement

trends so they can take actions to proactively

reduce subscriber churn.

MicroStrategy gives media companies

insight into the social media response to their

creative e�orts so they can better engage their

fans and in�uence social conversations.

TASKS

AUDIENCEINSIGHT

SOCIAL MEDIAANALYTICS

CHURNANALYSIS

DIGITALEMPLOYEE BADGE

BUDGETFORECASTING

Leading media companies rely on MicroStrategy Analytics to build holistic views of their audiences and make smarter advertising and programming decisions. Learn more at microstrategy.com/solutions/media

With increasing competition for audience attention, media companies need powerful analytical

solutions to help them deliver exceptional content and run more engaging marketing campaigns.

HOW MEDIA COMPANIES USE ANALYTICS TO MAKE SMARTER PROGRAMMING AND ADVERTISING DECISIONS

http://www.networkedinsights.com/how-much-is-a-single-tweet-worth-for-movies-560/

MicroStrategy security solutions help

media companies protect their valuable

creative assets using sophisticated physical

and logical access controls.

https://digitalcontentnext.org/blog/2016/01/05/security-concerns-in-the-media-and-entertainment-industry/

of movies produced between 2000 and 2010 in the U.S.,

had a box o�ce revenue higher than their production budget.36%ONLY

64%of U.S. broadband households subscribe to an OTT (over-the-top) video service.

20%

of U.S. broadband households cancelled at least one OTT video service in 2015.

EACH MOVIEGOER TWEET

INCREASES BOX OFFICE REVENUE

BY AN AVERAGE OF $560

38% of media executives say

they su�ered a loss of corporate intellectual

property as a result of a cyber-attack.